Adobe Experience Platform

Hello everyone! Welcome to our first thread on 'Tuesday's Tech Bytes'. This thread focuses on 'Tips & tricks in Adobe Web/Mobile SDK Migration'.   Considering we already know about what Adobe Web/Mobile SDK is, let’s not spend time reviewing anything over here. For more information related to Web/Mobile SDK, kindly go through the Implement Adobe Experience Cloud with Web SDK tutorial from Adobe Experience League. Also, for these posts, rather than reading through the paragraphs, let’s ask and answer questions in phases for a more directed understanding.   What’s the licensing cost? All Experience Cloud customers can use Platform Web/Mobile SDK. It is not a requirement to license a Platform-based application like Real-Time Customer Data Platform or Journey Optimizer to use Web/Mobile SDK. So, the important stopper is already out of our equation.   How do we convince our business for this migration? Platform Web/Mobile SDK can solve multiple problem areas in data colle

Hello everyone! Welcome to our second thread on ‘Tuesday's Tech Bytes’. This thread focuses on 'Tips & Tricks in Adobe Web/Mobile SDK Migration' and is the second part associated with the topic. Please head over here to read the first.   Without further ado, let's pick up where we left off last week.   Once Datastream is configured what would be the immediate next step? The immediate next step is to configure the 'Data Collection Tags' for data collection; however, the configuration steps are somewhat different from the legacy one.   What are the extensions required to implement/migrate Platform Web/Mobile SDK? It is important to note that the extensions for Web and Mobile are not the same, and hence the tag configuration for this implementation/migration differs. The below extensions are exclusive from the default extensions like Core for Web and Mobile Core & Profile for Mobile. Extensions for Web: Adobe Experience Platform Web SDK (Mandatory) Common Web SDK P

Hello, everyone! Nice to have you back for another exciting edition of 'Tuesday's Tech Bytes'. Having wrapped up our discussion on 'Tips & Tricks in Adobe Web/Mobile SDK Migration' last week, we're all set to delve into our next topic: 'Best Practices for Adobe Web/Mobile SDK Migration’. If you missed our previous threads on the first theme, be sure to catch up right here (Part 1 & Part 2).   Without further ado, let's jump right into our new theme!   In the realm of best practices, it's important to acknowledge that everyone brings their unique experiences to the table. Nevertheless, in this discussion, I'll strive to address critical aspects of migration related to the following items: Comprehensive change management strategy Utilizing a holistic approach to migration Prioritizing data security and compliance Initiating with thorough documentation Conducting sufficient and robust testing Evaluating and optimizing your dataLayer Grasping XDM & JSON proficiency L

In the ever-evolving landscape of data analytics, the agility to adapt and present information clearly and securely is not just an advantage—it's a necessity. As we strive to craft more impactful dashboards, particularly in the critical area of Adobe Real-Time CDP, leveraging the capabilities of database views with in Data Distiller has emerged as a transformative approach. Here's how creating views in your insights data model can offer unparalleled benefits:Simplified Data AccessCrafting a user-friendly experience starts with the complexities of our data models. By creating views, we distill complex relationships into accessible insights. This abstraction layer means that dashboard users can focus on the insights, not the intricacies of SQL joins or table schemas.Tailored Data PerspectivesDifferent stakeholders require different data slices to inform their decisions. Views serve as a bespoke lens, offering customized snapshots of data tailored to the needs of various roles within the

After multiple deadline extensions since Google announced it in 2020 for the first time, Google finally disabled third-party cookies for 1 % of randomly chosen Chrome users globally in Jan. 2024.  Google will completely phase out third-party cookies in Chrome browser by the end of 2024. So, it is more relevant than ever to talk about event forwarding. Why should we implement server-side tagging?Before we dive into event forwarding, let’s take a step back to think about why we should use server-side tagging. There are three key benefits of server-side tagging though there might also be other benefits.Data Security & ComplianceWhen you implement a tracking pixel (client-side tagging), you cannot control what data it collects on your website. It will collect the IP address of the end user for sure. Still, it is also possible to collect other sensitive personal information such as email address, first name, last name, or mailing address. However, you can decide what data to s

Dear AEP Community, Your time is precious, and we understand the importance of efficiency when it comes to troubleshooting issues with Adobe Experience Platform.That's why we're excited to again bring you our carefully curated collection of Top KCS (Knowledge-Base) Articles for July 2024, designed to help you resolve common challenges swiftly and effectively. Our Top KCS Articles are your shortcut to: Quickly identifying and resolving recurring issues.Accessing expert insights and best practices for AEP.Streamlining your troubleshooting process for maximum productivity.Empowering yourself with the knowledge to tackle any AEP-related problem head-on. Why spend hours searching for solutions when our Top KCS Articles have already done the heavy lifting for you?Let us help you save time so you can focus on what truly matters – creating highly personalized digital experiences with AEP. Start supercharging your problem-solving skills today by exploring our 

