☕[AT Community Q&A Coffee Break] 10/26/22, 8am PT: Enhancements to Target AI Features with Drew Burns, Group Product Marketing Manager for Adobe Target☕

@jacobto1  Great question!  Yes, you can activate RTCDP segments through the historical AAM + Target integration, leveraging at.js 2.x.  EDGE segmentation is a new class of segmentation for RTCDP, and it does require adoption of the AEP WebSDK.  Here is a link, which also provides additional links, with more information: https://experienceleague.adobe.com/docs/target/using/integrate/integrating-with-rtcdp.html?lang=en 

I have the same blocker here too (Adobe Field Readiness popup says my email address is not supported for this domain)

@johnm1839017 Great question!  Yes you can use our out-of-the-box collaborative filtering algorithms ("If this then that") related to other articles that have been viewed or consumed by other similar visitors.  There is also an out-of-the-box content similarity algorithm that leverages Jacard and does not require behavioral data to be collected.  Instead, it compares the metadata of content in the feed to show similar content related to the articles currently being viewed by a visitor.  Content similarity is especially useful when you are rapidly adding content to a publishing site.  You can also leverage a profile-based algorithm, "Recommended For You", which takes into account the full browsing history of a visitor to show a broader display of relevant content across visits.  You can set business rules related to thresholds and customize all of these algorithms, you can also sequence them, and optimize the algorithm and placement based on the metrics you are driving.  And finally you can bring your own algorithm - upload your own custom key in a CSV file and customize/optimize it within Target. https://experienceleague.adobe.com/docs/target/using/recommendations/criteria/algorithms.html?lang=en 

Hi Saswati31

I would not recommend to conclude on 75%. The minimum I would possibly consider is 90%. Make sure your different experiences are DRAMATICALLY DIFFERENT i.e. have a very high contrast as this will help to distinguish between signal and noise --> not pepsi VS. coke but pepsi VS. penguins 😉

I the test is running on a templated page (ex. product details page) you might want to consider to aggregate ALL pages that use this template in order to obtain more traffic.

Regards

Nicolas

@amy-aug Great question!  Stay tuned for Adobe Summit 2023 for more integrated use of Target for rapid experimentation within AEM, but it should be fairly easy for a content author to make changes within a Target activity through toggling into the Adobe Target user interface and selecting the pertinent activity.  The visual experience composer is very intuitive for content authors, or they could even build their own activity fairly easily.  Experience League is a great way to train up a content author to be able to access and build Target activities.  Companies looking to expand to personalization at scale should leverage these bite-sized videos and tutorials to rapidly train stakeholders throughout divisions of an organization to assist with building and executing tests and personalization activities.  Obviously, a center of excellence or central stakeholder who manages and prioritizes these activities is best practices.  https://experienceleague.adobe.com/docs/target.html 

@maccg12 Thank you for this question!  Adobe Target is supported by a global EDGE network which is built to scale to transient spikes (during peak times like Cyber Monday/Black Friday without performance degradation) and supports the largest websites in the world.  Adobe Target is being used by 70%+ of the Fortune 100 companies currently, and the global EDGE network means that we can handle 8 billion plus calls per day with redundancies and safeguards built in for high performance throughout different geographical locations in the world.  Here is a security whitepaper with more information on our infrastructure: chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.adobe.com/content/dam/cc/en/trust-center/ungated/whitepapers/experience-cloud/adobe-target-security-overview.pdf 

@sek_23 Yes, we just announced the release of notifications within Adobe Target leveraging Pulse 2.0, which allows for alerts within the UI and notifications via email for activities launch, issues and results.  You can also leverage tools like www.Miaprova.com  and https://www.brooksbell.com/illuminate/  which are built on Target APIs and provide further governance tools including A4T support.