Adobe Target

Greetings Adobe Target Community! Please join me in congratulating your Adobe Target practitioner peer, Michał Guzdek (aka @michael_soprano) for being recognized as the Adobe Target Community Contributor of the Month for March 2024! @michael_soprano, thank you for driving productive discussions with your Community peers ~ your contributions have been tremendously helpful!   Click here  to check out who our Top Contributor was in February, and be sure to stay tuned to find out whose contributions stand out in the month of April!   Cheers, Amelia

I want to know if there are any options available in Adobe Analytics and Adobe Ad Cloud where you can apply rule-based automation to activate and pause campaigns. For example, if Campaign A reaches 50 conversions, then pause the campaign. I'm looking for a solution to apply campaign activation and pausing on a recurring basis. I receive a list of 20 campaigns with their conversion targets every week. It's such a manual task, and I'm seeking to reduce the labor-intensive work by implementing rules based on the activation of campaigns mentioned in the rule or any source sheet and pausing them when they reach the conversion target.

Greetings Adobe Target Community! Please join me in congratulating your Adobe Target practitioner peer, Daniel Martínez Márquez (aka @danielma21) for being recognized as the Adobe Target Community Contributor of the Month for February 2024! @danielma21, thank you for driving productive discussions with your Community peers~ your contributions have been tremendously helpful! 👏   Click here  to check out who our Top Contributor was last Month, and be sure to stay tuned to find out whose contributions stand out in the month of March!   Cheers, Amelia

I've configured Adobe Target via Adobe Launch integration. I've created simple A/B test. Configuration is below:But on the Activity QA Link I do not se content replacement. Also I've observing it in debugging tools, see below:Adobe Launch Config: What can be wrong in configuration? How to fix it?

At Adobe, we're all about more than just top-notch products—we're about building a thriving community where our customers can truly flourish. That's why we're thrilled to introduce you to our Adobe Experience League Community Q&A Coffee Break program. It's not your average event series; it's a one-of-a-kind opportunity designed to boost your skills and foster collaboration among our diverse community.   So, what exactly are Community Q&A Coffee Breaks? Think of them as your virtual coffee chats with Adobe experts. These topic-specific discussion threads are housed right within our community platform, offering you real-time, text-only access to connect with key internal Adobe product experts. It's like having an "Ask-Me-Anything" session at your fingertips, where you can dive into discussions, ask questions, and share insights—all while enjoying your favorite beverage from the comfort of your own screen. But that's not all.   Our program has grown and evolved over the

  Using Adobe Analytics as the behavioral data source for Adobe Target allows you to leverage the view-based and/ or purchase-based behavioral data from Analytics in your Target Recommendations activities.  This feature is especially helpful in circumstances where the Target Recommendations setup is new, and where Analytics has captured a significant amount of historical data to work with. Analytics' behavioral data may also include data from third-party sources or feeds that are shared only with Analytics. Click here to learn more about this exciting feature!

  Greetings Target Community! If you are planning to join us at Summit 2024 this year in Las Vegas, be sure to register to join this special opportunity to join Drew Burns from the Adobe Target product team and featured speaker Tim Furlow, Senior Manager of Personalization & Optimization at Lenovo, for a spirited presentation and discussion over a delicious breakfast on all things AI-powered personalization and experimentation with Adobe Target.  Wednesday, 3.27.2024 from 8:00am - 9:30am PST @ Buddy Vs Ristorante - Las Vegas Register Now as space is limited. We look forward to welcoming you to this informative and engaging breakfast event!

  Our Adobe Experience Cloud communities serve as the dynamic core that fosters connections, fosters engagement, and empowers our users to craft transformative digital experiences for their customers. Today, I am delighted to unveil the 2024 cohort of Community Advisors. Comprising passionate and deeply engaged individuals, these leaders exemplify a commitment to excellence and generously impart their knowledge to all. Throughout their tenure, Advisors will actively participate in community endeavours, collaborate closely with Community managers, offer invaluable product insights, and, above all, share their expertise with the broader Experience League/Marketo Community. We eagerly anticipate welcoming the second wave of the 2024 class in June/July. Congratulations to the esteemed members of the class of 2024.