Authors: Priyanka Sharma, Rahul Biswas, Hari Bhaskaran, and Sandeep Nawathe This article provides conceptual and deployment information about how we are unifying fragmented identities in systems of interaction through Adobe Experience Platform identity services. Improving experience has become a ubiquitous business strategy. Great experiences are the new currency of brand loyalty. Consumers expect more personalized and contextual experiences. However, in Adobe's 2019 Consumer Content Survey, 82% of consumers say they've received content from brands that isn't personalized, and 38% of consumers say this happens constantly or frequently. Delightful consumer experiences that incite return engagement(s) tend to have a common denominator: The journey is frictionless between the various channel and device touchpoints. Consider Forrester Group's earlier prediction – the average consumer will have 13 or more touchpoints with a brand before a conversion event takes place. Understanding where a

Hello Everyone,   Adobe Real-Time CDP Community Mentorship Program 2024 has moved to the execution phase where Mentors and aspirants cohorts are live. This is a master thread of all the cohorts.     Mentor Name Mentor Thread Link 1 Arpan Garg Contextual thread/discussion link 2 Sambhav Jain Contextual thread/discussion link 3 Iker Jericó Contextual thread/discussion link 4 Sheejo Rapheal Contextual thread/discussion link 5 Jeffrey Peter Maria Sagayam Contextual thread/discussion link 6 David Barnes Contextual thread/discussion link 7 Brenna Scurlock Contextual thread/discussion link 8 Shikhaj Jakhete Contextual thread/discussion link 9 Amrita Kedia Contextual thread/discussion link 10 Sree Charan Tekumanda Contextual thread/discussion link 11 Bryan Rekrut Contextual thread/discussion link 12 Manoj Contextual thread/discussion link 13 Jayakrishnaa Parthasarathy Contextual thread/discussion link 14 Abhinav Balooni Contextual thread/di

Hello Everyone, We're thrilled to recognize Ankit's(aka @ankit_chaudhary ) outstanding contributions to the AEP community over the past two months! Ankit has authored 25 solutions and received 14 kudos in the last 2 months. He has consistently demonstrated exceptional dedication and creativity in contributing to the AEP community. Whether through insightful posts, helpful comments, or actively participating in discussions, Ankit has shown a commitment to making our community a better place. Please join us in congratulating Ankit for this well-deserved recognition. Your contributions have not only enriched our discussions but have also inspired others to engage more deeply.   Do you know someone who deserves recognition? If you see a community member consistently going above and beyond, be sure to nominate them for Contributor of the Month! You can do this by sending me a DM. Let's all give Ankit a big round of applause for his amazing work! Cheers, Nimasha

 IntroductionIn the fast-paced world of data-driven insights, Adobe Experience Platform (AEP) stands out as a powerful tool for consolidating and analyzing diverse sets of customer data-fragments in real-time. Adobe Experience Platform facilitates the creation of coordinated, coherent, and personalized experiences by generating a Real-Time Customer Profile for each of your unique customers. Streaming ingestion is instrumental in constructing these profiles by allowing you to swiftly deliver Profile data into the Data Lake with minimal latency from streaming sources such as Amazon Managed Streaming for Apache Kafka (AWS MSK).Through this article, I want to share my experience on integration of MSK with AEP using the Kafka Sink Connector. Follow along as we guide you through the challenge you may come across while integrating MSK with AEP. Please note this is not a step-by-step guide. You may want to refer to the product documentation for that. The intent here is to share the most i

I am not having the permission to use the "Adobe Experience Platform Web SDK" extension and Data Element Type "XDM Object" which trying to create the data element.which permission i need to enable to get this view. 

Use this thread to ask any questions related to the Experience League LIVE session titled, "This is the way...to migrate Analytics to Web SDK." Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

We are thrilled to launch ~Real-Time CDP Community Mentorship Program~ aimed at empowering Community members like you to upgrade your skill level by achieving one of the valuable Adobe Certifications. This program brings our Community's experts – Mentors – together with our newer aspiring product learners – Aspirants – to foster knowledge-sharing, guidance, and mutually beneficial opportunities for professional growth.   The Mentorship Program will officially commence on Monday, June 3rd and run for six weeks. During this period, participants will have the opportunity to engage in enriching mentorship relationships, gain valuable insights, and work towards obtaining certifications in their desired fields.  June 3rd, 2024: Program Announcement / Applications Open  June 28th, 2024: **Application Window Closes July 8th  - August 16th, 2024: Mentors and Aspirants Collaborate August 23rd, 20

