#AdobeChat Nov 30 2016 - Data Science

[Gigazelle]

[img]https://blogs.adobe.com/digitalmarketing/wp-content/uploads/2016/12/Image-Data-Science-Digital-Marke...

Hi everyone! This week's Adobe Chat centered around data science. This week's questions:

Q1: What does the term 'data science' mean to you?

Q2: How is data science showing up in the real world?

Q3: How is data science helping to create a better consumer experience?

Q4: How is data science changing the creative process (or creative sector)?

Q5: How is data science impacting the everyday marketer?

Q6: What companies do you think are using data science most effectively? Why?

Q7: How are advertisers being impacted by data science?

Q8: Will all marketing channels be impacted by data science in the future? If so, how?

Read up on some of the responses at Data Science & Digital Marketing: A Match Made In Heaven by Mark Boothe. If you have your own thoughts you'd like to share, feel free to reply below!

Want to join in on the next conversation live? Hop on Twitter each Wednesday at 1PM PST/4PM EST on #AdobeChat!

[anuradha122]

<p>Atomicity &ndash; Each transaction is both exact completed totally or does no longer take place at all. If the transaction was once no longer completed the procedure reverts the database lower back to the nation earlier than the transaction started. This ensures that all information in the database is legitimate even if we execute huge transactions which encompass a couple of statements (e. g. SQL) composed into one transaction updating many statistics rows in the database. If one assertion fails, the complete transaction will be aborted, and hence, no adjustments will be made.<br />Consistency &ndash; Databases are ruled by way of precise policies described via desk codecs (data types) and desk family members as properly as in addition features like triggers. The consistency of statistics will continue to be reliable if transactions in no way endanger the structural integrity of the database. Therefor, it is now not allowed to store records of one-of-a-kind kinds into the identical single column, to use written fundamental key values once more or to delete information from a desk which is strictly associated to facts in every other table.</p>
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<p>Isolation &ndash; Databases are multi-user structures the place more than one transactions occur at the equal time. With Isolation, transactions can't compromise the integrity of different transactions by means of interacting with them whilst they are nevertheless in progress. It ensures facts tables will be in the equal states with numerous transactions occurring similtaneously as they take place sequentially.<br />Durability &ndash; The records associated to the done transaction will persist even in instances of network or electricity outages. Databases that guarante Durability store facts inserted or up to date permanently, retailer all carried out and planed transactions in a recording and make certain availability of the facts dedicated by means of transaction even after a strength failure or different gadget disasters If a transaction fails to entire efficaciously due to the fact of a technical failure, it will no longer seriously change the centered data.</p>