Implementations are very critical to the success of any platform strategy. A lot of tech roadblocks arise due to gaps in implementation and integrations.
Let’s Talk Implementation is a series that will expose you to the different ways in which our customers are realizing value from their tools through proper implementation.
Here is case from a Media & Entertainment Client.
Our client wanted help in streamlining data to:
Generate holistic insights from all digital properties
Extract data-sets for offline processing of KPI’s with native systems
Collect information based on Device ID’s instead of App ID’s (as App IDs can be unavailable)
Enhance information from behavioral data using custom code
Enhance capabilities for Adobe Audience Manager with native integration
Our recommendation was centered around revisiting their digital strategy, that included:
Implementing DTM across all platforms and devices for accurate estimates.
Tracking websites and mobile applications to generate real-time traces from customers
Merging data sets from all buckets and de-duplicating them for unique information
Building on our experiences with similar clients, we have created the Adobe Analytics implementation guides that serve as a one stop shop for all implementation needs. For more information, refer to the following thread – https://forums.adobe.com/thread/2361810