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Tag Manager 2 - HTML Tags Dynamic Values


Level 3


Tag Manager 2 provides very powerful feature to add third party HTML tags to pages across your site. Most of the time these tags are in form of IMG tags. In general HTML tags are static for many pages. However for certain important pages some parameters needs to be added in IMG tags. For example order id, list of products on order confirmation page, category id on category pages and there can be many other examples depending upon the site. There should be functionality similar to Test and Target profile params where we can pass some params from the HTML page to T&T console and directly use them as ${profile.param} and these gets replaced in your HTML offer. If we would have something like these in Tag Manager 2 then it will make adding HTML tags really powerful and dynamic.