Adobe Campaign

Make no mistake – email is still a primary channel marketers rely on to engage with their customers. Research shows that 41% say it’s very critical—up nearly 30% since 2020. And consumers are just as reliant on email, where they prefer brands to communicate with them via email over other channels. Therefore, it is as important as ever to marketers for emails to make it to the inbox and drive engagement. But this can be a challenge, as 1 in 6 legitimate, permission-based marketing emails aren’t delivered (Validity, State of Email, 2023). To succeed with email marketing, email marketers must address challenges related to planning, infrastructure, and data. To support overcoming these, and other challenges, we are excited to announce the availability of deliverability offerings, Essentials, Enhanced, and Plus. These offerings are designed to give you the ultimate flexibility in choosing which package is the best for you and replace all legacy deliverability packages for Campaign

     Our Adobe Experience Cloud communities serve as the dynamic core that fosters connections, fosters engagement, and empowers our users to craft transformative digital experiences for their customers. Today, I am delighted to unveil the 2024 cohort of Community Advisors. Comprising passionate and deeply engaged individuals, these leaders exemplify a commitment to excellence and generously impart their knowledge to all. Throughout their tenure, Advisors will actively participate in community endeavours, collaborate closely with Community managers, offer invaluable product insights, and, above all, share their expertise with the broader Experience League/Marketo Community. We eagerly anticipate welcoming the second wave of the 2024 class in June/July. Congratulations to the esteemed members of the class of 2024.    

       Our Adobe Experience Cloud communities serve as the dynamic core that fosters connections, fosters engagement, and empowers our users to craft transformative digital experiences for their customers. Today, I am delighted to unveil the 2024 cohort of Community Advisors. Comprising passionate and deeply engaged individuals, these leaders exemplify a commitment to excellence and generously impart their knowledge to all. Throughout their tenure, Advisors will actively participate in community endeavours, collaborate closely with Community managers, offer invaluable product insights, and, above all, share their expertise with the broader Experience League/Marketo Community. We eagerly anticipate welcoming the second wave of the 2024 class in June/July. Congratulations to the esteemed members of the class of 2024.  

Hi Campaigners, Explore these concise blog posts by our Campaign Community Advisor, @Marcel_Szimonisz, offering effective and practical tips on improving your Campaign skills:  Use variables in query expression builder: When the time comes, you will find yourself in a situation where you would like to set up query builder condition expressions as dynamic values. We can achieve this and more with Adobe Campaign Classic. How to map enumeration with file extract: I was recently asked about the purpose of a checkbox, and believe it or not, it turned out to be the function I thought was missing in Adobe Campaign Classic – but it’s actually there.   Please feel free to reach out in case you have any questions through the below comment section. 

Release 8.6.1 and 8.6.2 Check out the details about what's new, other improvements, security enhancements and compatibility updates in this latest Campaign v8 Release here: Release 8.6.1 and 8.6.2 New features Starting this release, you have access to the new Campaign Web user interface, available through the central Adobe Experience Cloud environment. Experience Cloud is Adobe’s integrated family of digital marketing applications, products, and services. From its intuitive interface, you can quickly access your cloud applications, product features, and services.  Adobe Campaign v8 now integrates with Adobe Experience Manager as a Cloud Service, with authoring exclusively available via the Adobe Campaign Web User Interface.  You can now use your Adobe Experience Manager Assets library alongside your Experience Cloud Assets even if the Integration with the Adobe Experience Cloud package is installed on your Adobe Campaign instance.

Experience League LIVE: Leaping ahead with the new Adobe Campaign Web User Interface   Recording URL: https://experienceleague.adobe.com/docs/events/experience-league-live-recordings/episodes/exl-live-episode-02-29-24.html?lang=en  Event Details: Adobe Campaign v8 will have a brand-new look and feel. The reimagined user experience simplifies the campaign design process and is consistent with other Adobe Experience Cloud Solutions. Plan, launch and measure cross-channel strategies using the new Adobe Campaign Web User Interface. Get a preview of the new Generative AI capabilities. Join this Experience League Live session, where Adobe Campaign product experts will showcase how to plan, launch and measure cross-channel campaigns in the new user experience.  Event Schedule: Thursday, February 29th, 2024 | 8:00 AM PST Adobe Presenters: Host - Sandra Hausmann, Sr. Technical Marketing Engineer   Gaël Mouëllo, Principal Product Manager, Adobe Campaign Eric P

Each of the Experience Maker Awards finalists is a remarkable and visionary leader, and they all delivered amazing customer experiences, created measurable business growth, and set bold new standards for their organizations and industries.    Meet all the Experience Maker Awards Finalists and make your voice heard by voting for the Maverick award! The Maverick recognizes fearless pioneering of innovative customer experiences, and it’s the only award category decided by audience choice. Cast your vote by February 23rd.

