Our website is setup where that multiple products are displayed on screen at once (all firing a product view) in a single hit, each with multiple merchandising evars.
So for example:
Product = Dress
EVAR - Colour = Red
EVAR - Type = Long
however, I am trying to build a segment that only returns "Red Dresses" but I am getting results that are mixed because (I believe) all the product views are happening on the same hit.
As such the segment is returning all hits where there was "Product=Dress" and EVAR Colour = "Red", so in that example if there was a red sweater was also on the page it would be also returned.
Does anybody know a way out of this?
After half a day of searching I have the answer to this.
Use the Adobe data feed and do the work in your data lake. The option I will be taking.
Change the evar so that rather than "Red" it is populating "Dress|Red". Then use Regex to split the evar into two classifications. From here you can segment out on only the product of interest.
Hope this helps someone.