Adobe Target

      In the previous article, we examined the detrimental effects of marketing fatigue on customer experience and its subsequent impact on business objectives. Marketing fatigue occurs when customers are overwhelmed by excessive marketing messages, leading to disengagement, irritation, and ultimately, a negative perception of the brand. To address this issue, we explored the concept of frequency capping as a solution. Frequency capping involves setting limits on the number of times a particular marketing message is shown to an individual within a specific time frame. Furthermore, we discussed the implementation of frequency capping on a single device using Adobe Target's profile-scripts functionality. In today's ever-changing digital landscape, customers are increasingly connected across multiple devices, from smartphones and tablets to laptops and smartwatches. According a survey by Statista - the average number of devices per person in 2023 was 3.6. These

If the demdex call was blocked -- what would be the impact to Adobe Target? what would be the impact to Adobe Analytics?  Would targeting still work? select targeting use case work? Would analytics still work? Is there different considerations for Desktop vs Mobile App? 

For a variety of reasons, there are occasions where Adobe Target does not render on our Homepage, and shows the Hard/Page Default to users.While some of this is expected, I'm trying to understand if there is an expected benchmark that people see. 

We are looking to implement a "Buy It Again" recommendation zone on our site using Adobe Target. Specifically, we want to recommend items that a customer has previously purchased. I noticed there is a User-based algorithm with the option "Recommended for you based on the last purchased item." Could you please clarify:Does this algorithm only consider the customer’s most recent purchase, or does it take into account all purchases made by the customer within the lookback period?Is there an existing algorithm or configuration in Adobe Target that allows us to recommend all previously purchased items (not just the last one) as "Buy It Again" recommendations? 

Hi Everyone, This question may sounds dumb. I'm wondering when creating a personlized experience on Target, should you keep the original version also as a experience or not. I'm bit confused how to track the analytics on that. Thank in Advanced.

Hi Community, We’ve recently enabled ContextHub on our AEM instance as part of stakeholder request. We plan to use ContextHub for rule-based personalisation in the following ways:1. Geolocation-based targeting2. URL parameters3. User behaviour: e.g., first time users, returning visitors. Could you please guide on:How to set up and test these personalisations in AEM using ContextHub?Any tips for verifying that rules (especially geolocation and URL-based) are being picked up correctly? Appreciate any best practices or examples! Thanks in advance,

Hi everyone!I’m looking for ways to streamline Code Offers management in Adobe Target by integrating it with a Git repository (like GitHub/GitLab) and using VS Code for local development.Goal:Edit offers locally in VS Code → sync changes to Adobe Target automatically (or via CI/CD).Questions:Does Adobe support Git-based workflows for Code Offers? (e.g., a repo or API to push changes)Are there official/recommended methods to automate this process? If you’ve solved this or have ideas, I’d love your insights! Thanks in advance.

 Where is the best place to find a list of certified Target folks.  Thanks!    

My team and I want to create two activities that use the same mbox but we will add different audiences to each activity. Will this escenario be possible? I ask this because we ant to test two different banners from our mobile app but they share the same JSON, we cannot divide the two of them so when we test them, we do both at the same time in the same activity and audience but we want to try to test them separately. One of our main concerns is that if we do the two activities, the reports will bring no information due to collisions but we are not sure. Both of the tests will be A/B manual. Thanks in advance.

Hi Everyone,I'm new to Adobe Target. I have few questions.1. I have created few profile scripts. But it shows on inactive status. Can I know how to activate the scripts?2. I need to test a personalization which targeted to an ad campaign. I'm bit confuse on how to test this. Any thoughts on testing this. Thanks in advance!

I am doing a test where the user is to be shown a pop up with continue link that will take him to previous page link . Now that pop up will come in the users next visit . And link will be from his last session last page which he exited . The pop up should show only only on the home page and should show only on the next visit and once shown should not be shown again . I am having trouble in writing the script where these conditions are met. Can someone pls help in this ? Conditions-1. Activity only on Home Page2. Activity to be shown in the next visit only once. 

My customer has AEM on cloud + ATIs it possible to use with Experience Fragment Replace functionality? Was it removed? 

Hello.. I wanted to check if there is a way to pass 'link name' in the collect call that automatically fires (with event type as 'decisioning.propositionInteract') when someone interacts with a Target banner provided Conversion (click) is set in Goal Setting.There are scenarios where we can have more than 1 link on the Target banner and we need to know which of the links was clicked when analyzing Proposition Interact Call.

Hello - can you explain how I set up rolling dates on the calendar in CJA? It's unclear from the CJA overview study guide. Is there a formula or something that I can apply to any rolling dates, whether weekly, monthly, yearly, etc.? This scenario for example:- Current reporting period is Sunday-Monday and I want to set up a report for Saturday - Sunday so that I can review on Monday morning.Let's say I'm setting up the report today (Monday 7/28) so this is our current week. Can you please walk me through step-by-step how I set this up and explain why for each step.For example:- What would the start date be, and why?- What would the end date be, and why? Thanks!

