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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Let’s Talk Implementation: Streamlining Customer Data & Dynamic Tag Management (DTM)




Implementations are very critical to the success of any platform strategy. A lot of tech roadblocks arise due to gaps in implementation and integrations.

Let’s Talk Implementation is a series that will expose you to the different ways in which our customers are realizing value from their tools through proper implementation.

Here is case from a Media & Entertainment Client.

Our client wanted help in streamlining data to:

  • Generate holistic insights from all digital properties
  • Extract data-sets for offline processing of KPI’s with native systems
  • Collect information based on Device ID’s instead of App ID’s (as App IDs can be unavailable)
  • Enhance information from behavioral data using custom code
  • Enhance capabilities for Adobe Audience Manager with native integration

Our recommendation was centered around revisiting their digital strategy, that included:

  • Implementing DTM across all platforms and devices for accurate estimates.
  • Tracking websites and mobile applications to generate real-time traces from customers
  • Merging data sets from all buckets and de-duplicating them for unique information 

Building on our experiences with similar clients, we have created the Adobe Analytics implementation guides that serve as a one stop shop for all implementation needs.
For more information, refer to the following thread

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