Simplified Analytics Implementation for first-time users










Getting Started with Analytics Implementation

Learn about the simplified Analytics implementation for first-time users.

Congratulations on becoming an Adobe Analytics customer! As a new customer, you can quickly create your first Analytics report suite (data repository) using this Getting Started with Adobe Analytics setup modal. Then, you can deploy Analytics code using Dynamic Tag Management.

Dynamic Tag Management allows you to manage your Adobe Analytics implementation without needing to make changes to your site every time. If you're implementing a Mobile app, you can get the SDK that you need to begin collecting valuable data from your apps.

In this procedure enables you to:

Note: Before you begin, verify that Analytics is enabled in the Adobe Marketing Cloud (the solution provisioning process). If you received an email inviting you to log in to Analytics in the Enterprise Dashboard, you've completed this prerequisite.

To run the simplified implementation modal

  1. Log in to the Adobe Marketing Cloud (<your company>

    When you access Analytics, the system determines if you have a report suite. If not, the Getting Started with Adobe Analytics page displays.

    Alternatively, you can run this setup in Analytics by clicking Help > Welcome to Adobe Analytics.

  2. Specify the following basic information about your business:

    Property Type

    Is your implementation for web, mobile, or both?


    Specify how your company makes money (products, customer services, leads, brand awareness, and ads).

    Data Layer

    (Recommended) A JavaScript array which is used to store information. If you perform the automatic setup using Dynamic Tag Management, you will be using a data layer.

    For a blog on data layers, see Data Later: From Buzzword to Best Practice.

    Data Repository (Report Suite)

    report suite is a discrete data set that typically corresponds to a single property (site or app) or brand. Each report suite has its own set of reports and metrics.

    Time Zone

    Your local time zone. (Automatically detected.)

    Estimated Page Views

    Roughly the number of page views your site receives per day.

    Base Currency

    The currency in which you do business.

  3. Click Next.

    The system creates a report suite.

  4. To begin deployment, click Next, then click one of the following options:


    Launches Dynamic Tag Management, where you can log in and deploy Analytics. This process automatically implements the AppMeasurement.js file and the Marketing Cloud ID service (VisitorAPI.js).

    Important: In a new browser tab, a help page is displayed that walks you through Adobe Analytics deployment via Dynamic Tag Management.


    Downloads the installation file, named INSTALL-ME <report suite name>.js. This option is for experienced users who understand JavaScript Implementation.

    Important: Downloading the code does not constitute deploying Analytics. This is a manual deployment that you perform on the pages of your site, or through Adobe consulting services.
  5. Run a report.

    After deploying the Analytics tool, you can run a report in Reports & Analytics to confirm that data is coming to your site. (See Access and Navigation to get familiar with the Analytics interface.)

    For example, a Site Metrics > Real-Time lets you see immediate data.

    Note: The Real-Time report requires some configuration prior to running. See Configure Real-Time Report.

    Example Real-Time Report


    For more information go to -