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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Purchase Cycle -- Avg # visits until purchase and avg days until purchase


Level 1

I feel like with the information and tools we have available, this should be an easy ask.  We've come a long way since the early 2000's of having to pull data warehouses for answers, yet, I can't find a solid methodology to answer this outside of a data warehouse pull which is massive in size.

We have visit number dimension, loyalty dimensions, retention dimensions, and then the obvious orders metric, but when I pull all this information into excel and try to find a weighted average, it just doesn't seem accurate.

What ways do your teams answer these questions?

I'd love to hear your suggestions and/or feedback.


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