Adobe Target: Tuesday Tech Bytes - The Art of Balance: Cross-device frequency capping using mbox3rdPartyId
In the previous article, we examined the detrimental effects of marketing fatigue on customer experience and its subsequent impact on business objectives. Marketing fatigue occurs when customers are overwhelmed by excessive marketing messages, leading to disengagement, irritation, and ultimately, a negative perception of the brand.
To address this issue, we explored the concept of frequency capping as a solution. Frequency capping involves setting limits on the number of times a particular marketing message is shown to an individual within a specific time frame.
Furthermore, we discussed the implementation of frequency capping on a single device using Adobe Target's profile-scripts functionality.
In today's ever-changing digital landscape, customers are increasingly connected across multiple devices, from smartphones and tablets to laptops and smartwatches. According a survey by Statista - the average number of devices per person in 2023 was 3.6. These
