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Allow for separate SAINT Classifications for Marketing Channels report

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randyzwitch
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randyzwitch
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randyzwitch
Level 2

02-11-2012

Currently, when you classify the Marketing Channels report, both the Last Touch and First Touch channels get the same SAINT classification structure.   This makes sense that the channels would roll-up the same way (because they are the same underlying channel detail values), but not being able to label them differently can cause confusion once you are in the report.

 

In both cases, clicking through the SAINT classified report shows (in my case) "Marketing Channels (Rollup)", but you don't know whether you are in the First Touch or Last Touch rollup.  (See attachment picture)