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Learn more about Advertising @ Adobe Summit, Mar19

TanmayMathur

Community Manager

28-02-2019

Attending Adobe Summit this year and interested in Advertising? Check out the list of interesting sessions lined up for you and book your seat now!

S805 - 3 Trends to Maximize Your TV Investment with Data, Featuring Roku&TVSquared

SPEAKERS

Jes Santoro, Head of Sales, Advertising Cloud TV , Adobe

For decades, technology has transformed almost every aspect of advertising, except for television. But we've finally hit an inflection point where advertisers are demanding more data, more accountability, and more efficiency in the largest medium for reaching audiences. Learn the top-3 trends you can use to maximize your TV investment, rooted in your data.

Learn how to:

  • Leverage first-party data for more granular targeting and efficient reach on TV, with a specific lens on how to scale these audiences via our new partnership with Roku.
  • Use a single software platform for activation across all TV channels, including linear, addressable, and connected TV
  • Elevate the accountability of your TV investment with real-time performance dashboards, performance studies, and our integration with TVSquared

S806 - Activating Data Across Every Advertising Touchpoint
SPEAKERSMichelle Chen, Product Manager, Adobe Advertising Cloud , AdobeAdam Allamar, Marketing Director, Head of Digital Acquisition, Barclays Bank USThe data you collect from your customers is one of the most valuable assets you own. Take better control of your data, and deliver the right message to the right customer in the most effective channel by integrating Adobe Audience Manager, Adobe Analytics, and Adobe Advertising Cloud.Learn how to:

  • Choose the optimal dataset for audience activation
  • Understand use cases for each dataset
  • How and when to use other third-party data

S810 - Creative at the Center of Every Experience
SPEAKERSAndy Leinicke, Senior Solutions Consultant, Adobe Advertising Cloud , Adobe

In an increasingly competitive world, the only way to stand out is to deliver exceptional experiences that leave a lasting impression. At Adobe, that means pairing the data you have about your consumers with creative that resonates with what they care about. Hear about Adobe’s vision for collaborative tools to empower creative and marketing teams to deliver engaging customer experiences. In this session, we discuss:

  • Adobe’s vision for seamless integrations between creative and marketing tools
  • How brands have personalized their creatives
  • Data-driven creative strategies

04 - Delivering an Exceptional Experience with an Omnichannel Platform

SPEAKERS

Phil Cowlishaw, Head of Advertising Cloud, AU/NZ, Adobe

Today’s consumers don’t have linear journeys. Technology has changed the way people consume media, and this evolution has placed increasing pressure on marketers to adopt more holistic advertising strategies to plan, buy, measure, and optimize media. We’ll share how marketers have embarked on this journey and found value in an omnichannel DSP.

Learn about:

  • The importance of having an omnichannel media strategy
  • How brands have benefitted from a holistic advertising approach
  • Leveraging the Adobe Advertising Cloud platform to uplift your brand and performance goals

S812 - Digital Advertising: Then, Now, and the Future

SPEAKERSRyan Fleisch, Senior Manager, Product Marketing , Adobe

On October 27, 1994, the first-ever ad banner appeared on HotWired, kicking off a revolution in an industry in perpetual change. We'll delve into the past, present, and undefined future of digital advertising in hot pursuit of highly personalized, omnichannel experiences. In addition to collecting great advertising trivia and lessons from the past, learn how to blend agility, adaptation, and technology for continual advertising transformation.In this session:

  • Lessons from digital ad history we've all missed
  • Evolving consumer attitudes toward advertising
  • Forces that will shape the next 25 years of advertising

S803 - Laying the Foundation for Connected Advertising Experiences

SPEAKERSIan Monaghan, Product Marketing Manager , Adobe

Explore end-to-end marketing tech stacks that bring together paid, owned, and earned marketing strategies. Learn how your peers, such as Dollar Shave Club, have leveraged modern tools to bridge the gap between ad tech and mar tech to deliver more meaningful and valuable experiences for their customers.In this session, learn how to:

