Syncing an entire program to Salesforce, how to assign contacts and leads. I'm a Salesforce admin, but a new Marketo user and am looking for help on best practices for assignment of leads and contacts in Salesforce. The current implementation of the two systems is setup to where Marketo syncs a new lead to SFDC every time a lead exceeds a point threshold, so my assignment rules are simple, every-time a new lead was created I had assignment rules based on certain criteria. Now we're looking to use Marketo and SFDC like we believe they were originally intended to be used, where there is only 1 lead/contact per email address so we can track the lifecycle and all the marketing touch points. So this introduces many new situations that I don't know how to handle, mainly around how to assign contacts as "leads", and how to reassign perviously disqualified leads that might be "leads" again. Please forgive me if I'm not using the correct terminology, but I have some questions and was hoping someone could either help me answer them, or point me in the direction of rele