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Adding a function to improve A4T

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SigiBessesen
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SigiBessesen
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14-07-2020

When creating a custom metric, there is a list of ~50 functions available. Each function requires for the user to input their variables.
Example below with the T-Test function, where the user has to enter the metric, the degrees and the tails.

 

SigiBessesen_0-1594717404361.jpeg

 

We would like for the Confidence level and Lift to be added as functions as well, where the variables would be:

  • Segment Control
  • Segment Experience 1
  • Metric (allowing a custom metric)

(We would be happy to provide a formula behind these two functions.)

Why would it make it easier?

  • Instead of having to modify directly a tedious formula, which leaves room for errors, the user would simply need to drag and drop the segments and metrics
  • The time spent on configuring the metrics needed for the test would be reduced considerably, and would make it very likely to be used by any level of users
  • This would allow to get the Confidence level and Lift regardless of whether it’s an existing metric or a custom metric, which the new A4T panel doesn’t provide
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nzchris
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nzchris
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16-07-2020

Agree on wanting a similar feature! We currently manually create a calculated metric for each A/B test for segments applied to our success metrics (e.g. a car insurance purchase instead of a generic purchase) which can be very tedious.