Adobe Experience Platform

Session Details Privacy laws are multiplying, data breaches are more common, and customers are demanding responsible handling of their data to honor their consent preferences in every interaction. Can you design a system to govern customer data at scale that’s flexible enough to evolve with this privacy landscape? With Adobe Real-Time CDP, Journey Optimizer, and Customer Journey Analytics you don’t have to — you can leverage existing capabilities for responsible data governance, security, and privacy. Build customer trust, manage data use & compliance at scale, automate workflows, and use AI/ML to accelerate it all. Learn how to: - Design implementations to intelligently and responsibly re-engage customers with better experiences, not just reminders- Plan the data lifecycle across channels for efficient and effective customer conversations- Collect consent and preference data, create data usage labels and marketing actions, and apply automated policy enforcement   Session Sch

Session Details In today’s hyper-competitive digital landscape, businesses are seeking innovative ways to harness the power of data for better personalized experiences. In this hands-on lab, learn how to accelerate implementations of Adobe Real-Time CDP, Customer Journey Analytics, and Journey Optimizer through unified customer profiles. Get the data you need to better understand your customers and prospects. Key takeaways: Drive personalized insights and engagement through unified customer profiles Explore the data strategy, data ingestion, and Real-Time Customer Profile hydration needed for key insights to increase ROI Learn to manage data through cleansing and restructuring, with best practices for ingestion in the Real-Time Customer Profile Session Schedule         Tuesday, Mar 26 | 4:30 PM - 6:00 PM PDT Speaker(s)          Sameeksha Arora, Senior Product Manager, Adobe          Saurabh Mahapatra, Sr. Manager,

Session Details Create the ultimate personalization experience. Gain a deep understanding of the value proposition and use cases enabled via attribute-based personalization, combined with edge segmentation to deliver the ultimate one-to-one, personally tailored customer experience. Dive into the details of Adobe Real-Time CDP and Adobe Target audience sharing, unified omnichannel profiles, and cookieless readiness.  In this lab:  Learn how to augment in-session audiences with enriched segments and profile attributes from Adobe Real-Time CDP to unlock real-time personalization use cases in milliseconds  Understand how marketers and developers can provide more granular personalization experiences while ensuring appropriate data governance and consent enforcement  Session Schedule         Tuesday, Mar 26 | 4:30 PM - 6:00 PM PDT Speaker(s)         Terry Chen, Manager, Product Management, Adobe         Trey M

Session Details Learn how to create a scalable personalization framework with Adobe Target and the Web SDK in this technical lab. Discover how to navigate the cookieless terrain and deep dive into client-side, server-side, and hybrid implementation techniques. Get personalization best practices for aligning Adobe Target with Adobe Experience Platform capabilities and benefits. In this lab: Learn how to future-proof Adobe Target implementations for your client-side, server-side, and hybrid deployments Unlock value with Adobe Target for mobile in-app use cases with modern development environments and native SDKs Set up and configure Adobe Target with Experience Platform apps for next-gen experience optimization  Session Schedule         Tuesday, Mar 264:30 PM - 6:00 PM PDT Speaker(s)         Ryan Conrad Tincknell, Principle Enterprise Architect, adobe         Vadym Ustymenko, Principal Technology Consultant, Adobe Sessio

Session Details B2B marketing attribution relies on complete data, intelligent modeling, and flexible reporting. Marketo Measure Ultimate delivers across all these areas using Adobe Experience Platform, AI, and other technologies. Join Marketo Measure experts and get hands-on with Marketo Measure Ultimate.  In this lab, learn:  The flexibility and versatility of Experience Platform to ingest data  Using AI vs. rule-based modeling  How to explore insights in Marketo Measure Data Warehouse Session Schedule          Wednesday, Mar 27 | 8:00 AM - 9:30 AM PDT Speaker(s)          Michaela Iery, Sr. Business Consultant, Adobe          Li Gao, Principal Product Manager, Adobe          Kimberly Galitz, Sr. Manager, Marketing Operations, F5 Session Registration URL Check Here Complete AEP Sessions & LAB Roster Check Here Q&A Use this thread to ask the quest

Session Details Thousands of organizations have invested in CDPs in the past few years with the primary objective of effectively capturing a company’s authenticated first-party data from its own channels for activation. First-party identifiers are set to become even more valuable as cookies (finally) go away. But what about all the marketing use cases where you’re going after net-new or anonymized individuals or where you need help identifying new audiences and understanding these new targets?In this lab, learn how to: Leverage cookieless identifiers and hashed PII from vendors to reach net-new customers and reduce third-party cookie dependency Self-serve segmentation, audience curation, and native activation for prospective and known customers in a single system Govern partner data and profiles with patented data usage, labeling, access controls, and more to market responsibly Session Schedule         Wednesday, Mar 27 | 1:30 PM - 3:00 PM PDT Speaker(s)   &

