Adobe Marketo Engage

Hi, Background: Business-A has asked us to remove all Lead records in Marketo that have the "SynctoMkto" flag marked as False in Marketo.  Having these records in Marketo are causing duplicates in the database since Business-A is creating a new Lead in CRM for every Signal. All Leads in CRM (for Business-A) are associated with a Contact record in CRM(Dynamics 365), which means a Lead in CRM is a duplicate record for Business-A in CRM/Marketo. Ask: Need to Research all impacts to deleting a person record in Marketo and what are best practice steps so that we can clearly communicate what the impact to the business will be when we remove these records for them.

I need to trigger an e-mail to send based on a status change of a salesforce opportunity.I need to include in the e-mail the content of a field on the opportunity - a reason/description field.How can I get or create a token to pull that field from the opportunity and insert it in the body of the e-mail?

Hi Team, Please assist with this: I have a list to import into marketo to send one time email, how to ensure the lists gets imported only in marketo without syncing the leads to SFDC. Thanks in advance.Deepthi. 

Hello, anyone have test prep questions for the latest MCE exam since they updated it? Please share! Thanks so much!

Hello this might be a dumb question but does Marketo form block gmail, yahoo, aol, etc, email domains? 

I recently made a mistake, sending out an email with the text version not matching the HTML version.  The current Email Link Performance Report showed that the top text link received over 22 times the clicks over the top html link.  Thinking we inadvertently found a way to measure bot clicks, we intentionally placed a unique link at the top of the text version of this week's email. Again, it is receiving over 10x the amount of clicks as the next most link.  Is this BOT activity or could there be another explanation?Thanks!

Trying to setup Dynamic Chat Dialogues (ie Triggered automated chats) within my website. I can get the chat to appear on my site and go through the Stream Designer as defined. BUT it only shows the first time the Audience definition criteria is met.> Is there a way to get it to trigger EACH time the criteria is met? Currently defining it to show on specific URLs, when been on page > 3 seconds and if the Inferred Country is one of my target countries, so nothing to complex in the setup. Why is this not showing each time the criteria is met? Surely this would be a popular use case?

Hi, community! I am working on adding Google Analytics 4 tags to our forms to track form submissions per form using this article (https://www.dreweastmead.com/blog/how-to-pass-marketo-form-submissions-through-gtm-into-ga4). The tags work properly on all of our forms except for our forms that we use for downloading content on our site. For these forms, we use known visitor HTML because every form uses the same Marketo form + some custom javascript to redirect to the correct page. It appears that once we implement these tracking tags in tag manager, the known visitor HTML overrides the Javascript and there is no redirect anymore. When I turn off the GA4 tag, the known visitor HTML form redirects successfully. Here is what my Javascript code looks like for the content downloads: <script src="//Marketo Script Source"></script> <form id="Marketo Form"></form> <script>MktoForms2.loadForm("//Site", "Munchkin ID", Form Name, function(form) {

Hi everybody.If you run a webinar in On24, you can send webinar email invitations from either Marketo or On24. What are the benefits and drawbacks of each platform where email invitations are concerned? We send from Marketo, but I realize I can control the look and feel of emails in On24, too, and it sounds like it might be more efficient to send emails from On24. (Our On24 instance is integrated with Marketo). 

Hi - I am trying to integrate my  Marketo sandbox to a salesforce sandbox- once I get to the part to sign into salesforce in Marketo , I get a message:  Request token failure: Any ideas on how to fix this?

Hi Everyone, I'm at a loss here. In the test webinar I run in GoTo I cannot get the 'Attended' and 'No Show' statuses to pass through to my registered folks in the Marketo event campaigns. I've double check my integration in Launchpoint and everything seems to be set up correctly. Initially the event status gets stuck as 'Waiting for Attendee List' for a while and then becomes 'Attendee List Unavailable' after several days.Some notes:- my Webinar channel does not use the default statuses, my predecessor added some extras that are likely extraneous like clicked and opened. Could this be part of it? Thank you! Chris

When I logged into the Marketo instance of one of my clients today a message popped up that said something about the need to make changes soon (the pop-up disappeared when I clicked for details - sorry to be so vague). The details page led to this page and I'm confused about what we may or may not have to do and would appreciate clarifiication: Configure Protocols for Marketo Engagehttps://experienceleague.adobe.com/docs/marketo/using/getting-started-with-marketo/setup/configure-protocols-for-marketo.html As far as I can see, we are already set with regard to Steps 1-3. These things were configured years ago when we initially launched Marketo.  I have never seen a Marketo instance that didn't have a CNAME configured for use in landing page URLs, so that the landing pages appear in URLs that reflect the company's domain and not Marketo - though I gather from all the announcements that such instances exist.  Is there anything I should be double-checking with

Hi - I'm having an issue with CSS styling on a form that an agency partner did for us. We'd like the styling to follow the same format as the checkbox question above it.This is the live form: https://www.recastsoftware.com/request-a-quote/You can see the education/government question's answers do not mirror the product question format above. Here's the current styling./* Add your custom CSS below */ @import url('https://fonts.googleapis.com/css2?family=Work+Sans:wght@300;400;500;700&display=swap'); .mktoForm { max-width: 100%!important; font-family: "Work Sans", sans-serif; } .mktoFrom * { font-family: "Work Sans", sans-serif!important; } .mktoFormRow { width: 100%; float: none; } .mktoForm .mktoLabel { float: none!important; } .mktoFormCol, .mktoFieldWrap { width: 100% !important; } .mktoForm .mktoOffset { display: none!important; } .mktoFieldDescriptor.mktoFormCol { margin-bottom: 0px!important; } .mktoForm .mktoFieldWrap { float: left; pos

I have an engagement program set up in Marketo for a Lead Nurture series which consists of 12 emails to a segmented audience (Monday / Friday emails sends with different subject lines to those who did not open the Monday email). I only have emails as part of the nurture and I'm wondering if others have included social media ads or other pieces of content in their nurture, rather than just emails, and if so, what would your recommendations be? 

