SFDC Accounts - Major Changes are pending to our accounts and hierarchy Our account data is a mess - dirty data, duplicate accounts, no standardization etc. To fix that, our IT team has purchased a clean set of accounts and account data they plan to load. Once installed, they will be editing existing accounts and by extension the associated contacts. The good news is that this will bring in loads of demographic data and standardized account names, proper hierarchies etc. But when big changes happen in data ... its time to measure twice and cut once!What I would like to anticipate is all the data synching back to Marketo, triggering off other processes (like lead scoring). Where are the gotchas. What's the smartest way to do this?If this was happening at your company, what would you take into consideration and prepare for? Has anyone done such a project - what did you learn? Thanks in advance for your ideas.
