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Let’s Talk Implementation: Streamlining Customer Data & Dynamic Tag Management (DTM)




Implementations are very critical to the success of any platform strategy. A lot of tech roadblocks arise due to gaps in implementation and integrations.

Let’s Talk Implementation is a series that will expose you to the different ways in which our customers are realizing value from their tools through proper implementation.

Here is case from a Media & Entertainment Client.

Our client wanted help in streamlining data to:

  • Generate holistic insights from all digital properties
  • Extract data-sets for offline processing of KPI’s with native systems
  • Collect information based on Device ID’s instead of App ID’s (as App IDs can be unavailable)
  • Enhance information from behavioral data using custom code
  • Enhance capabilities for Adobe Audience Manager with native integration

Our recommendation was centered around revisiting their digital strategy, that included:

  • Implementing DTM across all platforms and devices for accurate estimates.
  • Tracking websites and mobile applications to generate real-time traces from customers
  • Merging data sets from all buckets and de-duplicating them for unique information 

Building on our experiences with similar clients, we have created the Adobe Analytics implementation guides that serve as a one stop shop for all implementation needs.
For more information, refer to the following threadhttps://forums.adobe.com/thread/2361810

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