Whenever you create a report such as a product report where you compare two dates (like month over month) and then add the report to an existing dashboard, the comparison passes through, but the ability to set fixed and rolling dates on the comparative date range is not possible, so unless you keep the data rolling for both beginning and end dates, your numbers won't update correctly.
I think it is VERY important to be able to show results compared to previous time frames and many senior leadership decisions require it. Therefore being able to automate reports to be sent to them with this information through your console would be very useful . . . plus Google Analytics allows you to do it, so I'm getting shown up by my other division counterparts that are using a FREE analytics tool.