Adobe Advertising

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Hi everyone,I am relatively new to Adobe Advertising and I'm currently looking to set up a new campaign for my educational resource website. Our primary audience consists of school administrators, teachers, and educational staff.I am trying to figure out the best way to structure my audience targeting for this specific niche. Does anyone have experience marketing EdTech or school management tools using Adobe Advertising?Specifically, I would love to know:Which ad formats (Display vs. Search) have yielded the best ROI for B2B educational tools? Are there any specific audience segments or data providers within the platform that work best for reaching school officials?Any advice or resources would be greatly appreciated. Thanks in advance!

Adobe has become much more than just a creative software company. Over the past few years, Adobe Advertising and the broader Adobe Experience Cloud ecosystem have played a major role in helping businesses deliver personalized customer experiences across multiple platforms. ()One thing I find particularly interesting is how Adobe combines analytics, audience targeting, AI-driven insights, and cross-channel campaign management into a single ecosystem. This gives marketers the ability to better understand customer behavior and create more relevant advertisements instead of relying on generic campaigns.At the same time, I think there are still challenges for newcomers trying to learn Adobe Advertising products because the ecosystem is very large and enterprise-focused. Many users in online communities mention that there is a steep learning curve, especially for products connected to AEM and Experience Cloud. ()I’d love to hear from others in the community:What has your experience been with

I’ve been exploring different Adobe advertising and marketing tools lately, and one thing I keep noticing is how much modern campaigns now rely on personalization and user behavior data rather than just traditional ad placement.With platforms like Adobe Experience Cloud focusing heavily on customer journeys, analytics, and audience segmentation, it feels like advertising is becoming much more experience-driven instead of simply pushing ads to large audiences. Adobe communities also emphasize learning, collaboration, and improving customer experiences through smarter workflows and integrations. ()I’m curious how others here approach balancing personalization with simplicity. Do you think highly targeted campaigns genuinely improve engagement, or are users starting to feel overwhelmed by “too personalized” advertising experiences?Would love to hear how different teams are using Adobe tools for campaign optimization and customer engagement.

I’m using Adobe Acrobat Classic.  I can’t figure out how to force the software to open a new window for each PDF file.  It combines them on the same window and I can’t alt-tab between PFD files for quick reviews to see documents changes between PDF files.  Can anyone help?

Hi everyone,I’m new to the Adobe Experience League community and excited to finally join the discussions here. I’ve been exploring different Adobe solutions and trying to better understand how teams use Adobe tools to create more effective digital experiences and workflows.I’m particularly interested in learning best practices, practical use cases, and real-world tips from experienced members — especially around improving productivity, content management, and overall user experience within Adobe platforms.I’m still learning, so I’m hoping to gain insights from community discussions, shared resources, and expert advice. If anyone has recommendations for beginner-friendly learning paths, helpful documentation, or common mistakes to avoid, I’d really appreciate your guidance.Looking forward to connecting and learning with all of you!Thanks

Hi everyone,I’ve recently been spending time with the word puzzle Letter Boxed, and it made me think about how games that challenge creativity and structured thinking can actually relate to digital workflows and content strategy.For anyone new and wondering how do you play Letter Boxed, the idea is to connect letters from different sides of a square to form words while eventually using all available letters in as few moves as possible. It’s simple to learn but surprisingly strategic.Interestingly, puzzles like this feel similar to working within Adobe tools — combining limited elements creatively to produce efficient outcomes, whether in content design, UX thinking, or marketing workflows.I’m curious:Do you use logic or word games to sharpen creative thinking? Have you noticed problem-solving skills from games translating into your Adobe projects?Would love to hear how others approach Letter Boxed or similar brain-training activities!Thanks!

Introduction Real-time bidding (RTB) is a fundamental component of Demand Side Platforms (DSPs) within the realm of programmatic advertising. It enables advertisers and publishers (website owners) to purchase and sell ad inventory in real time through digital auctions.   Left image: A publisher page with an ad space(usually referred as impression opportunity or ad-slot). An example of where a Demand Side Platform would bid for an ad slot. More information on Adobe DSP Right image: An auction flow with that is completed within 100ms.. Publishers work with Supply Side Platforms (SSP) to auction ad-slot availability to various Demand Side Platforms (DSPs or Buyers) through bid requests (usually a http request), whenever a visitor lands on a webpage. DSPs decide to bid or not based on various targeting criteria. The exchange selects the winning ad and delivers it. More information on Adobe SSP partners. At Adobe, we manage more than 400 billion auctions each day, all while maintaini

Do we have any practice questions or any material that we can use to prepare for the certification.

