Adobe Experience Manager

We’re excited to announce the early access launch of our all-new Dynamic Media Video Player – a faster, smarter, and more accessible upgrade to our existing player. Reimagined from the ground up, this next-gen player is built to deliver a premium viewing experience while giving your brand the performance edge it deserves.We’re inviting select customers to join our VIP Early Access Program! What’s New?Blazing Fast PerformanceOur new lightweight player drastically reduces load times, keeping your site snappy and responsive – no matter the connection speed. We have noticed almost 20% reduction in load time and 55-65% reduction in LCP.  .                             Savings of 70% bytes served for player images and 40% for player JS Adaptive Streaming for Seamless PlaybackComes with full adaptive bitrate streaming support through which the player dynamically adjusts video quality based on the viewer’s bandwidth and device capabilities. That means smoother playback, fewer interruptions, and

What’s New in 2026.02.0The 2026.02.0 AEM release brings important enhancements across Generation, Activation, and Agentic AI capabilities. Below is a quick summary to help you understand what’s included and where to focus.AEM GenerationContent Fragment Management and Launches, OpenAPI side-port to 6.5 LTS SP2: Improved compatibility and extensibility with OpenAPI side-port support, helping teams working across Cloud Service and 6.5 LTS SP2 environments streamline integrations and content workflows.AEM ActivationQuiet Hours & Update-Free Periods – Now GA: Greater operational control with generally available support for defining quiet hours and update-free windows. This helps teams manage deployments and content activation with reduced disruption. AEM Content Advisor in Adobe Express: Content guidance capabilities are now integrated into Adobe Express, enabling smarter content refinement and optimization directly within creative workflows.AEM Agentic AIPipeline Troubleshooting | Code

Content Advisor (evolution of Asset Selector) brings AI-powered content discovery directly into your content supply chain. With AI search and context aware recommendations based on canvas content and campaign briefs, native access to channel ready Dynamic Media renditions, customers can now discover relevant assets faster, work more creatively, and reuse content — all without switching tools. What This Means for customers Design and marketing teams can now discover and leverage approved brand assets instantly without manual searching. Creatives and non-creatives alike benefit from AI recommendations that inspire new content ideas and accelerate execution.  Enterprise content supply chains become more efficient as teams remain in a single workflow from discovery to creation.  Content Advisor capabilities at a glance: AI Search for smarter asset discovery Smart suggestions based on Express canvas context Campaign briefs to discover relevant assets Native access to all your Dyna

DetailsThe features in this release focus on Experience Manager Sites, Forms, Assets, and Cloud Foundation innovations and include the following: AEM SITES: Edge Delivery Updates AEM FORMS: Interactive Communications Associate UI AEM ASSETS: AI Search (Multilingual, Semantic) CLOUD FOUNDATION: MCP Server Release Overview Video: https://video.tv.adobe.com/v/3479789/ Seed Q&APlease use this thread to ask questions related to this release.See all the Previous Releases here and the Current Release Notes here.

Many of you have been building on AEM for years - crafting sites that don’t just look great but drive measurable business outcomes. You’ve set the bar high. Now, the landscape is shifting. People are finding answers and getting work done through new, powerful tools - ChatGPT, Google AI Mode, and others. The AEM team is committed to making sure this community stays ahead of that curve. That’s why we’ve built LLM Optimizer - a new capability that gives you deep visibility into how generative AI systems (like chatbots and agents) consume and interpret your site’s content. It connects those insights to business outcomes and provides step-by-step guidance to help you capture emerging opportunities. This week, we’re starting to roll out LLM Optimizer for AEM customers on AMS and Cloud Service. You’ll start seeing real data - tracking agentic traffic and surfacing your first set of optimization opportunities. We started this journey just over 100 business days ago, and it’s only the beginning

AI is changing the way experiences are discovered, delivered, and optimized as people increasingly use AI to answer questions and even act on their behalf. As Adobe Experience Manager customers, you’re already building incredible digital experiences. Now, Adobe is helping you take them a step further. We’re excited to introduce five Adobe Experience Platform agents now surfaced directly in Experience Manager. These agents are designed to help your teams accelerate development, automate governance, and optimize content in real time — all while ensuring experiences remain human‑centered, brand‑safe, and discoverable by both people and AI systems.  Why this matters These new agents bring Adobe’s agentic web vision to life by helping you: Move faster with automated experience creation and optimization  Scale safely with built‑in governance and trustworthy guardrails  Improve discoverability for both human audiences and AI agents  Maximize impact by shifting from AI experimentation to measu

