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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Allow Median in reporting

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Level 1

02-11-2011

Data itself can help us, but somehow, it can mislead us too if it is wrongly presentated.

Like Average order value, it is commonly used across channels, however, it is not fair to measure the average value, as it could be lifted up by particular large amount orders. In my opinion, it is somehow a bit fair, if Omniture can pass us the order value in median, one of the options, for us to better jugde the channel performance.

 

Thanks,

 

Melvin