Adobe Campaign

Hey everyone! Exciting news!  We’re thrilled to announce that Community Advisors will be joining us at the Experience League Community Lounge for the Welcome Reception (on Tuesday, March 21 from 5:30 p.m. to 7:30 p.m.) and Community Mixer (Wednesday, March 22 from 4:00 p.m. to 5:30 p.m.).  The Experience League Community Lounge is a hub for connecting with peers, sharing knowledge and sparking inspiration.  This is a great opportunity to connect with the industry experts and learn from their experiences. Don’t miss out! Come visit the lounge and engage with our amazing Community Advisors.   See you there! 

Hey everyone! Exciting news!  We’re thrilled to announce that Community Advisors will be joining us at the Experience League Community Lounge for the Welcome Reception (on Tuesday, March 21 from 5:30 p.m. to 7:30 p.m.) and Community Mixer (Wednesday, March 22 from 4:00 p.m. to 5:30 p.m.).  The Experience League Community Lounge is a hub for connecting with peers, sharing knowledge and sparking inspiration.  This is a great opportunity to connect with the industry experts and learn from their experiences. Don’t miss out! Come visit the lounge and engage with our amazing Community Advisors.   See you there! 

                          Our Adobe Experience cloud communities are the heartbeat that connects, engages, and empowers our users to create game-changing digital experiences for their customers. Today, I'm thrilled to announce the Community Advisors, class of 2023. The new class of Advisors are passionate and super-engaged individuals who lead by example, and generously share their expertise with everyone. During their tenure, Advisors will participate in community initiatives, collaborate with Community managers, provide product feedback, and most importantly, share their expertise with the Experience League/ Marketo/ Workfront Community. We will onboard the second batch for the 2023 class in June/July.   Congratulations to the class of 2023 🎉🎉

      Greetings Adobe Campaign Community! Adobe Campaign Community Q&A Coffee Breaks: A program designed to keep you connected to some of the very best resources out there: namely, the great minds behind Adobe Campaign! Connect with our experts to discover a broader perspective around solutions to your questions ~ and since the conversation is via chat over an Adobe Campaign Community Discussion thread, your questions and their solutions will stick around in the Community to help others with their similar questions, and vice versa 🙌 This list will be updated over time, so be sure to bookmark it and check back to review the latest Adobe Campaign Community Q&A Coffee Break Discussion Threads (newest to oldest) 😊  ☕ [Adobe Campaign Community Q&A Coffee Break] February 9th, 9.30am IST: Ayush Gupta, Sr Product Manager & Bruce Swann, Principal Product Marketing Manager☕   ☕ [Ado

HiI realised that all click activity of a button on my emails are not tracked in outlook.   I am using the this to generate a button https://buttons.cmIs there away to track a link that sits in a VML? Is there any parameters that I need to attach to the URL to be able to track it?

Recording URL: Scaling Automation with Adobe Campaign Through Co-Innovation Session: Scaling Automation with Adobe Campaign Through Co-Innovation Hilton Grand Vacations (HGV) is the preeminent vacation-ownership company in the world with over 700,000 owners. As travel preferences are continuously being redefined, HGV is partnering with Bounteous and Adobe to best harness available audience data to improve marketing operations, personalized offers, and targeting capabilities. In this session, learn about: Setting the foundation Adobe Campaign Classic and Managed Cloud Services capabilities through a business-led product team Aligning new capability development with scaling marketing operations How partnering with Bounteous is driving the evolution of HGV's email marketing strategy Speaker(s) Bruce Swann, Principal Product Marketing Manager , Adobe Kian Conley, Sr. VP Consumer Strategy, Hilton Grand Vacations Jordan Keddington, VP, Digital Strategy, Bou

