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Mobile Campaign Tracking
Has anyone implemented tracking when the user selects to launch another app from within an existing app, while also tracking downloads/installs if and when they happen. I know we can use both deep linking and acquisition tracking within the mobile app, but I was interested in how we get tracking to solve for both.
Example: User is currently inside an existing app on their device. From the menu, they click a link that will take them into a different app. We would like to track both of these scenarios:
- If the user does not have the app installed, we get the fact that they went out to the app storefront, downloaded and installed the app (acquisition code).
- If the user already has the app installed, we get a tracking code that tells us the user came in from the main app (deep link).
Let me know what you think. Thanks in advance!
Jeff Bloomer
Gigazelle - Still looking for an answer on this if you know anyone who can help. Thanks!
Jeff Bloomer