Greetings Adobe Target Community! Please join me in congratulating your Adobe Target practitioner peer, Claire Adamson (aka @clairea39507456) for being recognized as the Adobe Target Community Contributor of the Month for January 2024! @clairea39507456, thank you for driving productive discussions with your Community peers~ your contributions have been tremendously helpful! 👏 Click here  to check out who our Top Contributor was last Month, and be sure to stay tuned to find out whose contributions stand out in the month of February!   Cheers, Amelia

Greetings Adobe Target Community! We are testing the new Assistant in Adobe Target, an AI conversational experience that allows practitioners to perform tasks at a fast pace – in this current phase of developing the Assistant in Adobe Target, users are allowed to quickly access and understand Adobe knowledge concepts.  ALPHA DETAILSYou are welcome to include other members of your team to test the Assistant in Adobe Target, but we ask that only 1-2 people from your organization join the weekly calls to represent your company.   As an Alpha Tester of the Assistant in Adobe Target, you will be able to take advantage of the following feature sets and must agree to: Leverage the Assistant in Adobe Target to quickly access & understand Adobe knowledge concepts. Test the product for a minimum of 2 hours per week. Ideally Include 5-10 other team members to test Complete testing assignments within one (1) week after each alpha conference call. Report on defects found

*Take 10 minutes to complete an Adobe Target review on Gartner Peer Insights, and as a thank you for your time, you’ll have the option to receive a $25 gift card!   Start your review here: https://gtnr.io/AUf5vYBmR ~ SHARE YOUR FEEDBACK BY AUGUST 9th! Important details to keep in mind: Reviews are anonymous. Only your role, industry, and organization size are displayed. Updated reviews are welcome. If you submitted a review in the past and have new insights to share, login, update your review, and submit. Gartner will assess and may publish quality updates. Personal emails aren’t accepted by Gartner. Log in using your business email or LinkedIn. Be thorough in your answers.  

Session Details: [L823] Mastering Personalization with Adobe SDKs in a Cookieless Era Learn how to create a scalable personalization framework with Adobe Target and the Web SDK in this technical lab. Discover how to navigate the cookieless terrain and deep dive into client-side, server-side, and hybrid implementation techniques. Get personalization best practices for aligning Adobe Target with Adobe Experience Platform capabilities and benefits. In this lab: Learn how to future-proof Adobe Target implementations for your client-side, server-side, and hybrid deployments Unlock value with Adobe Target for mobile in-app use cases with modern development environments and native SDKs Set up and configure Adobe Target with Experience Platform apps for next-gen experience optimization  Session Schedule: Tuesday, Mar 26, 4:30 PM - 6:00 PM PDT Q&A: Please use this thread to ask any questions related to this Adobe Summit 2024 Session *be sure to begin your question/ comment

Session Details: [S814] How Adobe.com uses AI-powered Recommendations for Personalization at Scale  Learn new ways to scale your personalization efforts to ensure that you’re reaching your visitors with the right content, at the right time, every time. Discover winning strategies to optimize the content that your visitors see using personalization and Adobe Sensei. Get real examples of how Adobe uses Adobe Target and more Adobe Experience Cloud applications to personalize user experiences across Adobe.com, accelerating and improving business results on our own global web properties.   Join us to learn how to: Establish a scalable personalization program for content recommendations Maximize Adobe Target capabilities to increase views, clicks, and user engagement Integrate personalization and recommendations across user journeys Session Schedule: Wednesday, Mar 28, 10:30 AM - 11:30 AM PDT Q&A: Please use this thread to ask any questions related to this

Session Details: [S813] Top Tips to Maximize Value with Adobe Target A common catalyst for the next generation of experience optimization is mastering AI on web and mobile apps with intelligent, automated personalization. Optimization teams are maturing beyond A/B testing at a rapid pace. If you’re a marketing, digital, or product expert who wants to dramatically improve the design and delivery of personalized experiences with automated machine learning and AI, this session is for you. Become an Adobe Target pioneer and learn: Innovative practices and strategies for fast, adaptive multipage optimization How to harness machine learning to activate AI-powered personalization Real-world tips and tricks that unlock conversion and revenue growth Session Schedule: Wednesday, Mar 27, 1:00 PM - 2:00 PM PDT Q&A: Please use this thread to ask any questions related to this Adobe Summit 2024 Session *be sure to begin your question/ comment with Brent and Ryan's 