Cross-channel marketers are doing things they weren't even thinking about just a few years ago. There are new channels and new ways to engage with customers. More than anything, it is about keeping up with the rate and pace of change, which means doing things efficiently.  In a continuous effort to meet changing dynamics for marketers, after releasing Managed Cloud Services v8, I am excited to introduce our latest innovation to enhance the Adobe Campaign user experience and supercharge marketers — a reimagined web user interface encompassing revolutionary updates in cross-channel experiences design.  Go beyond simple audience creation with Audience Composition.  Designed for efficiency, marketers can navigate the new workflow canvas interface effortlessly and enjoy a more intuitive advanced workspace. The visual workflow canvas allows you to create, manage, refine, and enrich audiences effortlessly. With advanced segmentation and conditional triggers,

Hi Campaign Community, We are out with the 10th edition of the Adobe Campaign Community Lens! In this edition, we are highlighting updates from mid-December 2023 to mid-February 2024, which includes all about our Adobe Summit sessions and labs, the new Campaign v8 web UI, Campaign Standard release, an update to one of our long-running community programs, some insightful tips from Adobe experts and our Community users, and a lot more!   Adobe Campaign Community Lens LATEST RELEASES🚀 Learn about all the new capabilities, upgrades, improvements, and fixes that were included in the latest release for Adobe Campaign: Adobe Campaign Standard Release: [Release Update] Release 24.1 - 2024 Winter Release   EVENTS AND OPPORTUNITIES📅 Register and participate in the upcoming Adobe Campaign learning opportunities: Join us for Live Coffee Breaks at the Adobe Summit 2024: Adobe Summit 2024 Experience League Community Q&A Coffee Break Live Series  Adobe Summ

Congratulations @parthasarathy, the Campaign Community Member of the Year 2023!  

Check out the new details that have been added about how to define the default postalAddress field for Direct Mail and why is it important to make sure that addresses are complete here in the Direct Mail Channel documentation.   Feel free to reach out through the below comment section in case you have any questions or feedback.

Summit 2024 Registration URL: https://summit.adobe.com Session: How T-Mobile Delivers Contextual Experiences at Scale Delivering contextual experiences throughout the customer journey is a challenge for most brands with fragmented and legacy systems combined with customers who can engage with a brand however and whenever they want. Discover how T-Mobile is transforming the customer journey using Adobe Real-Time CDP, Journey Optimizer, and Adobe Campaign v8 to drive innovation, transparency, and better contextualized experiences by making data actionable at scale. In this session, learn how to: Improve decisioning to optimize messaging Automate outbound campaigns and journeys for marketing efficiency and enforce brand authenticity Transform the ways of work to support customer-centricity Session Schedule Thursday, Mar 28 | 1:00 PM - 2:00 PM PDT Speaker(s) Abhijit Ghosh, Adobe Tadeu Banzato, Sr. Product Manager, T-Mobile Q&A Please use this thread to ask questions

Summit 2024 Registration URL: https://summit.adobe.com Session: Break Down Channel Silos for Omnichannel Success Creating a successful customer experience relies on seamlessly connecting with audiences across multiple touchpoints, which results in loyalty, brand advocacy, and better marketing outcomes. To get there requires shifting from disjointed and disconnected cross-channel engagement tactics to customer journey management. Hear how Key Bank is disrupting the channel mindset by breaking down channel and organizational silos to drive 1:1 customer-centric engagement strategies with their customers. In this session: Learn how to evolve disconnected cross-channel strategies and tactics into cohesive omnichannel experiences Understand what omnichannel success means and how to achieve it Learn how to unify teams and align on omnichannel strategies Session Schedule Tuesday, Mar 26 | 1:00 PM - 2:00 PM PDT Speaker(s) Lauren Backus, SVP, Business Technology, Key Bank

