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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Bounce Rate Inconsistencies

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Level 2

I've been running a simple pages report and applying the default bounce rate metric (Bounces / Entries) and for a given date range of 4/1/18 to 4/15/18 I got a 30% bounce rate when I ran the report on 4/17/18, however, the bounce rates keep changing when I ran the same dates 1, 2 even 3 weeks later. Can someone explain how a bounce rate can change 2-4% over the course of a month depending on when I run it yet I'm running the same date range.

thanks

1 Reply

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Employee Advisor

Do you have any mobile app hits the report into this data set? What about data sources?