Conversational AI that drives discovery, confidence, and conversion  We’re excited to share that Adobe Brand Concierge is now generally available - a new, brand-first AI application designed to help you deliver richer, more intuitive digital experiences.  💬 What is Brand Concierge?  Brand Concierge transforms your digital properties into dynamic, conversational experiences. Powered by Adobe Experience Platform Agent Orchestrator, Brand Concierge understands intent, surfaces relevant content, and delivers on-brand responses that feel like a direct interaction with your brand.  Instead of visitors clicking through menus or search bars, they can now engage naturally with your site and other digital properties just as they do with ChatGPT, Perplexity, and other AI tools - asking questions, getting personalized guidance, and exploring content through an engaging dialogue.  🎥 Watch the overview:  💡 Why it matters for AEM custom

The AEM product team has been building something new: Adobe LLM Optimizer In the next few weeks I’m going to share actions for you folks to do, to improve your AEM sites to be more visible in LLMs. My first ask: Check that your pages main text is in the initial HTML (ok to ignore header, nav, footer). LLMs like ChatGPT and Perplexity don’t run JS when they fetch page during the reasoning phase. If the content isn’t there, you won’t get cited at the moment they try link back to your site. 🧰 Test your pages with this Chrome/Comet browser extension → https://llmo.page Questions? - let’s talk here

Smaller, Smarter, Smoother: Optimizing Video Delivery with AEM Dynamic Media Adaptive Videos From immersive product showcases to engaging brand stories, video content drives user engagement and conversion. According to a 2025 study, 95% of marketers now use video as a core part of their digital strategy, and 93% report positive ROI from video marketing. However, delivering high-quality videos across diverse devices and fluctuating network conditions remains a challenge. In a study conducted way back in 2012, Sitaraman and colleagues found that each additional second of load time beyond ~2 seconds increases the probability of the viewer abandoning the video by approximately 5.8%. While this study dates to 2012, its relevance persists, especially in 2025, where viewer expectations for instant playback are even higher. In this blog, we will experience together, with a demo, how buffering impacts user experience and how AEM Dynamic Media addresses it. To be specific, we will ingest an 84 M

AI Assistant in Adobe Experience Manager (AEM) offers a conversational interface designed to streamline finding answers to your AEM-related queries. It helps you get instant answers to your AEM product-related questions (available to all users), and automate support ticket creation (available to Support Admins). Learn More. Watch Overview  Scope and Value  AI Assistant supports AEM as a Cloud Service, including the following solutions:  Experience Hub overview page  Edge Delivery Services  Sites  Assets  Forms  Dynamic Media  Cloud Manager  It is directly embedded in AEM and accessible from AEM Experience Hub, Cloud Manager, and Author UI.  The current scope of the AI Assistant in AEM focuses on addressing product knowledge questions for AEM as a Cloud Service. This scope includes comprehensive support for key areas.  Surfaces: Available across AEM Experience Hub, Author UI, and Cloud Manager.  Capabilities: Prod

I’m part of the AEM Dynamic Media team. We collaborate with customers and partners to promote the adoption of Dynamic Media and share the best practices. Occasionally, we notice customer concerns regarding blurry or dull images delivered through Dynamic Media. Upon investigating these cases, I’ve identified three common reasons that can be effectively resolved by applying a few straightforward best practices. In this article, I’ll outline these practices and demonstrate how Dynamic Media can transform a high-resolution 26 MB TIFF file into a sharp, vibrant 35.6 KB AVIF image. Three Reasons Behind Blurry Images Ingesting low quality imagesWe’ve observed that customers often use JPEG files as input for Dynamic Media. However, since JPEG is a lossy compression format, image details are often lost early in the workflow—before the files are even ingested into Dynamic Media. As a result, these images may already exhibit issues such as banding or compression artifacts. Overlooking Image Sharp