Summit 2024 Registration URL: https://summit.adobe.com Session: Scaling Customer Journey Capabilities for Global Digital Experiences Scaling the delivery of MarTech capabilities across an organization of any size is a difficult task because there are many aspects to consider – the technology, operating models, costs, team culture, and more. Join experts from Adobe and General Motors to hear how GM has taken an experience pattern approach to test individualized journeys in a way that lets them measure results and scale quickly.  In this session: Get a peek under the hood at what it takes to make a successful transition from an initial go-live to enablement of teams to accelerated growth Learn how to convert to experience-driven use cases within a complex ecosystem and operating model Learn how Adobe applications like Journey Optimizer and Campaign can be used to drive personalized experiences at scale Session Schedule Wednesday, Mar 27 | 4:00 PM - 5:00 PM PDT Speaker(s)

Summit 2024 Registration URL: https://summit.adobe.com Session: How Macy's Customer Journeys deliver magic in personalized experiences At a time when change is constant and the competition is a click away, delivering moments that matter and capture the attention of your customers is a high priority. Learn about Macy’s journey to create customer centricity through personalized journeys and meaningful moments and delivering magic in every interaction. In this session, learn about: Using customer insights and behavioral analysis to understand customer behavior and anticipate what to do next Capitalizing on customer signals and knowing when to engage with customers, with personalized content delivered through the most relevant touchpoint How Macy’s uses Adobe Journey Optimizer to combine inbound and outbound strategies that deliver optimal moments throughout the customer journey Session Schedule Wednesday, Mar 27 | 8:00 AM - 9:00 AM PDT Speaker(s) Bruce Swann, Principal Produc

Summit 2024 Registration URL: https://summit.adobe.com Session: Unleash Creativity and Unlock Productivity with GenAI for Customer Journeys Harness GenAI to engage with your customers in a more personalized, efficient, and consistent manner. Whether it's tailoring product suggestions, crafting individualized email content and design, or freeing up time by automating routine tasks, GenAI will ultimately enhance  customer satisfaction and loyalty.  Learn about: Creating journeys with use-case playbooks organized by objective, industry, and persona Producing multichannel content using natural language and Adobe Firefly Automating on-brand copy within the message designer and getting recommendations to drive the best outcomes Session Schedule Wednesday, Mar 27 | 8:00 AM - 9:00 AM PDT Speaker(s)  Frédéric Mary, Principal Product Manager, Adobe Arthur Lacroix, Sr. Product Marketing Manager, Adobe Q&A Please use this thread to ask questions rela

Summit 2024 Registration URL: https://summit.adobe.com Session: From Like to Love: Unveiling Adobe Campaign's New User Interface and Innovative Features From a reimagined web UI to cutting-edge Adobe Sensei GenAI tools, Adobe Campaign includes a host of new capabilities. Hear from Adobe experts about the exciting new Adobe Campaign innovations and how they can impact your business. See a live demonstration of our innovative, state-of-the-art web user interface that enhances workflows, boosts productivity, and empowers creativity. In this session: Learn about integrations and new native capabilities with Adobe Experience Platform and Adobe Journey Optimizer Discover how the convergence with Journey Optimizer enhances solutions and paves the way for unprecedented opportunities See the generative AI assistant that can transform the way you interact with technology Session Schedule Tuesday, Mar 26 | 4:00 PM - 5:00 PM PDT Speaker(s) Gael Mouello, Sr. Product Manager,

Summit 2024 Registration URL: https://summit.adobe.com Session: From Like to Love: How Verizon Nurtures Customer Relationships for Life For Verizon, lasting relationships are built on personalized experiences at scale — and what sets them apart in a crowded market is that they do it continuously and exceptionally well for their millions of customers. Join Verizon Consumer Group leaders and Adobe’s head of Digital Strategy for Media, Entertainment, and Communications as they discuss how Verizon leverages Adobe capabilities to achieve a world-class experience across the customer lifecycle. In this session: How Verizon constructs personalized customer journeys with Adobe Experience Platform, Adobe Campaign, and Adobe Journey Optimizer Where and when to look for signals for upsells, cross-sells, and churn with Adobe Analytics and Customer Journey Analytics How GenAI and Adobe Experience Manager help Verizon deliver value Session Schedule Tuesday, Mar 26 | 4:00 PM - 5:00 PM PDT

Summit 2024 Registration: https://summit.adobe.com Hands-on Lab: Create Personalized Cross-Channel Campaigns with the New Adobe Campaign UI Big changes are coming to Adobe Campaign. The entirely updated UI and new GenAI capabilities make it easier to deliver seamless and consistent customer experience across channels. If you’re an Adobe Campaign Standard and Adobe Campaign v7 or v8 power user, get hands on with the future of Adobe Campaign and how the new UI will reinvigorate the workflows of the past.  In this hands-on lab, learn how to:  Launch email campaigns from building the audience and content design to a successful delivery Master the art of personalized cross-channel experiences and audience composition  Use GenAI to design email with appealing visual and engaging content in minutes Session Schedule Wednesday, Mar 27 | 8:00 AM - 9:30 AM PDT Speaker(s) Gael Mouello, Sr. Product Manager, Adobe Eric Perrin, Director of Enginee