Hi there, I came across the documentation stating that Recommendation activities are not supported when using the SPA Visual Experience Composer (SPA VEC).Document reference - https://experienceleague.adobe.com/en/docs/target/using/experiences/spa-visual-experience-composerI would like to confirm whether it is technically feasible to implement Recommendations in a Single Page Application environment. If not supported directly, are there any recommended workarounds or best practices to achieve this functionality?Appreciate any guidance or implementation references from the community.  

I want to display additional information on my activity url, this information will chnage based on a CTA link from customer emails, the Activity URL + Unique query string. Is it possible to create one audience using the query strings OR do I need to build individual audiences for each string? and what component structure will give the best results. Many thanks

Theoretical question here. But first, let me say that I have already read https://experienceleague.adobe.com/en/docs/target/using/recommendations/criteria/recommendations-algorithms and still haven't found the clarity I'm looking for.  Imagine that I want to recommend articles to users who visit a non-article page, such as my homepage. My understanding is that I would not be able to use the "content-similarity" nor the "people who viewed this, also viewed" algorithm in this scenario, because the page needs pass in an entity attribute for the algorithm to anchor on. Am I off base here? However, on a homepage, it would be entirely plausible to use a popularity based algorithm or even a user-based algorithm (such as "recently viewed" or "recommended for you") because these algorithms are not anchored to a specific entity.id. Correct? So my question is this. What happens if I still try to use the algorithm "People who viewed this, also viewed" on my homepage t

How do I setup an AB test activity that splits traffic between two different land page URLs that are connected to a UTM campaign audience.  Adding additional pages doesn't work because I want 50% of traffic from the UTM to land on the second page.  

Hi Community, we are in the process of integrating Customer Attributes into the People function of the Adobe Experience Platform. As all you can imagine, we want to fill in the mapping fields with useful data related to the users; it happens that in the CRM we're working on, one user record is related to many records on another table, for example each unique user record on table USERS is related to multiple user interest categories on table INTERESTS. Our question is: would Adobe Customer Attributes manage multiple lines like:User IDInterestuser1interest1user1interest2 or, as I guess, the only way to manage this will be serializing the values like this?User IDInterestsuser1"interest1;interest2"user2"interest1;interest3;interest4"  Thanks in advaance,Daniele

I tried creating an HTML Offer in Adobe Target, which contained HTML <div>...</div>, a style block <style>...</style>, as well as a script blocks <script>...</script>, but when I tried to insert the offer into an activity, it gave the following hard stop error message: "Offer content must contain exactly one HTML element".  I wasn't sure what that means, but I could only assume for now that it's because I'm trying to include a style block and/or a script block in the offer, though the language of the error message focuses on there being more than "one" HTML element.... Any clarification here would be great. Thanks.    

Hi there,i m new to Target and i know that for tracking revenue  revenue and order information on the target-global-mbox, “mbox parameters” must be sent to Target. For the orderConfirmPage, you should pass in orderTotal, orderId, and productPurchasedId.These parameters must be sent to the target-global-mbox via targetPageParams().2 questions:is there an example of javascript of how this is done? i guess this is done via a TMS (Launch)do i have to use the target-global-mbox or can i create another mbox?

hi all, Very new to this Adobe Target world but wanted to ask why not all components are visible in the list when you are creating your experience(s).  Scenario:Experience A: I have a hero banner with a simple text link in the description text.Experience B: I want to ADD a button using my button component to the hero instead of the text link.Shouldn't I be able to choose from my library of components and ideally "Drag n Drop" into place where I want these to be?As this is more appealing to our AEM authors who don't know enough about HTML to create their own button.If this is possible and it just needs to be configured to show my component library I would love to know where to go.Thanks in advance.Chris

Is the Arrange feature not available in the new Target VEC UI? I want to move a component but I don't have the move option like in the old UI. 

I have new chrome extension installed and still getting page loading error as belowhttps://chromewebstore.google.com/detail/adobe-experience-cloud-vi/kgmjjkfjacffaebgpkpcllakjifppnca

Problem StatementAdobe Target provides a robust platform for personalization and experimentation at scale. However, as an out-of-the-box (OOTB) Software Development Kit (SDK) is not available for certain platforms, introduces integration challenges. To meet business objectives without compromising on user experience or personalization capability, organizations must adopt alternative integration strategies that bridge this technical gap.This technical post presents a technical approach to overcoming this limitation by leveraging Adobe APIs. It outlines a practical integration strategy for enabling Adobe Target capabilities within unsupported application environments—ensuring continuity in personalization efforts without native SDK support. 1. Fetching Personalized OfferIn environments where native SDK support for Adobe Target is unavailable, organizations can still deliver personalized experiences through API-based integration methods. These approaches enable applications to intera