I have set up the Marketo and GoTo Webinar integration and I see that in the GoTo Webinar platform - you can add a survey to pop up at the end of your webinar. If I do that will GoTo Webinar record the responses from the survey that I can then export from that platform and import into Marketo? I'd like to track the survey responses and I know I could do that if I exported the live viewers from GoTo Webinar after the survey, and imported them into Marketo, and sent an email with a link to the survey created as Marketo form BUT it wouldn't be automatic as a survey through GoTo Webinar would be. Are there any downsides to doing it in GoTo Webinar? 

I'm trying to understand how to set up the flow steps after capturing UTMs from a stored cookie value using PMF (Program Member Fields)   The issue I'm having is the campaign member is created BEFORE the UTM values are being set on the CM:  

Hi, Requirement: Business asked to customize the "FORM" The ask is to have the country Flag with the 'country phone code' to be reflected as a  drop down in the "phone field" and followed by the phone number.  Current phone field design:  Proposed design would be like: We are able to achieve the requirement design when post writing few JavaScript code in all the Landing Pages. Once this was achieved when we tried to test we found the phone filed skips the validation. And unable to submit the FORM. Seems like API FORM descriptor is unbale to catch/recognize the customized phone field value.Could anyone let me know if this requirement can be achieved in Marketo FORM with custom JavaScript in the Landing Page? Can we achieve this requirement without affecting (script) in Marketo FORM API? Thanks,Hari  

Hi all,Question is in the title - basically Firefox's Enhanced Tracking Protection is blocking our munchkin cookie from firing. Just want to know if this is a known issue on Firefox for everyone, or if it's to do with how our website is handling the munchkin code so I can get the developers to work on the issue. ThanksWill

In today's dynamic digital landscape, understanding your customer’s needs and preferences is key to crafting a successful marketing strategy. One of the most effective ways to gain valuable insights is by leveraging high-intent first-party data from conversations. These conversations, often gathered from chat data, can provide unparalleled insights into customer behavior and preferences, enabling businesses to tailor their marketing efforts for maximum impact.   Analyzing Chat Data for Marketing Insights Analyzing chat data can provide crucial insights into customer sentiment, frequently asked questions, and emerging trends. Here are some key steps to effectively analyze chat data and use it to enhance your marketing strategy: Identify High-Intent Keywords: Pay close attention to keywords or phrases that indicate a strong purchase intent or specific customer needs. These insights can inform your keyword strategy and content creation to better target potential customers actively s

Hello,am I missing something or the sum total of unique people in this report is quite misleading?I've sent an email to 2 people: person A clicked on 2 links, and person B clicked on 3 links, meaning = 2 unique people clicked, but the sum shows 5 people, so it seems incorrect. Thoughts? Screenshot below: 

  Why Chat for B2B? As you know well, your B2B buyers love to self-serve before engaging with your sales team, which continues to make your website one of the most critical demand-generation tools you have. But even with personalized, dynamic, and compelling content, web visitors can easily lose interest or get distracted and bounce from your site. Even if they stick around long enough to find the content they want or fill out a form, it may be several days before they hear from a sales rep (and even longer to coordinate an actual meeting). This process is riddled with potential drop-off points and doesn’t help sales and marketing capitalize on their website traffic, especially when using separate 3rd party chat tools with slow, disconnected data. Why Adobe Dynamic Chat? Adobe Dynamic Chat is an end-to-end conversational marketing solution built-in to Marketo Engage and powered by Adobe Sensei GenAI. It allows marketers and sellers to engage in conversations with customers togeth

Hi All,    After successful attempts of 2X Marketo Business Practitioner Certification exams plus having around 5 years of working experience on the Marketo, what is the best practice to prepare for the Marketo Solution Architect Exam?   

Hi community!Wondering if Dynamic Chat has the dialogue option to show a different message when the agents are offline vs online? So if there's one connected (on hours) it will assign the chat or calendar to the agent, but if nobody is connected (off hours) it will show an "I'm sorry" dialogue.

By @Tom Grubb, Chief Strategy Officer, Digital PiWhat can you say about marketing analytics that hasn’t already been said? Plenty when you know how many well-intentioned marketers too often misrepresent, misread, misunderstand, miscalculate and flat-out misuse – or don’t use marketing analytics at all. Considering the amount of time and money companies invest in people, technology and marketing programs one would think that getting marketing analytics right and putting them to work to improve ROI would be a top priority for every organization right up to the CEO. Even the companies that make marketing analytics a top priority often fail to set the right objectives, ask the right questions, and drive adoption across business functions. The journey to transforming your organization to embrace marketing analytics as the common language of marketing isn’t a journey at all: it’s a mission that requires a leader who’s not afraid to take on this formidable challenge.In my work consulting with