Adobe Summit 2024 | Complete Real-Time CDP Session List | Community
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NimashaJain
Adobe Employee
NimashaJainAdobe Employee
Adobe Employee
February 15, 2024

Adobe Summit 2024 | Complete Real-Time CDP Session List

  • February 15, 2024
  • 1 reply
  • 2872 views

Hello Everyone!

Here is a list of all the Adobe Experience Platform labs scheduled for Adobe Summit 2024. Register now and start scheduling your sessions today: https://summit.adobe.com

S.No Session Schedule Speaker
1 [S501] How Marriott Maximizes its Impact with Adobe Real-Time CDP Tuesday, Mar 26,4:00 PM - 5:00 PM PDT (Wednesday, Mar 274:30 AM - 5:30 AM IST) Matt Skinner, Adobe
Chris Zheng, Marriott
2 [S502] All Things Audience with Adobe Experience Platform Thursday, Mar 28, 1:00 PM - 2:00 PM PDT (Friday, Mar 291:30 AM - 2:30 AM IST) Josee Healey, Adobe
Kim Whatcott, Adobe
3 [S503] Transform Your B2B Marketing with Adobe Real-Time CDP Tuesday, Mar 26,1:00 PM - 2:00 PM PDT(Wednesday, Mar 271:30 AM - 2:30 AM IST) Erik Rucker, Adobe
4 [S504] A Martech Guide to Building a Foundation of Trust Wednesday, Mar 27,1:00 PM - 2:00 PM PDT (Thursday, Mar 281:30 AM - 2:30 AM IST) Rakhi Patel, Adobe
Jon Revill, Truist
5 [S505] Data Collaboration in the Cookieless Now Thursday, Mar 28,10:30 AM - 11:30 AM PDT (11:00 PM - 12:00 AM IST) Clayton Smith, Adobe
Sam Garfield, Adobe
Stephane Krzywoglowy,  NBCUniversal
6 [S506] 5 Strategies to Execute Cookieless Marketing Now Wednesday, Mar 27,8:00 AM - 9:00 AM PDT (8:30 PM - 9:30 PM IST) Lory Mishra, Adobe
David Barnes, US Bank
7 [S507] CDP Selection: Differentiated Capabilities to Look for and Building Buy-In Wednesday, Mar 27,4:00 PM - 5:00 PM PDT (Thursday, Mar 284:30 AM - 5:30 AM IST) Scott Christofferson, Adobe
Ben Meck, Executive Director, Enterprise Martech
8 [S508] Creating Organizational Readiness to Implement a Customer Data Platform Thursday, Mar 28, 9:00 AM - 10:00 AM PDT (9:30 PM - 10:30 PM IST) Nina Caruso, Adobe
Jerry Stoffl, Adobe
9 [S509] Power of AI in Adobe Real-Time CDP Thursday, Mar 28, 1:00 PM - 2:00 PM PDT (Friday, Mar 291:30 AM - 2:30 AM IST) Michael Broom, Technical Consultant, Adobe
10 [S515] How Adobe Drives Growth for Creative Cloud Using Adobe Experience Platform Wednesday, Mar 27, 8:00 AM - 9:00 AM PDT (8:30 PM - 9:30 PM IST) Joel Huff,  Adobe
David Ralston, Adobe
11 [VS513] How Adobe Real-Time CDP Impacts Full Funnel Marketing Wednesday, Mar 27,3:30 PM - 4:00 PM PDT (Thursday, Mar 284:00 AM - 4:30 AM IST) Axel Schaefer, Adobe
12 [VS514] How to Select and Create Organizational Readiness to Implement a CDP Wednesday, Mar 27,2:00 PM - 2:30 PM PDT (Thursday, Mar 28, 2:30 AM - 3:00 AM IST) Gabbi Stubbs, Adobe
13 [S604] Developer Tricks: Acquire New Customers Without Third-Party Cookies Wednesday, Mar 27, 1:00 PM - 2:00 PM PDT(Thursday, Mar 281:30 AM - 2:30 AM IST) Rudi Shumpert, Adobe
Susan Vertrees, Adobe
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    1 reply

    Rudi-Shumpert
    Adobe Employee
    Rudi-ShumpertAdobe Employee
    Adobe Employee
    March 8, 2024

    See session S604 too! RTCDP is not in the title, but it's the whole focus of the session!  
    https://business.adobe.com/summit/2024/sessions/developer-tricks-acquire-new-customers-without-thi-s604.html

     

    Developer Tricks: Acquire New Customers Without Third-Party Cookies [S604]
     

    , Sr. Evangelist, Adobe

    , Managing Principal Enterprise Architect, Adobe

    Marketing teams face constant pressure to grow revenue through new customers. Developers face constant pressure to configure, implement, and manage systems that marketing teams need to acquire those customers. Learn how key acquisition and profile enrichment use cases are supported by data partners and Adobe Real-Time CDP without third-party cookies. See how centralized identity resolution, segmentation, data governance, and activation tools help reduce dependencies on third-party cookies and enable your marketers to successfully reach new, high-value customers. Key takeaways:

    • Set up and manage XDM schemas, ingest and configure partner data and prospect profiles, and use self-serve segmentation, audience curation and activation for customer acquisition
    • Learn to make data hygiene work for you to ensure consistently current data
    • Use existing patented data usage and governance tools to implement responsible marketing and data handling
    Track: Developers
    Product: Adobe Experience Platform, Adobe Real-Time CDP, Adobe Customer Journey Analytics, Adobe Journey Optimizer
    Audience : Advertiser, Campaign manager, Developer, Digital analyst, Digital marketer, Audience strategist, Data scientist, Web marketer, Marketing practitioner, Business decision maker, Data practitioner, Marketing technologist
    Presentation style: Tips and tricks
      gkalyan
      Community Advisor and Adobe Champion
      gkalyanCommunity Advisor and Adobe Champion
      Community Advisor and Adobe Champion
      May 1, 2024

      The above link is taking to the sessions catalog.

       

      This link seems to directly take to the on demand version of the session (S604)

      https://business.adobe.com/summit/2024/sessions/developer-tricks-acquire-new-customers-without-thi-s604.html

      JoseePMM
      Adobe Employee
      JoseePMMAdobe Employee
      Adobe Employee
      May 1, 2024

      You are right, let me ping Rudi to get this fixed, thank you for the catch!

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