Hi everyone,  Are you looking to upskill your marketing skills to the next level? If yes, then there's no better time to grow your skills than now! Subscribe here to learn from some of the best minds in the industry, and get valuable resources delivered to your inbox every week: Sign Up: Free Adobe Campaign Classic v7 Learning for Marketers Master key Adobe Campaign v7 concepts and capabilities with our freshly launched email series for Marketers. We have designed this 8-week email series to offer helpful resources and actionable best practices from customers, partners, and Adobe experts. The weekly emails cover topics such as: Tips, tricks, and advice geared toward marketers Key capabilities and a brand-new glossary of terms Designing and orchestrating campaigns Managing recipient data   Please feel free to reach out in the below comment section if you are facing any issue subscribing to this series, or if you have any questions and feedback r

Extraordinary experiences are what the 2023 Adobe Experience Maker Awards are all about. It's not too late to apply to be recognized in one or more of our 15 award categories during the submission period now ending March 31 at 11:59 pm PT. In May, we’ll announce the finalists and winners will be revealed in June, when we come together in New York City for a night of celebration at the Adobe Experience Maker Awards gala. Apply now and get ready to claim your fame.

Extraordinary experiences are what the 2023 Adobe Experience Maker Awards are all about. It's not too late to apply to be recognized in one or more of our 15 award categories during the submission period now ending March 31 at 11:59pm PT. In May, we’ll announce the finalists and winners will be revealed in June, when we come together in New York City for a night of celebration at the Adobe Experience Maker Awards gala. Apply now and get ready to claim your fame.

Register here for the Adobe Campaign Community Q&A Coffee Break!   Join us for our next Adobe Campaign Community Q&A Coffee Break, on Thursday, February 9th, 2023 @ 9am PT   We will be joined by Bruce Swann aka @btswann, Principal Product Marketing Manager and Chakravarthy Kalva aka @chakravarthyk, Senior Product Manager who will be signed in here to chat directly with you to take your queries pertaining to: Adobe Campaign Standard – Roadmap and Future Strategy   REQUIREMENTS TO PARTICIPATE  Must be signed in to the Community during the 1-hour period  Post a Question about Adobe Campaign Coffee Break topic on this thread Think of this as the Adobe Campaign Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game   INSTRUCTIONS Click the blue “Reply” button at the bottom right corner of this post Begin typing your Question by tagging @btswann and/

On-demand Recording Link: https://adobe.ly/3jI2vtG  About the Session: Adobe Campaign customer, Jim Kosmides of T. Rowe Price, will share best practices for managing, monitoring, and administering a highly integrated Adobe Campaign platform, and best practices every Adobe Campaign practitioner needs to get right.   In this session, you will learn:  How T. Rowe Price administers Adobe Campaign to support batch, real-time messaging, Adobe suite and 3rd Party integrations. Best practices to ensure high availability, performance, scale, recovery, upgrades, and monitoring for Adobe Campaign. The Adobe Campaign support and monitoring best practices and lessons learned.  Session Schedule:  Wednesday, February 8th, 2023 | 8:00 AM PT or 11:00 AM ET   Please feel free to reach out if you have any queries and/or feedback regarding the webinar through the below comment section.

Register here for the Adobe Campaign Community Q&A Coffee Break!   Join us for our next Adobe Campaign Community Q&A Coffee Break, on Thursday, February 9th, 2023 @ 9.30am IST   We will be joined by Ayush Gupta aka @ayushgupta, Senior Product Manager and Bruce Swann aka @btswann, Principal Product Marketing Manager who will be signed in here to chat directly with you to take your queries pertaining to: Adobe Campaign Standard – Roadmap and Future Strategy   REQUIREMENTS TO PARTICIPATE  Must be signed in to the Community during the 1-hour period  Post a Question about Adobe Campaign Coffee Break topic on this thread Think of this as the Adobe Campaign Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game   INSTRUCTIONS Click the blue “Reply” button at the bottom right corner of this post Begin typing your Question by tagging @btswann and/or @ay