In today's data-driven world, the ability to quickly access, understand, and manipulate data is invaluable. One of the most interesting features of Adobe Experience Platform is the View SQL capability, a feature designed to offer transparency and flexibility in how data informs customer Profiles, Audiences, and Destinations.Why Is this Critical?Empowering Data Transparency: The View SQL feature acts as a bridge for marketing professionals to directly access and understand the SQL-driven customer insights, catering to all technical levels.Inspiring Data Exploration: Beyond transparency, View SQL serves as a launching pad for personalized data exploration. Users are not only able to see the exact SQL driving their dashboard charts but also have the freedom to run these queries with the click of a button. This immediate feedback loop empowers users to experiment and learn from the data in real-time.Facilitating Customized Insights: Perhaps the most exciting aspect of View SQL is the oppor

Greetings Adobe Experience Platform Community! Please join me in congratulating, Kumar Saurabh (aka @kumar29917170hcyp ) for being recognized as the AEP Community Contributor of the Month for March and  April 2024!  @kumar29917170hcyp , thank you for driving productive discussions with your Community peers~ your contributions have been tremendously helpful!  You can also become the contributor of the month by simply answering questions and being helpful to other members in this community and win exclusive Swag. You can also nominate someone you think deserves this recognition by reaching out to me via Community DM. Cheers, Nimasha  

Hello everyone! Welcome to our fourth thread on ‘Tuesday's Tech Bytes’. This thread focuses on 'Best Practices for Adobe Web/Mobile SDK Migration’ and is the second part associated with the topic. Please head over here to read the first part and get some context before delving into the thread below.   Without further ado, let's pick up where we left off last week.   Evaluating and optimizing your dataLayer Critical dataLayer assessment: Before proceeding with migration, it's crucial to conduct a comprehensive technical evaluation of your dataLayer. This ensures that your dataLayer is not only robust but also aligned with your migration goals, helping you avoid potential issues down the line. Consult Dev Team for static dataLayer: Engage your development team to assess the resilience and reliability of your existing static dataLayer. Their insights can provide valuable input into the decision-making process regarding its suitability for migration. Plan for Event-Driven DataLa

  Welcome to the 7th edition of the Adobe Platform Experience Community Lens! This is our second edition of 2024. We are highlighting updates from mid-February to mid-May 2024, which include the new features from the latest release, an update on Mentorship programs, some insightful tips from Adobe experts and our Community users, and a lot more!   AEP PRODUCT RELEASES Updates to existing features in Experience Platform: Dashboards, Data collection, Destinations, Identity Service, Monitoring, Query Service, Sandboxes, Segmentation Service, Sources EVENTS AND OPPORTUNITIES Check out the highlights and watch the recordings of Experience League LIVE events in Experience League LIVE Mentorship Program for Target and Marketo already live. Real-Time CDP and Analytics Mentorship Program upcoming in June.   AWARDS AND ACHIEVEMENTS Kumar Saurabh (aka @Kumar_Saurabh_ ) for being recognized as the AEP Community Contributor of the Month for March

Welcome to a guide on utilizing Data Distiller's Query Pro Mode for creating dynamic charts and dashboards directly from datasets within the Adobe Experience Platform. This feature is essential for users aiming to convert raw data into visually impactful and actionable insights.Step 1: Initialize Your Insights Data ModelTo effectively visualize your data, begin by setting up a robust data structure:Create a Database: Start with naming your database datasetanalysis.Define a Schema: Proceed by establishing a schema titled datasetanalysismodel.Name Your Data Model: Identify your model clearly with datasetanalysisinsights for easy referencing in dashboards. --Create a database to store all the tables for our dataset based dashboard/chart creation create database datasetanalysis with ( TYPE = QSACCEL, ACCOUNT = acp_query_batch ); --Create a schema to store all the tables for our insights data model create schema datasetanalysis.datasetanalysismodel; --Provide the insights

Session Details Identity is a concept that is widely thrown about the MarTech space, but what does it mean, specifically in the context of Adobe Real-time Customer Data Platform? What’s the difference between Identity and Profile Service? What’s an identity namespace? How are identities linked? We’ll answer many more questions, in addition to allowing participants a sneak peek of an exciting, upcoming feature. In this lab, you will learn about: Foundational identity concepts and the role of Identity Service in the context of Real-Time CDP An upcoming feature that allows you to configure your identity graphs for accuracy Session Schedule         Thursday, Mar 28 | 11:00 AM - 12:30 PM PDT Speaker(s)          Ashwin chandra Putta, Group Product Manager, Adobe          Shota Ido, Sr. Product Manager, Adobe Session Registration URL Check Here Complete AEP Sessions & LAB Roster Check Here Q&A Use this thread to