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM SITES: Content Fragment Delivery with OpenAPI AEM Content Fragments reuse in AJO AEM 6.5 LTS - Java 21 Support AEM FORMS: Forms Experience Builder Marketo Connector - Phase 2 AEM ASSETS: Smart Tag Enhancements AEM Dynamic Media native integration with AJO B2C Content Hub Enhancements AEM Assets for Figma Turnkey Connector Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.05.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

Don't miss this CR #CX Convo! Liz Miller, VP and Principal Analyst of Constellation Research Inc., sits down with Adobe's Shelly Chiang to unpack the game-changing potential of modern Digital Asset Management (#DAM). Key Insights: 📌 DAM is no longer just a digital filing cabinet 📌 #AI is transforming how teams discover, use, and activate content 📌 Modern DAM breaks down silos across marketing, sales, HR, and global teams 📌 Intelligent search means finding the RIGHT asset in seconds, not hours Looking to turn your content into a strategic advantage? 💡 This convo is a must-watch for #marketing leaders trying to scale creativity and drive efficiency. Watch the full interview Watch Video: Here

Hi AEM Community, We’re excited to share that Interactive Communications capabilities are now available in Early Access for AEM Forms as a Cloud Service! Request Form: https://business.adobe.com/request-consultation.html?mktfrm_poi=experiencemanagerforms After a customer is enrolled, organizations need to maintain ongoing engagement—sending welcome kits, monthly statements, bills, and other personalized documents. These communications can be generated on-demand or in batch, depending on the business needs. To support this, our new Interactive Communications Editor offers an intuitive, cloud-native solution for designing and generating data-driven output. Key features in early access include: Intuitive drag-and-drop interface with master pages for pixel-perfect layout and branding Data binding to schemas and databases with dynamic content generation; new “@” shortcut for quick access to data elements Reusable fragments with full control over typography, layout, margins and style

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM SITES: Content Model Admin UI Content Fragment Launches UI and API Edge Delivery Services ​with Commerce boilerplate   AEM CLOUD FOUNDATION Support for Authenticated OpenAPIs-based APIs   AEM FORMS: FM Support for Edge Delivery based Forms Highlight Broken Rules on Rule Editor UI  Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.04.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

Over the past decade, brands have invested heavily in SEO, content strategy, and personalization to drive visibility and engagement across digital channels. But the landscape is rapidly shifting. Today, the customer journey increasingly begins not with a traditional search engine, but with an AI assistant. As generative AI platforms like ChatGPT, Claude, and Perplexity become go-to tools for information and decision-making, large language models (LLMs) are emerging as the new front door to brand discovery. These systems don’t just index content — they summarize it, interpret it, and recommend it. That means they’re shaping brand perception long before a user visits a website. Yet many brands remain unaware that their content is already being surfaced — or overlooked — by these AI tools. Bain & Company reports that 80% of consumers rely on AI-written summaries for at least 40% of their searches. And Gartner projects that by 2028, brands could see a 50% or greater decline in organic

Hi Community Members, We’re excited to share that AEM Forms now has a new SKU purpose-built for AEM Sites Cloud Service or Edge Delivery Services customers!   What’s new? This SKU provides a lightweight, scalable solution for lead generation. Key capabilities include: Agile form authoring: quickly build secure, accessible forms with drag-and-drop components and real-time editing Form reusability: reuse content, themes and templates to scale form creation and streamline updates Data validation and integration: ensure data accuracy with built-in validation and seamless integration with backend systems Omnichannel Forms: embed fast, responsive and omnichannel forms into AEM Sites to improve user experience and drive conversion   Why it matters We’ve heard from many AEM Sites customers who are building forms manually that don’t scale well. This new SKU brings enterprise-grade form capabilities to your Sites implementation within the same CMS.   We’d love to hear from you F

We are thrilled to introduce the native integration of Adobe Workfront in Adobe Experience Manager Guides—bringing together best-in-class structured content management and AI-powered work management. This powerful combination helps organizations streamline content workflows, accelerate delivery, and enhance cross-team collaboration.Unlock greater efficiency, agility, and content quality across your entire content supply chain.Read the full blog to see how this integration can transform your content operations.