  • Build an integrated ad tech and mar tech stack with Adobe
  • Leverage Adobe Experience Cloud tools to deliver connected advertising experiences
  • Bring together paid, owned, and earned marketing strategies on the Adobe Advertising Cloud platform

S808 - Take Your Paid Search Performance to the Next Level

SPEAKERSChris Ohlhoff, Senior Solutions Consultant, Adobe Advertising Cloud , Adobe

Search advertising is complex. The average account has millions of keywords layered with dimensional and campaign data. Artificial intelligence learns from available data and makes the best possible decisions on bid amounts and budget allocation. Now hybrid optimization can take your performance to the next level.In this session, learn how:

  • AI leverages data and audiences for performance forecasting and personalization to drive higher ROI and better consumer experiences
  • Hear how Adobe’s hybrid optimization allocates your budget across different AI-driven bidding technologies to increase paid search performance
  • An Adobe customer leverages data and audiences to drive ROI lift and personalize advertising

S801 - Trending Now: AI in Advertising

SPEAKERSBenjamin Vigneron, Manager, Product Analytics, AdobeBill Marino, Product Manager, ML, Sensei & Search , Adobe


The explosion of data has created a world of endless possibilities for advertisers. Every second there are millions of potential opportunities around who to target, what to message, where to buy, and how much to bid. Hear how Adobe Advertising Cloud is using Adobe Sensei’s artificial intelligence and machine learning capabilities to power these decisions and help advertisers to make the most of every opportunity.In this session you will learn how Adobe is:

  • Leading the industry in artificial intelligence with Adobe Sensei powering the design and delivery of digital experiences across Adobe products
  • Generating better returns for advertisers by harnessing the power of AI/ML in bidding and forecasting
  • Preparing for a world where AI could unlock new and exciting opportunities for advertising

S802 - Trending Topics Shaping the Future of Advertising

SPEAKERSToccara Baker, Product Marketing Manager, Adobe

The advertising technology industry is rapidly changing as is the technology that powers it. As advertisers struggle to keep up with our industry's latest hot topic, we aim to help them understand the impact of each issue on their marketing strategy and objectives. Join us for a candid discussion on the latest trending topics, what they mean for brands and agencies, and how Adobe is addressing each one.

S807 - Using Adobe Analytics to Power Your Advertising Program

SPEAKERSTucker Christiansen, Senior Product Manager, Advertising Cloud , Adobe

World-class advertisers have fully integrated their advertising data into Adobe Analytics and are using this data for advanced analysis to inform strategic planning across marketing channels and to fuel data-driven bidding. Manually integrating this data is more than challenging. Adobe’s native integrations between Adobe Analytics and Adobe Advertising Cloud automate much of the setup and ongoing data maintenance, freeing advertisers and analysts to spend time in Adobe Analysis Workspace gaining insights that drive business results. Learn how you can up-level your business to a best-in-class advertiser powerhouse with Adobe Analytics + Adobe Advertising Cloud

S811 - Using Analytics to Build Advanced Strategies for Search

SPEAKERSSean Kelaghan, Senior Integrations Manager, Advertising Cloud , Adobe

Today, marketers are often overwhelmed with disparate data sources. But you don’t have to. Adobe’s integration between Adobe Advertising Cloud and Analytics Cloud offers marketers a streamlined solution for leveraging analytics data to drive increased paid search performance. It also opens the door to deeper analysis and understanding of search's impact. Discover the benefits of the Advertising Cloud integration with Adobe Analytics. Walk away with actionable tips and tricks to take your search program to the next level.Learn how to:

  • Optimize search campaigns in Advertising Cloud with metrics from Adobe Analytics
  • Deepen your analysis of search performance and impact through Analysis Workspace
  • Leverage about Adobe Analytics segments in Advertising Cloud to target search bidding