Hello Adobe Campaign Community!Welcome to 'Tuesday Tech Bytes' series, a weekly discussion on exploring a wide range of valuable topics such as best practices, integrations, success stories and hidden gems. Tune in every Tuesday for a new discussion! Theme 1 - ACC Tips & TricksTheme 2 - ACC Best PracticesTheme 3 - ACC IntegrationsTheme 4 - ACC Golden Nuggets.We are absolutely thrilled to embark on this journey of learning and growth with all of you and We warmly invite you to engage with our posts by liking, commenting, and sharing! Quick Links: Keep interim results and Log SQL Journal Variables Best Practices: Workflow Best Practices: Schema Adobe Target Integration Snowflake Integration Cardinality Exploring 'Query' Thanks @jagpreet_singh_  for this initiative!Feel free to visit other communities where SME's will be posting useful bytes in their respective tool! Tuesday Tech Byte Links: Adobe Campaign Author: @parthasarathy  Marketo Engage Author:&nbs

Dear Campaign Community Members,   Happy new year to all!   We're thrilled to announce that starting this year, we are revising our Contributor of the Month program to ‘New Contributor of the Month’ program! With this change, we want to celebrate and encourage the fresh perspectives and enthusiasm of our newest members.   Starting next month, we would be spotlighting our new members each month who have shown outstanding contribution the previous month with their answers and comments to help their fellow Community members.   How Can You Help? Welcome new members warmly and encourage them to share their thoughts. Nominate someone you think deserves this recognition by reaching out to me via Community Direct Message. Continue to be the fantastic, supportive community you've always been!   We believe this initiative will not only give a platform to new voices but also inspire a continual cycle of learning and sharing within our community. Let's all rally to suppo

Adobe Campaign Standard Customer Webinar: Product Update & Overview   Recording Link: https://video.tv.adobe.com/v/3427133    Related Event: Community Q&A Coffee Break   About the Session: We are excited to invite you to the upcoming customer webinar, where we will provide an update on the innovation strategy for Adobe Campaign and details about a transition path from Adobe Campaign Standard to the latest version, Adobe Campaign v8 Managed Cloud Services. This webinar will provide you with insights and an understanding of how to future-proof your investment in Adobe Campaign, a deep dive into the transition process to ensure a smooth transition and unlock new and innovative use cases in the future.During this live webinar, you will have the opportunity to engage with product experts and learn about: Updates on the innovation strategy for Adobe Campaign. The new user experience for Adobe Campaign. Transition strategy, tooling & automation, methodolo

Greetings Campaign Community!  We are thrilled to introduce ~ The Adobe Campaign Community Mentorship Program 2023 ~ aimed at providing an immersive Community driven learning experience to Campaign users and thereby achieving valuable Adobe Certifications. This program brings our Campaign Community experts – Mentors – together with our newer aspiring product learners – Aspirants – to foster knowledge-sharing, guidance, and mutually beneficial opportunities for professional growth, enabling our new Campaign users to eventually become experts.      📆 Program Timeline: The Mentorship Program is officially commencing on Monday, August 28th and will run for 10 weeks. During this period, participants will have the opportunity to engage in enriching mentorship relationships, gain valuable insights, and work towards obtaining certifications in their desired fields.   August 28th, 2023: Program Announcement / Applications Open   September 10

Campaign Community Advisor @Marcel_Szimonisz has shared a brilliant tip in his blog post about developing web application in debug mode to avoid errors. Check out here: Enable web application debug mode   Abstract: When developing a web application in Adobe Campaign Classic, it is a good practice to use debug mode to catch any errors that may occur in the development phase.If debug mode is not enabled, you may experience generic error messages intended for visitors to your web application.   Please feel free to reach out in case you have any questions through the below comment section.

Learn to pass custom variables to delivery template in Adobe Campaign through this blog post by Campaign Community Advisor @Marcel_Szimonisz about: Pass custom variables to delivery template   Abstract: In your delivery, you can use different types of data that can be utilized for personalized content for your customers.To add a custom variable directly to the delivery from the workflow, you will need to create delivery variable placeholders in your delivery template set values to variables within the initialization script of the delivery activity   Please feel free to reach out in case you have any questions through the below comment section.