Mobile Campaign Tracking



Has anyone implemented tracking when the user selects to launch another app from within an existing app, while also tracking downloads/installs if and when they happen.  I know we can use both deep linking and acquisition tracking within the mobile app, but I was interested in how we get tracking to solve for both.

Example: User is currently inside an existing app on their device.  From the menu, they click a link that will take them into a different app.  We would like to track both of these scenarios:

  • If the user does not have the app installed, we get the fact that they went out to the app storefront, downloaded and installed the app (acquisition code).
  • If the user already has the app installed, we get a tracking code that tells us the user came in from the main app (deep link).

Let me know what you think.  Thanks in advance!