☕[Adobe Campaign Community Q&A Coffee Break] 6/24/21, 8am PT: Tamara Robertson, Deliverability Consultant☕

---

@shagun1982 wrote:

@tarobert With cookieless world to kick off in bigger spirits next year, are we expecting to see any new enhancements in Adobe Campaign in the recent future?

---

No new features specific to Adobe Campaign, per se. There will be further integrations with the Adobe Experience Platform and Real-time CDP. Check them out:
https://business.adobe.com/products/experience-platform/adobe-experience-platform.html
https://business.adobe.com/products/real-time-customer-data-platform/RTCDP.html

Additional resources:

Adobe Blog: Privacy and personalization: Can they coexist in a cookieless world?

Summit 2021 Session: Reaching Customers in a Cookieless World

---

@purishubham wrote:

Hi @tamarawulf , How to handle deliverability in B2B space where most of the contacts have custom email domain and different orgs use different filtering services like Mimecast, Proofpoint etc as well. 

---

It can be a little tricky to overcome corporate spam filters. They can customize those filters and most are very strict. It's important to make sure you have a solid infrastructure, which Adobe Campaign provides. SPF and DKIM authentication should be passing. Just like with any email program, make sure you are sending to people who want to receive your mail because spam complaints are one of the most damaging responses a subscriber could have. Keep spam traps off your list, keep unknown users (hard bounces) low. Persmission is key to all of this. 

Could you please help me understand the reason behind MomenCode_24 Timeout errors. How to avoid these errors ?

---

@sukrity_wadhwa wrote:

Hi @tamarawulf, Thanks for taking the time to answer our questions today!

This question was originally posted by Community member @clarence_bunch : “What is the best method to do Deliverability IP Warming in AC.  This is the first big send email send and a reputation need to be established? Should use waves as displayed below:
[image attached in the thread]
What are your thoughts?”

https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-questions/deliverability-ip-warming-in-ac/qaq-p/309615

---

Usually we customize the IP warming plan for each customer. The general recommendation is to start with low volumes and increase gradually by sending slightly larger volumes each day. So you typically continue to increase the volume by around 10% starting out and then can increase at a faster pace after a reputation has been established. 

You might reach out to your CSM because custom IP warming plans are typically included with Adobe Campaign onboarding. 

---

@jagpreet_singh_ wrote:

Hi @tamarawulf Thanks for taking the time to answer our questions today!

This question was originally posted by Community member @adityak32597928 : “I am looking for best practices to recommend number of outgoing IPs for an internal licensing. Is there a best practices document I can refer to formulate this?”
https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-standard/best-practices-deliverability/qaq-p/262184

 

Thank you

---

Without additional context, we'd recommend the number of IPs based on volume. A good rule of thumb is 1 IP per 1 million. So if you're planning to send 10 million messages in a single delivery on a regular basis, 10 IPs might be a good place to start. It can also depend on the sending strategy. We might recommend more IPs if there are multiple sending domains and we want to keep that reputation separate. Also, there could be a reason to break out different campaign types on different IPs. It's really something we customize based on the sender.

---

@sukrity_wadhwa wrote:

Hi @tamarawulf , 

Here's another question which was originally posted by Community member @prateekkumar1 : “How to improve email contact deliverability on Microsoft Outlook(eg. images load automatically > Open rates improve). The emails are sent from Adobe Campaign.”

https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-questions/adobe-campaign-improve-email-contact-deliverability-on-microsoft/qaq-p/306200

---

Deliverability has 2 parts. First you have to be accepted by the ISP so if MSFT is bouncing your email that is likely reputation based or an issue with infrastructure. If you're emails are not bouncing but you are seeing a lower open rate for MSFT, it's likely because a percentage of your emails are landing in the spam folder. MSFT is one of the slower ISPs to warm. It takes longer to build a reputation with them so if you're a new sender it's common to see a lower open rate. They also seem to be sensitive to spikes in volume so if you don't have a consistent sending frequency and volume that could be contributing. As far as images downloading, that is a preference of the user and if the user adds you as a safe sender the images will download automatically but there isn't much that can be done to force that. You could design your emails with less images so that more content is visible with out downloading.