Hello Community, We are looking at setting up an integration with Adobe Advertising and Adobe analytics, as part of the due diligence I had the below questions: First of all what are some of the challenges of the integration itself. -Can we map adobe advertising data to a virtual report suite?-What is the granularity of the data that we can expect flowing into Adobe Analytics?-Would custom variables need to be enabled to see the data in Adobe Analytics?-Would there be any additions to current server call usage (this maybe a broad and not worded correctly) but essentially looking to identify any loads or unseen costs?-Is reporting available in real-time or what kind of latency are we looking at?- Do campaign tracking code strings need additional meta data to be appended?- Is data available retroactively?Overall what are some of the best practices while integrating? Thanks

Hi, we use campaign tagging parameters to create UTMs to flow into Adobe. I recently noticed for our Google Ads campaigns that you can see our campaign name parameter (kftna_market_keywords_2023) but then it also includes the campaign name shown in Google Ads (shown below in the photo). You can see when it just shows the utm campaign name parameter we have very little traffic. Do we still need to create UTMs for Adobe or why is it pulling the Google Campaign name with the parameter? 

Hello,I'm very new to Adobe Ad Cloud. I'm looking for documentation/videos on how DCO works as I haven't been able to locate any.Or if someone with DCO experience can provide brief steps of how it can be configured/used, it would be greatly appreciated.Cheers.

Hello everyone,I got the need to delete directly from the editor edit, with the editable Toolbar the generated subcomponent. Basically at the delete click it only removes me the content of the subcomponent but not its dialog.is there a way to delete both the content and its dialog by simultaneously editing the number of subcomponents selected by the parent component?Thanks in advance

Hi there, I have recently created new campaign in Google ads (Search PMax) both using existing tracking template. I am seeing conversions data on Google ads, but the new campaigns are not being tracked on Adobe. Any ideas on a solution? Thanks,Amani

Hello, I have been facing issue while login to the Adobe Ad Cloud Platform. I am able to access the Adobe Analytics but not able to login to the Adobe Ad Cloud. I have not been able to login the Adobe Ad Cloud since 11th September. Earlier I was facing the below screenshot.   But now it says my password has been disabled.    It would really mean a lot if you can help me in fixing this issue asap.

Hello all,   Our next monthly Ad Cloud Search foundational training will begin on August 24th 2021. This is a 4-part live online foundational training series covering the basics of Ad Cloud Search.   Training recordings will be sent to all registered email addresses.    View the recordings below:   Session 1 : Search Optimization Concepts & Platform Overview Session 2 : Search Portfolio Creation & Settings Session 3 : Search Reporting Session 4: Search Campaign Management       Training session dates: August 24, 25, 26, 27. All sessions start at 09:30 LA | 10:30 Denver | 11:30 Chicago | 12:30 New York | 13:30 Sao Paulo | 17:30 London   Session Number Topic Summary Estimated length 1 Search Optimization Concepts & Platform Overview   Adobe Advertising Cloud overview Portfolio-based optimization methodology AdCloud Search basic concepts: portfolio, bid unit, data collection, modeling &am

I want to integrate Google Ad Manager on our website built through Adobe Experience Manager but I am unable to find any documentation. Basically I want to show ads on my website and manage those ads through Google Ad Manager. Please can you point me to the right direction.

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Hello Experts, I have setup an Advertising Analytics account with Google Ads. Clicks, impressions, CTR , cost could be seen but client also requests to see conversion rates for campaigns launched through Google Ads in Advertising Analytics report in order to optimize Google Ads based on conversion rates and CPC. What could be the best solution for this? Can this conversation rates be pulled into Adobe Advertising Analytics via Data Sources ? After the sunset of Google Analytics 3 how should Google Ads be optimized- which was earlier easy due to Google Analytics 3 connection. Looking forward to answers.Many Thanks 

Hello, I was wondering is there option to Connect with Adobe team for my future project with Meta and Google Maps 

Hello Experts!I'm a Performance Marketer for E-commerce Business (Google ads, Google Analytics, Facebook ads, Amazon ads), I have interested to do Adobe Certifications, But i have confusions how to choose Certifications programme. Please guide me.which is suitable for me:1. Adobe Analytics2. Adobe Advertising Cloud3. Adobe CampaignNote: I'm not have coding knowledge.