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New Features in Adobe Media Optimizer - November 2016


Level 10

Search > Bulksheets

(Google AdWords) For mobile app install ads:

  • New bulksheet columns are now available:  "Mobile App Platform, "Mobile App ID," "Mobile App Name," and "Exclude Tablet."

  • If the advertiser uses the EF Redirect, then you can optionally add tracking code to the ad URLs when you upload or post a bulksheet. Also, if the ads are in a portfolio with the setting to "Auto-upload during sync," then Media Optimizer automatically uploads tracking code to the ad URLs — if the URLs are out of sync — during the next synchronization with AdWords.

    The tracking settings are based on the mobile measurement partner specified for the advertiser.

Search > Campaigns Beta

New beta features include the following:

  • You can now manage settings for Yahoo! Japan ad groups.

  • You can now configure negative websites for Google AdWords campaigns and ad groups that use the display network and for Yahoo Gemini campaigns that use the native network.

Display > Managed Campaigns

Facebook deprecated Facebook Exchange (FBX) on 1 November 2016, and your existing FBX ads no longer run.

Any FBX creatives and ad strategies you previously created remain in Media Optimizer for reporting purposes, and they are in the paused state. You can delete them, but you can't activate them or edit them, nor create new FBX creatives or ad strategies.

Note:  You can now target Facebook marketplace ads to audience segments created in Adobe Marketing Cloud or published to Adobe Marketing Cloud from Audience Manager or Analytics, like you previously could for display ads on Facebook Exchange.  See the Social section below.

Display > Audience

For each segment list, you can now see the total addressable audience (expected audience size) for each segment, in addition to the number of unique visitors yesterday, in the last seven days, or in the last 30 or 60 days.

The filter is in the upper-right.

Addressable Audience filter

All users can now set up dayparting for any ad strategy. Dayparting allows Media Optimizer to bid for ads only at specific time intervals during the week, in the advertiser's time zone. You can set up a dayparting schedule at any time, but you must turn on the Daypart Scheduling feature, available in the ad strategy Targeting section, to activate the schedule.

  • To activate or deactivate existing dayparting schedules, move the Daypart Scheduling slider to On or Off.

  • To add an interval, click the time at which you want to begin the interval for the specific day of week, and then drag the side handles (side handle) as needed to adjust the interval, in one hour increments. For example, to run ads from 0600 to 0900 on Mondays, click 6 AM in the Monday row, and then drag the right side handle to 9 AM.

  • To change an interval, drag the side handles (side handle) as needed to adjust the interval, in one hour increments.

  • To delete an interval, click menu at the top of the interval, and then click Delete Delete.

By default, the Daypart Scheduling feature is turned off, and Media Optimizer will bid for active ads at any time. Turn on the Daypart Scheduling feature to activate any configured dayparting intervals.


  • Dayparting works within the flighting schedule for each creative.

  • If the campaign is optimized, the optimization capability will optimize bids within the reduced schedule. However, if you change the schedule frequently, the optimization capability won't have a chance to learn and recommend bids. For the best results, set a dayparting schedule when you create the ad strategy and don't change the schedule unless it's necessary.

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