Session Details: [S812] AT&T’s Personalization and Testing Success at Scale AT&T, world-renowned as a telecommunications provider, is also world class in its strategy to ensure that the company meets it customers wherever they connect with the most relevant content across web and mobile. Join this session to learn how AT&T: Builds its experimentation and personalization practices to scale across a matrixed organization Identifies and executes use cases that drive exponential growth in key areas of its business Moves beyond foundational AB testing to AI-powered personalization practices Session Schedule: Thursday, Mar 28, 9:00 AM - 10:00 AM PDT Q&A: Please use this thread to ask any questions related to this Adobe Summit 2024 Session *be sure to begin your question/ comment with Wealthy and Drew's Community usernames, "Drburns27", so that they can be notified when you post! Session Speaker(s): Wealthy Desai, Head of Content Str

Session Details: [S811] Turbocharged : General Motors' Drive for Experimentation Excellence Turbocharging your experimentation program transforms the operating model. Discover the strategic steps that General Motors performance-driven marketing experts took to turbocharge their diverse brands and shift toward systematic business growth. In this session, learn how: GM guided success with impressive time-to-value results by combining Adobe Target, Adobe Journey Optimizer, and Real-Time CDP Each new idea inside your business can become the headlights to drive new channel expansion with data-driven roadmaps Session Schedule: Tuesday, Mar 26, 1:00 PM - 2:00 PM PDT Q&A: Please use this thread to ask any questions related to this Adobe Summit 2024 Session *be sure to begin your question/ comment with Kristen and Thersea's Community usernames, "@knopie, and @Theresa_Anderson" so that they can be notified when you post! Session Speaker(s): Kristen Opie (aka 

  Greetings Adobe Target Community! Below you'll find a complete list of all of the Adobe Target sessions and labs that will be taking place in Vegas and online at Adobe Summit 2024. Register now and start scheduling your sessions today: https://summit.adobe.com  Browse through Session & Lab descriptions and connect directly with the presenters within the linked Session / Lab -specific Community Discussion threads: SESSION / LAB TITLE SESSION SCHEDULE SESSION / LAB PRESENTERS [S811] Turbocharged : General Motors' Drive for Experimentation Excellence Tuesday, Mar 26, 1:00 PM - 2:00 PM PDT Theresa Anderson, Sr. Digital Strategist, Adobe Kristen Opie, Head of Test and Learn Center of Excellence, General Motors [S812] AT&T’s Personalization and Testing Success at Scale Thursday, Mar 28, 9:00 AM - 10:00 AM PDT Drew Burns, Group Product Marketing Manager, Adobe Wealthy Desai, Head of Content Strategy & Experimentation, AT&

These release notes provide information about features, enhancements, and fixes for each Adobe Target Standard and Target Premium release. In addition, release notes for Target APIs, SDKs, the Adobe Experience Platform Web SDK, at.js, and other platform changes are also included, when applicable. (The issue numbers in parentheses are for internal Adobe use.) Deprecation of iPad and iPhone from Browser audience attribute (April 30, 2024) Deprecation Details iPad and iPhone to be deprecated from the Browser attribute used when creating audiences. Deprecation date: April 30, 2024 Adobe Target lets you target on any of several category attributes, including users who use a specific browser or browser options when they visit your page. Starting April 30, 2024, iPad and iPhone will be removed from the available Browser type drop-down list when creating categories for audiences. Built-in audiences created using the Target UI, such as “Browser: iPad” and “Brow

Target Standard/Premium 24.1.1 (January 22, 23, & 25, 2024) This release is scheduled for the following days: January 22: Europe, Middle East, and Africa (EMEA) region January 23: Asia-Pacific (APAC) region January 25: Americas region This release contains the following enhancements and fixes: Analytics for Target (A4T) activities with revenue goal metrics did not display “Revenue” as the column name and the revenue metric did not display in ($) format in reporting. This was a cosmetic issue that has been remedied. (TGT-46995) Fixed an issue that caused reporting date intervals to not work correctly. (TGT-47396) Fixed an issue that caused the incorrect status to display on the All Activities page after customers activated or deactivated an activity using the More Actions icon. (TGT-47367) Fixed an issue that caused the Important Attributes report to not display for a single customer. (TGT-47272) Fixed an issue that caused an “Invalid payload” message to display when a single cus