Recording URL: The Perfect Hand: Reimagined Adobe Campaign User Experience Session: The Perfect Hand: Reimagined Adobe Campaign User Experience Consumers expect to engage with a brand that feels like a real-life conversation, fully tailored to their individual preferences, needs, and the context they're in, which can seem like long odds for the marketer. Stack the deck with Adobe Campaign, which will soon have a fully reimagined user experience that simplifies the campaign design process and connects with Adobe Experience Cloud applications to drive optimal customer engagement. In this session, learn about: How the updated UX will accelerate your time to value and maximize cross-channel campaign results Unifying the practitioner experience with Adobe Campaign and Adobe Experience Cloud applications New capabilities available in Adobe Campaign v8 and the timing of availability Speaker(s) Eric Perrin, Director of Engineering, Adobe Gael Mouello, Product Manager,

Recording URL: Orchestrating Customer Engagement with Adobe Campaign Session: Orchestrating Customer Engagement with Adobe Campaign Personalizing the customer journey is an essential component for competing in the age of omnichannel. United Overseas Bank, the third-largest bank in Singapore, uses Adobe Experience Cloud solutions, including Adobe Campaign, to support omnichannel engagement strategies. In this session, learn about: Integrating Adobe Campaign with other Experience Cloud solutions, like Adobe Target, Adobe Analytics, and Adobe Experience Manager Strategies for retargeting and personalization across channels Tactics for engaging with a new generation of consumers Speaker(s) Sharon Wan Sim Tan, Head of Customer Franchise, United Overseas Bank Bruce Swann, Principal Product Marketing Manager Product(s) Adobe Campaign, Adobe Analytics, Adobe Experience Manager, Adobe Target Recording URL:  Orchestrating Customer Engagement with Adobe Campaign Q&A

Recording URL: Keeping Up with Your Customer’s Journey Session: Keeping Up with Your Customer’s Journey Your customers are on the move, so your cross-channel campaigns should be as well. Learn how Loyalty One shifted from one-off campaigns to customer journey management, and how they use Adobe Campaign to drive meaningful engagement and create better outcomes for marketing. In this session, learn:​​​​​​​​​​​​​ How to use data and analytics to drive personalized engagement How to manage customer journeys that incorporate batch and real-time tactics How Adobe Journey Optimizer complements Adobe Campaign for real-time and batch customer engagement strategies Speaker(s) Bridgette Darling, Sr. Product Marketing Manager, Adobe Adam Wilson, Associate Director, Marketing Operations, LoyaltyOne Product(s) Adobe Campaign, Adobe Journey Optimizer Recording Keeping Up with Your Customer’s Journey Q&A Please use this thread to ask questions related to this sessio

Recording URL: Eight Essentials for a Customer Journey Management Practice Session: Eight Essentials for a Customer Journey Management Practice A decade into the Digital Transformation movement that defined the 2010s, most brands have struggled to check the box on transforming how they engage with customers throughout the customer journey. Often, it isn't the technology but a gap in a cohesive readiness and adoption strategy that impedes both business and technology needs. In this session, learn 8 steps that can help transform how journeys are managed, including: How solutions like Adobe Campaign and Adobe Journey Optimizer can drive digital transformation Addressing challenges related to achieving digital transformation at scale Eight steps to setting up your marketing team to drive adoption and faster time to value of marketing investments Speaker(s) Laura Hammdorff, Principal, Customer Success David Loyd, Principal Enterprise Architect, Adobe Product(s) Adobe Campai

Recording URL: Data-Driven Campaigns for New Markets with Adobe Campaign Session: Data-Driven Campaigns for New Markets with Adobe Campaign Cross-channel marketers today need to engage with customers at new touchpoints in the customer journey and rapidly plan, launch, and measure campaign success. OnStar, a subsidiary of GM, built a data-driven, multichannel marketing solution on Adobe Campaign for four new markets, leveraging account, subscription, vehicle, telecommunication, and service usage data, that helps them keep up with their customers and rapid pace of marketing. Hear how you can organize your cross-channel marketing team for success. In this session, learn about:  Data sources used to drive targeting and personalization Evolving marketing touchpoints based on customer engagement and preferences Best practices in email deliverability and brand reputation Speaker(s) Bridgette Darling, Sr. Product Marketing Manager, Adobe Product(s) Adobe Campaign

