Several reports, particularly the correlations, subrelations and complex filters take a good amount of time to fetch. The user ends up navigating to some other work / different site to use the waiting time instead of seeing the waiting icon, sometimes leading to a session expiry. It would be much more useful if the user could be educated and entertained that time in that time by showing up some DidYouKnow stuff about Omniture, some Omniture/SiteCatalyst IQ Puzzles, or simple small games like TextTwister, Tiles etc which could be paused and kept to side as soon as the report arrives. (Omniture - You could even use it to upsell Discover, T&T etc.)
The Exit rates from Omniture would go down significantly if that is done.