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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Marketing Channels What Do You Use?


Level 2

Adobe Community,

We are having some discussions as to what the best method to track last touch channel be. We have two options we are looking at as described below. We would like to use a last touch attribution. We are getting stuck on what the advantages and disadvantages are with each of this approaches. What is the industry standard and what does Adobe suggest?:

  • Last Touch Marketing Channel Rules
  • Legacy rules combined w/ tracking codes
    • For instance creating a report using the natural search dimension, paid search dimension, and coupling that with the tracking code data
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