We are pleased to announce the General Availability of several new enhancements to AEM Content Hub. Watch this short video for a quick overview of Content Hub.Here is a quick summary of the enhancements:Attribute-based Access Control (ABAC)Content Hub now allows you to apply rule-based restrictions to access assets. Asset permissions ensure governance and makes sure that only the relevant assets are accessible to users.Public link sharingContent Hub now supports generating shareable links to allow external users, to view asset metadata or download assets. Recipients of the shared link don’t need to be entitled for Content Hub.Dynamic Media renditions in Content HubAccess all your Dynamic Media preset renditions and smart-crops for download (for single asset or across multiple assets), directly from within the Content Hub User Interface.Download multiple assets as a ZIPContent Hub now also allows you to download the selected assets and their renditions in a ZIP file and not as separate

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM Sites: Generate Variations Universal Editor extensions for Crosswalk use-cases Sites Optimizer: New Product Launch Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.03.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

Delivering images in Next Generation Image Format is a foundational step towards accomplishing better Google Core Web Vital score for LCP (Largest Contentful Paint). Customers who adopt Dynamic Media Smart imaging across their web properties, do not get flagged in Google LHS tests recommending the usage of Next Gen Image formats. Dynamic Media automatically optimizes assets to avif/webp(next generation image formats) that result in faster image load time without compromising quality. Collectively, our customers save 13 Thousand TB of bandwidth every month by leveraging Smart Imaging.If not already, please evaluate Dynamic Media Smart imaging and let it handle the complete task of delivering next generation image formats for you.Enabling Smart Imaging is now Easier than Before!Please note that Smart Imaging is now available for all Dynamic Media customers (except for Dynamic Media Hybrid).To start using Smart Imaging, append bfc=on, or dpr=on,dprValue, or network=on, or a

  ADLS is starting the next round of beta tests for our Business User Credential Exam program, this time focusing on Experience Manager Assets. We need to have as many people as possible complete the beta exam within the beta period, so we can ensure the exam is accurate and fair. Participants can be the first to earn this new credential and get a ready-for-sharing virtual badge.   ABOUT THE EXAM  The Adobe Qualified: AEM Assets Digital Librarian exam is designed to assess a candidate’s knowledge in organizing assets, managing assets and their metadata, distributing and locating assets in the DAM repository, and using workflows to manage business processes in AEM Assets. The exam is rigorously developed and professionally administered to provide a highly respected Digital Librarian credential.   This is a business user credential: however, candidates of all skill levels are desired for the beta exam, as this will all

Survey for AEM Community: Can you help us out? We want to talk to everyone who contributes to the experience creation process, both within and outside of Adobe Experience Manager. You can help us improve our product by sharing your experience with the experience creation workflow in this 10-minute survey and inviting your colleagues to do the same.   We are particularly interested in hearing from team members involved in strategy, project creation, content creation, review, and approvals, and analysis. We know that supporting AEM users involves understanding the full workflow that takes place outside of the application-- but we need your help to talk to your colleagues. Please take this survey and/or forward it to your colleagues: https://www.feedbackprogram.adobe.com/c/r/aem-content-experiences-survey (Survey will be open through the beginning of the new year)

Details The features in this release focus on Experience Manager Assets and Site innovations and include the following: AEM Assets: Assets Interface Extensibility​ Content Hub Asset Rendition Availability​ Dynamic Media: New rendition panel​ Dynamic Media with OpenAPI advanced ​image modifiers & presets​ Dynamic Media Delivery Report​ AEM Sites: Updates to Edge Delivery Services with ​Universal Editor in AEM Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2024.11.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and Current Release Notes here.

Hope everyone is doing well and gearing up for 2025! Our September webinar (“Unveiling latest Dynamic Media innovations”) generated requests to get access to the EDS page that showcases Dynamic Media capabilities, to enable easy reuse in your respective EDS webpages. We took that feedback and sharing with all of you the same. Note – Dynamic Media capabilities showcased in the EDS page, can also be leveraged in any channel experience, across platforms. EDS site : https://aem-dynamicmedia-demo--dm--hlxsites.aem.live/travel-hospitality/wknd-trvl-homeGit repo : https://github.com/hlxsites/franklin-assets-selector/tree/aem-dynamicmedia-demo/blocksGDoc: https://drive.google.com/drive/folders/1HCCHRWp4HJIXW_cUv5cRDQ5DzzqiZsXT?usp=sharing Hope you find this useful and can help you unlock even more value with your Adobe and Dynamic Media investments. In addition, also sharing recordings from the November Dev Live session, that talk more about Dynamic Media cap