Session Details In the dynamic world of cross-channel analysis, the ability to adapt your data on the fly to drive meaningful insights is crucial. In this hands-on lab, discover the capabilities of data views and experience first-hand the transformative power of derived fields. This lab equips you with the skills to manipulate and transform your data and empowers you to streamline paths to actionable insights. In this lab: Explore the function and application of data views and derived fields in Adobe Customer Journey Analytics (CJA) Learn strategies for leveraging the derived fields rule builder to enhance and evolve your data Engage in practical exercises on how to create and apply derived fields in various scenarios Session Schedule         Tuesday, Mar 26 | 1:30 PM - 3:00 PM PDT Speaker(s)         Christos Voutsakis, Principal Consultant, Adobe         Katie Burdett, Expert Solution Consultant, Adobe Session Registration

We are implementing Adobe Analytics using AEP Web SDK. Issue is with the Click rule in Adobe Launch that trigger on a custom event. By the time this rule fires, Data layer on click is getting overwritten by the page load data layer.  For example, click on a breadcrumb from search results page leads to home page. From the website, data layer for breadcrumb click and the home page load sent are different. But by the time Adobe Launch fires the click rule, the data layer for breadcrumb click is getting overwritten by the data layer of home page load and hence page load data is being passed in the click network call. Expected : Adobe Launch click rule should immediately listen to the click custom event fired from the website and pick the right data layer sent by the website Please let us know if you have any solution or you need more information on this issue.

Session Details Enhance your data-driven decision-making with Customer Journey Analytics. Learn how to use data science techniques in Python to gain practical skills in analyzing and visualizing customer data. The lab exercises focus on optimizing customer journeys, identifying segments, and uncovering actionable insights. In this lab: Use APIs and the CJA Postgres SQL connector to coordinate tasks and integrate them with visualization libraries Discover tricks for efficiently getting data in and out of Adobe Experience Platform for streamlining the data management process Build propensity or cluster models using bulk CJA exports, and analyze results by feeding them back into CJA Session Schedule         Wednesday, Mar 2 |  71:30 PM - 3:00 PM PDT Speaker(s)          Trevor Paulsen, Director, Product Management, Adobe          Brian Au, Principal Business Consultant, Adobe Session Registration URL Check Here Co

Session Details Learn how to build personalized commerce experiences that can boost customer engagement by up to 2X and revenue by up to 1.5X. Delve into Adobe Commerce native integrations with Adobe Experience Platform, empowering you to capture and analyze shopper data, create actionable audiences, and build real-time omnichannel marketing journeys.  In this hands-on lab, gain expertise in:  Sending storefront and server-side events from Adobe Commerce to Adobe Experience Platform applications through native data sharing capabilities Launching a reengagement journey with Adobe Journey Optimizer, creating and activating audiences in Adobe Real-Time CDP, and delivering targeted offers in Adobe Commerce  Collecting valuable insights and evaluating the impact of your marketing efforts within Experience Platform Session Schedule         Thursday, Mar 28 | 11:00 AM - 12:30 PM PDT Speaker(s)         Poornima Agoramurthy, Principal Pr

  Session Details With Edge Delivery Services, developers can build high-performing sites with composable services, content authors can produce new content easily, and marketers get actionable insights. Discover how a content-first approach accelerates development cycles so that you can make a measurable business impact. Enable content authors to use their favorite tools and publish with one click. In this lab: Learn how to have authoring, design, and development occur in parallel, accelerating your business beyond legacy development processes Use your preferred modern web development tools and techniques for fast implementation and high performance without the complications See how to measure, analyze, and improve your segmentation and personalization capabilities with Adobe Customer Journey Analytics and Adobe Target  Session Schedule          Thursday, Mar 28 | 8:30 AM - 10:00 AM PDT Speaker(s)          Carsten Ziegeler,

