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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Merchandising Evars and Segmentation


Community Advisor

Our website is setup where that multiple products are displayed on screen at once (all firing a product view) in a single hit, each with multiple merchandising evars.

So for example:

Product = Dress

EVAR - Colour = Red

EVAR - Type = Long

however, I am trying to build a segment that only returns "Red Dresses" but I am getting results that are mixed because (I believe) all the product views are happening on the same hit.

As such the segment is returning all hits where there was "Product=Dress" and EVAR Colour = "Red", so in that example if there was a red sweater was also on the page it would be also returned.

Does anybody know a way out of this?


1 Reply


Community Advisor

After half a day of searching I have the answer to this.

Option 1)

Use the Adobe data feed and do the work in your data lake. The option I will be taking.

Option 2)

Change the evar so that rather than "Red" it is populating "Dress|Red". Then use Regex to split the evar into two classifications. From here you can segment out on only the product of interest.

Hope this helps someone.