Recording URL: A Prescription for a Healthy Adobe Campaign Instance Session: A Prescription for a Healthy Adobe Campaign Instance Marketers need confidence that their cross-channel platform is in the best operational condition to help them engage with customers effectively & efficiently, across channels. In this session we guide you through a technology health check, share workflow & delivery best practices, and critical actions to take on your Adobe Campaign platform to ensure it's in its best operating condition. Learn about:  Monitoring campaigns, workflows, and queries Optimizing database table and list maintenance Adobe Campaign performance tuning and workflow and delivery best practices  Speaker(s) Tony Arbelaez, Sr. Tech Consultant, Adobe Bruce Swann, Principal Product Marketing Manager Product(s) Adobe Campaign Recording URL:  A Prescription for a Healthy Adobe Campaign Instance Q&A Please use this thread to ask questions related

Recording URL: Amplifying Real-Time Journeys & Outbound Marketing Campaigns Session: Amplifying Real-Time Journeys & Outbound Marketing Campaigns As consumers spend more of their time with digital media, brands need to be prepared to connect at every opportunity, balanced with driving engagement in traditional channels, like email and SMS. Adobe Campaign and Adobe Journey Optimizer help brands optimize customer engagement across the entire customer journey, whether it be with audience-based outbound campaigns or inbound interactions in real time. In this session, you will learn: Use cases supported by Adobe Campaign and Adobe Journey Optimizer Strengths of each solution and how they complement each other Real-world examples of Adobe Campaign and Adobe Journey Optimizer working together Speaker(s) Brett Willis, Managing Director, Accenture Bruce Swann, Principal Product Marketing Manager Product(s) Adobe Campaign, Adobe Journey Optimizer Recording:&nbs

Summit 2023 Registration: https://summit.adobe.com/na/ Hands-on Lab: Data-driven Strategies with Adobe Campaign v8 Marketers and IT need to be agile and scale personalization strategies as they orchestrate customer experiences across channels. Get hands-on experience with Adobe Campaign to leverage big data to personalize your campaigns and maximize your results.  Highlights:  Explore big data in real-time and create audiences at scale  Understand Adobe Campaign architecture and performance with big data  Plan, launch, and measure cross-channel campaigns that incorporate personalized email and SMS messages  Session Schedule Tuesday, Mar 21 | 4:30 PM - 6:00 PM PDT Speaker(s) Thomas Jordy, Product Manager, Adobe Arthur Lacroix, Sr. Product Marketing Manager, Adobe Product(s) Adobe Campaign Full Schedule Check Here Q&A Please use this thread to ask questions related to this lab.

Hi Everyone,  In our effort to reward the monthly top two users with a gift card for their participation on the Adobe Campaign Standard and the Adobe Campaign Classic v7 and Campaign v8 Community forums, we present to you the two top users in the Community for the month of January 2023 - @ParthaSarathy and @Manoj_Kumar_   Congratulations and a big thanks to both of you for being dedicated and helpful community members of the Adobe Campaign Communities. Become a top user and win every month simply by answering questions and being helpful to other members on this community. Perhaps, YOU could be a winner next month!

Hi Everyone,  In our effort to reward the monthly top two users with a gift card for their participation on the Adobe Campaign Standard and the Adobe Campaign Classic v7 and Campaign v8 Community forums, we present to you the two top users in the Community for the month of January 2023 - @parthasarathy and @_manoj_kumar_   Congratulations and a big thanks to both of you for being dedicated and helpful community members of the Adobe Campaign Communities. Become a top user and win every month simply by answering questions and being helpful to other members on this community. Perhaps, YOU could be a winner next month!

Hello from Adobe Certification!  Adobe Campaign Classic certification renewals just became more convenient than ever. Say goodbye to scheduling your proctored exam. With this new renewal format, you can renew your Adobe Campaign Classic Expert or Master level certification via on-demand renewal exams at no cost. Visit Adobe Campaign Classic Renewal Guide to learn more and renew your Campaign certification today! If you have any questions, please refer to these FAQs, or contact certif@adobe.com.  Thanks, Adobe Certification Team