Calculated Metrics using eVars for Segmentation

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markc44481791
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markc44481791
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11-02-2010

Strongly need the ability to construct calculated metrics that are not based solely on Metrics/Events alone but allow qualification by values in variables. This would let you more accurately quantify Segments of traffic, trend them, set Alerts on them, etc.

 

Example - You want to know the Percent % of Visitors looking at Cars vs. Trucks (stored in eVar1)

  • eVar1('Cars') / Visits   OR   eVar1(Contains 'Trucks') / Visits
  • Calculate the difference between Cars & Trucks = (eVar1('Cars') - eVar1('Trucks))

Better Example: You want to know how many people are doing a Product Configuration (Event1) for a given Segment of your Products (i.e. Cars)

  • Event1 (eVar1='Cars') / Visits

This then tied with See Also IDEA: % Based Alerts really opens up Site Catalyst to pushing out awareness of Segments shifting, dashboarding this, etc.

 

Also, having calculations like this would make it very easy to See Also IDEA: Add Targets/Goals to Reports (Example below) based on formulas that can adjust.

 

Reportlets-03-100214.jpg

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adamgreco0
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adamgreco0
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12-02-2010

If you have Visits enabled in Conversion, can't you do this by creating a Visits/Total Visits Calc Metric and using that in the eVar report?  Maybe I am misunderstanding the need though...

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markc44481791
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12-02-2010

Yep, take the example one step further if you wanted to contrast two such calulated metrics perhaps for the difference between configurations for Product A and Product B i.e. more complex or compoud calculations?

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jday30882
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22-07-2010

This could be done with the new Numeric 2.0 classifications. 

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justin_grover
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22-06-2015

With the latest release of Adobe Analytics you can now apply segments to calculated metrics which allows you to be able filter down to certain audiences (e.g. evar1=cars).