My company has been up and running with Omniture SiteCatalyst now for 2-3 months. Things are going well overall. There is one issue I've discovered that I think is probably very common across many Omniture clients, but particularly large clients. The issue is the ongoing documentation of how variables are being used across report suites.
My company now has roughly 40 report suites. One big part of the implementation task was to ensure that wherever variables are meant to be global, that they are in fact set up and coded in that way (which is meant to say, for example, that if eVar 1 is pagename, then that definition should be consistent across ALL report suites). On an ongoing basis, as new variables are used to meet new analytics requirements, we need to take a look across all report suites to see what is available. Also, we need to maintain records for a given report suite how each variable is defined.
The documentation of this data is currently done via SDRs, which don't work very well when you have more than a handful of report suites. In that case, you can build and maintain your own Exel sheet, which serves the purpose, but is tedious and time-consuming. What I would like to see is the abliity in the Admin Console to export via .csv an exhaustive list of all variables, whether used or unused (all 50 evars and sprops, all 80 events), for all report suites. With that, a pivot table could quickly be built to compile and see where inconsistencies exist.
Looking forward, I would like to see Adobe explore adding the abilty to categorize every variable as either 1) global or 2) customizable by report suite. With this in place, where the admin chooses to categorize a given variable as "global", it would no longer be customizable within any given report suite and the name given to it would be consistent across all report suites.
I think that building a solution for this problem would be "win-win" because it would save time for both Omniture/Adobe and it's clients. Also, the first part of the proposed solution (.csv export) seems to me to be relatively simple and not resource intensive to implement. I would appreciate everyone's support in voting for this proposal if this is a problem that you face and you think my proposed solution is a good one. Comments for improvements or criticisms welcome as well.
Thanks,
Aaron