Target Standard/Premium 23.10.2 (October 24, 2023) This release contains the following enhancements and fixes: Enhanced the new Activities UI so that the Visual Experience Composer (VEC) opens with the default settings for selectorCriteria when creating a new activity. (TGT-46586) Fixed an issue that prevented some customers from editing elements in Composer mode when using the VEC. (TGT-46470) Added the ability to specify a generic preferred selector when using custom attributes. (TGT-46545) Fixed an issue that sometimes prevented an Auto-Target report that uses Analytics for Target (A4T) from displaying in the Target UI, even though the report displayed correctly in Adobe Analysis Workspace. (TGT-46494) Updated various localized strings in the Target UI. (TGT-18899) For more Adobe Target release notes, check out Target Release Notes (current) 

Greetings Adobe Target Community! Please join me in congratulating your Adobe Target practitioner peer, Rajneesh Gautam (aka @rajneesh_gautam_) for being recognized as the Adobe Target Community Contributor of the Month for December 2023 ⭐  @rajneesh_gautam_, thank you for driving productive discussions with your Community peers and for further extending your expertise as an Adobe Target Community Advisor and an Adobe Target Community Mentor ~ your contributions are tremendously helpful and drive major impact across your peers' work streams 👏   Click here to check out who our Top Contributor was last Month, and be sure to stay tuned to find out whose contributions stand out in the month of January!   Cheers, Amelia

Hi,Every time i create and publish an activity in Target, i am getting this error "Your updates did not publish to Adobe's delivery network".Can anybody please help ?Thank you.

Adobe Summit is just around the corner and we’re excited for all that’s in store!   This year, we’ll be back in Las Vegas, Tues. March 26th - Thurs. March 28th, with preconference trainings on Mon. March 25.   Last year's Summit was filled with new connections and plenty of inspiration amongst our Target Community - we want to make that happen again!    So, do you already have your pass? If not, make sure you register now to take advantage of the reduced price through February 13th. Still making the case to go? There’s a Convince your boss letter on the Summit website that you can utilize to make your case!   Let us know in the comments if we’ll see you there and subscribe to this blog for Target @ Summit -related updates 🙂   Hope to see you soon!       CC @bkostak @kaitlinwhite @drewb6915421 @cristinel 

Welcome to the 4th edition of the Adobe Target Community Lens 2023!     The Adobe Target Community Lens is your community bulletin board, highlighting the latest updates from the Adobe Target Community, all in one handy place. In this edition, we are sharing updates from August 2023 – mid-December 2023, including the most viewed Adobe Target content on Experience League, as well as the latest product releases, upcoming & past learning opportunities & resources, and a lot more!    ~Missed the last edition of the Target Community Lens? Check it out here.    LATEST PRODUCT RELEASES Learn about all the new capabilities, upgrades, improvements, and fixes that were included in the latest releases of Adobe Target:      [Adobe Target RELEASE NOTES] [Adobe Target RELEASE NOTES] Target Standard/Premium 23.11.1 (November 13 & 14, 2023)  [Adobe Target RELEASE NOTES] [Adobe Target RELEASE NO

By Christopher Davis and Kevin Scally  This is Part 3 of our series on Target Activity Reporting FAQs & Troubleshooting which focuses on instances where Target reporting is done using a third-party tool. Check out Parts 1 & 2 for troubleshooting tips & tricks when using Target as your reporting source, or when using Analytics for Target (A4T) as your reporting source!  Response Tokens  In general, third-party reporting means that Target activity reporting is being handled by a non-Adobe solution. This is usually achieved by passing Response Tokens contained in a response from Target to some other solution. Response Tokens let you expose information about activities, experiences, responses, geography, profile attributes, etc. in the response from Target. While on their own, they are useful tools for debugging information in the Target Visitor Profile, they can also be used to integrate with third-party solutions. Response Tokens are managed