Session Details Take full advantage of real-time personalization, segmentation, journey orchestration and data analysis using the Adobe Experience Platform Web SDK and Edge Network. In this hands-on lab, learn how to best migrate your existing implementations of Adobe Analytics, Adobe Target, and Adobe Audience Manager to Web SDK. In this lab: Streamline and use Data Prep for Data Collection to efficiently model data for Adobe Experience Platform Get best practices from real-world Web SDK implementation scenarios, including tips and tricks to get up and running faster Learn to navigate the validation process with confidence using Adobe Assurance  Session Schedule         Wednesday, Mar 27 | 1:30 PM - 3:00 PM PDT Speaker(s) Mitch Rice, Sr. Product Manager, Adobe Joe Khoury, Sr. Engineering Manager, Adobe Session Registration URL Check Here Complete AEP Sessions & LABs Roster Check Here Q&A Use this thread to ask the question related to this Session/La

Hi there,I am using DTM and I wanted to create a data element using the hash (#) value from an url.If the url is testpages.com/#id=123 I would like to geht the "123" as value for my data element.I tried window.location.hash.substring but it does not work. Can anybody help me with that? Any other ideas how to solve this problem?Thank you very much.Best Florian

Hello - I have 2 audiences which are qualifying profiles, but when attempting to send to S3 destination, no profiles are being activated. I am attaching a screenshot for clarity. Wondering if anyone has encountered this issue? The 2 audiences were built using Audience Composition. 

I have an environment set up but not able to attach a library to itWhen I go to the drop down menu None is selected and I see the environment that has been set up but it is greyed outWhat do I need to do ?

Hello everyone, In the context of Adobe Target recommendations, I've encountered a specific need. I've created a custom entity called "score," which ranges from 1 to 100, and I populate this entity based on internal rules. My question is as follows: How can I configure a criteria or segment to have products displayed in descending order based on their "score" values? The goal is to show products with higher scores at the top of the list, followed by products with lower scores. I appreciate in advance for any guidance or suggestions!

Hi Community ,We have planned to connect WebSDK to Analytics and AEP. But, I have a doubt that Since we have events already in OOTB Analytics schema and OOTB Web interaction schema . It seems like more than enough . But not sure whether we need to create custom fields for AEP seperately.Is it that everyone use the Analytics events and dimensions and pass the same in AEP or create custom fields,if so need to map separately in Launch right.Can anyone suggest , what is ithe standard practice for creating schema for webSDK for AEP and Analytics.

Hello,   Can we do A/B Testing using Adobe Journey Orchestrator?   Regards Sameer N  

Hi, I am using adobeDataLayer and pushing events to it. However, I noticed that as I move across the pages, events are being passed multiple times along with other page details when pushing data into adobeDataLayer. This becomes a problem that it's hard to locate the events, is this normal behavior? If not, what should I do to solve this issue?     Any insights would be greatly appreciated!   

Hello guys,   Any suggestion on how to validate a segment based on Loyalty=Champion and age < 40 and purchase in the last 30 days?  Is it possible to run Query Service or Go to AEP UI under segments or profile? Thanks

What is the standard format for the Target Identity - contactKey in AEP? Reference Link - https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/email-marketing/salesforce-marketing-cloud-exact-target.html

Hello, This morning there was a new Debugger (there doesn't appear to be version numbers but the Property names are in blue) and none of the WebSDK calls are being captured correctly.  The information is in fact in the interact call so the world isn't coming to an end but it is definitely more time consuming to use the dev console.  And yes, tried all the clear cache/cookie stuff. Who do we report this to?   

Adobe Experience Platform Debugger shows all calls twice (including pageviews). I believe this has been happening since the new version launched on Oct 19th. We also see random alphabets for each evar/prop on the debugger (PFA image). This could be an extension issue as we see only one-call fire for page load on the browser's network tab. Thanks for looking into this

I often time run into this issue of Adobe debugger showing double firing, but in the browser network call tab it only shows 1. Which one should I trust? (Probably network call tab)  Is this a bug with Adobe debugger or something?

Dear Adobe, The following Example Steps outlined in your example WKND site AEM Integration Article URL below for Adobe Analytics would be WAY more valuable if you updated it to include the Steps for integration with AEP/CJA. AEM Data Layers are not XDM compliant (would be great to add Class Field Groups to support AEM component Data Layers) and taking the following tutorial and repurposing it to provide examples of the WKND site AEM integration for AEP would be incredibly valuable for many users to connect the dots on using the WebSDK Send Event with AEM Component Data Layers aligned with your global XDM Data Element!This is the current WKND site AEM Integration for Analytics...please create one for connecting to AEP that demonstrates using Launch WebSDK & ACDL extensions in combination with the WebSDK send event using a global XDM Data Element!https://docs.mktossl.com/docs/experience-manager-learn/sites/integrations/analytics/collect-data-analytics.html?lang=en