Author: @annamalaiIntroductionMonitoring consent trends in Adobe Real-time CDP dashboard is crucial for:Consent Trends Analysis: Track consent trends over time to see shifts in customer preferences, like more opt-ins, showing changes in privacy concerns or strategy impacts.Communication Channel Optimization: Identify top and least favored communication channels to improve engagement and consent compliance.Personalization and Targeting Strategy Development: Develop targeting strategies using consented data to craft personalized marketing.Marketing Channel and Campaign Performance Evaluation: Assess marketing effectiveness by linking consent rates with campaign outcomes, revealing insights into consent strategies and execution.Monitoring consent trends is crucial for ensuring compliance, gaining strategic insights, fostering customer trust, and improving operational efficiency.Businesses can tailor insights to their unique needs using Data Distiller’s capability to author insights d

Session Details Leverage Customer Journey Analytics (CJA) data directly in Power BI, building reports and visualizations with the same metrics and dimensions that you use in Analysis Workspace. Avoid dealing with the error-prone, complicated task of recreating metrics from CJA or Adobe Analytics in your own system by connecting Power BI and letting CJA do the hard work for you. In this lab, learn how to: Connect CJA to Power BI Use CJA metrics, dimensions, and segments directly in Power BI Build visualizations and reports combining CJA data with other important data sources, like Excel Session Schedule         Thursday, Mar 28 | 11:00 AM - 12:30 PM PDT Speaker(s)         Chris Luby, Principal Scientist, Adobe         Tara Patoile, Customer Journey Analytics Product Manager, Adobe Session Registration URL Check Here Complete AEP Sessions & LAB Roster Check Here Q&A Use this thread to ask the question related to this

 Introducing new Adobe Certification Learning Center  The Adobe Digital Experience Certification Program is thrilled to announce the beta launch of our new Adobe Experience Platform Foundation course via the Certification Learning Center. This initiative aims to support individuals in understanding Adobe Experience Platform and other Adobe digital experience applications.   Free Foundation and Professional Courses Our new courses are designed to cater to different skill levels. Foundations-level courses provide introductions to Adobe applications and include product walk-throughs. Professional-level courses offer explanations of key concepts, hands-on demonstrations, and knowledge checks. Both levels help prepare you in your certification journey and broaden your skills and proficiency in these powerful tools. Look for more levels of courses as they launch in the coming months. Embark on Your Digital Experience Journey Mastering Adobe Experience

Hello Everyone We are thrilled to announce @ssj  as contributor of the month, February 2024. Samuel has post 10 replies in February with all the replies as accepted solution. His consistent engagement, insightful comments, and valuable content have not only enriched AEP community but also inspired others to actively participate and share their knowledge.    Join me in congratulating Samuel for winning the recoganition. Cheers, Nimasha Jain

Join us at Adobe Summit 2024 for the Coffee Break Q&A Live series, a unique opportunity to network with and learn from expert users, the Adobe product team, and Adobe partners in a small group, 30 minute “ask me anything”, conversation-driven format.   Discuss recent product innovations, use cases you’re working through, and helpful tips and tricks with experts and peers who can help you elevate your knowledge. See the daily schedule below - join us and learn from the best!  Location: Community Pavilion, Adobe Booth - Experience League Community Connections area  Tuesday, March 26  Time  Topic & Solution  Speaker(s)  11:00am – 11:30am  Ask Me Anything: Adobe Target  Gentry Lin, Principal Platform Specialist – Adobe  Ryan Roberts, Principal Consultant, Proof of Concept – Adobe  Vadym Ustymenko, Principal Technology Consultant – Adobe  11:45am – 12:15pm  Adobe Analytics and Adobe Experience Ma

What is CJA?Customer Journey Analytics is an application service built on Adobe Experience Platform (AEP) that lets you use the power of Analysis Workspace and combine it with various other data sources like online, brick and mortar, CRM, call center data, etc. Using the Experience Data Model (XDM), data can be uniformly represented, organized, integrated all in one place for reporting. In order to start off with this integration there are some prerequisites that you need to have.Prerequisites:CJA licenseProvisioned to AEPCurrently using Adobe AnalyticsData flow from Adobe Analytics(AA) to AEP:There are different ways to ingest data into AEP namely:Batch IngestionStreaming IngestionSourcesIn this case, we will be using the Sources method for ingestion and use Adobe Analytics as the source into AEP. The Analytics source connector streams data collected by Analytics to the Platform in real time, converting SCDS-formatted Analytics data into Experience Data Model (XDM) fiel