Adobe Audience Manager

We've mapped AAM to Twitter (Twitter tailored audiences), and for all audiences we map to this destination, we are always seeing a 100% match rate.  Of course this isnt the case, and when we validate w/in Twitter Ads there match rates more in line with what we'd expect (50-70%). Is anyone else seeing these issues?  Discovery on root cause?  Thanks!  Marc  

Hi all, Is it possible to import a list of UPN instead of email to create an audience? We have Corporate emails used as UPN but in some countries employees have branded emails so when I'm trying to import a list of emails, lots of them are not recognized as emails are differents from UPN... Thanks! 

Use this thread to ask any questions related to the Experience League LIVE session titled "How do I handle all these audiences?" Experts are monitoring this thread to ensure your questions are answered. In addition, we are posting questions here that we didn't have time to answer live in the session. Thanks and we hope to hear from you!

Hi, When should one use h_referer == and when we should use h_referer contains?  Any help is appreciated.Thanks

When someone logs in to our website we collect their CRM ID via Adobe Data Collection. In ADC there's a rule set up as follows:Extension: Experience Cloud ID ServiceAction Type: Set Customer IDsThen there's an Integration Code populated. In AAM there's a Cross-device Data Source that's been set up with the Integration Code matching the same Integration Code in ADC and therefore these IDs are being collected into AAM. This setup works fine. Questions:1. As mentioned, there's a cross-device data source in AAM with the integration code that matches the ADC setup. There is another data source set up but it's a Cookie data source (ID Type: Cookie). This cookie DS does not have an integration code, the integration code is blank. Does this setup make sense? In Data Source Settings, Select an ID is set to Customer ID - ID Based on customer format. I attached screenshots of the cookie DS. 2. We would like to collect two more identifiers - 1) a hashed email and 2) a subscribe

Hi,Can we pixel a creative in Twitter with an demdex pixel to collect audience and retarget them?Thanks

Hi Team, I pushed an audience from AAM to twitter, however, twitter is coming out as 'audience size too small' even though the segment has about 6 million population and 100% match rate.  Thanks

Hi team,Can anyone send me a base URL example for twitter destination? Thanks

Hi Team, Does anyone know if we can setup a destination via Audience Manager to Pinterest? Thanks

As per my understanding, we need to have the trait key name and value in place in AAM even though if we use regex to consider “ALL” (i.e.: .*) . Highlighted below. Assume that, we have sent only 3 different dealcode trait key value to AAM but wanted to exclude those 3 key value but need to include rest of the new upcoming key value. Scenario:We would like to consider all users falls under dealcode by using regex .* and at the same time exclude the users with the specific value(“yaa|abc|tst”) 

Hi guys, Hope you are all ok 🙂 Not sure if this is the right group to ask this, but if I buy an Adobe Creative Cloud company license, how many people within the company can use this? It´s a license per person or per team (of an amount of people, of course)? Super thanks, Ana Sofia 

Are there AAM users out there who are using AAM 3rd Party data sources successfully? If so, can you give me an example of how you are using them?

Does anyone have any suggestions for getting Segments out of the Adobe Audience Manager API?I'm currently getting a 404 error when trying to get our segments from the AAM API. Does anyone have any tips for getting a successful response from https://aam.adobe.io/v1/segments/?  It returns a 404 for me when I try the call in Swagger as well... https://bank.demdex.com/portal/swagger/index.html#/Segments%20API/get_segments_ I can get Traits, DataSources, Destinations, SegmentFolders, and even LargestSegments just fine but segments doesn't seem to be working for me for some reason.

I am creating a Model>Predictive Audience. My Model Inputs are two segments which are using a cross-device data source (set up with a CRM ID). Those two segments in turn are built using a trait, only one trait for each segment, that are onboarded and also uses the same cross-device data source. What data source should I use for the Predictive Audience? To make sure it's clear here's the setup again.Trait 1 is built with onboarded data. Data source is cross-device.Segment 1 is built using Trait 1; in segment rules Trait 1 was added in and nothing else. Segment 1 uses the same cross-device data source as used in Trait 1.Trait 2 and Segment 2 is also built the same way as Trait/Segment 1.Predictive Audience uses Segment 1 and 2.What is the proper data source to use for this PA? We have another cookie data source. Should the PA use the cookie or cross-device data source? 

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My company is adding a lot of new people into our system. These people will not have marketing ID's until a few days after I want to send an email out to them. Was curious how I would approach this as I usually always have the marketing ID's. Is there a way to do this without? 

In our instance we have enabled server side forwarding from Analytics to AAM but there are lot of signals which we are not planning to use to create traits, so is there a way we can delete them to limit our activity usage?

Hi,We are trying to disable the Server side forwarding for particular analytics report suite. As per Adobe documentation, we have disabled automatically  automatic share option from adobe launch and also disabled the Report suite Server side option. Concern is , I am still seeing the Demdex http request happening in site. Please suggest if there is any update I need to do.

Hi, Has anyone enabled AOR for DCM?  What is the amount of work that is needed to get the data ingested in AAM?  Any help on this is much appreciated. Thanks

Following the ruling yesterday that TCF signals are not GDPR compliant (https://techcrunch.com/2022/02/02/iab-tcf-gdpr-breaches/), does anyone have any thoughts on what the impacts on AAM might be? We are wondering if other AAM clients are using TCF consent to load AAM / ID service to their pages, which then syncs the AAM UUID with DSPs / 3P data providers? If so, can we expect the DSPs to need to delete their match tables (or portions of them), leading to reduced match rates? Are there any other possible impacts that we haven't thought of?

Trying to send audiences from AAM to my Microsoft Ads/Bing account. Destination has been created and audiences have been distributed, but not seeing them in my Bing account. Wondering what step I am missing or I should look into.  We used the Segment ID for the audiences.Do I need to manually create the audiences in Bing as well? Any help would be appreciated.

Hi,I am seeing value under 'audience id' in adobe analytics, however, 'audience name' dimension doesn't show the name of the segment.  Do you happen to know why? Thanks

If you are working with Adobe Audience Manager, you have come across this challenge: you want to target your visitors instantly, as soon as they visit your website/app. This is achievable when you make users qualify based upon their real time activity on the site/app. But, if you have offline data available to be onboarded, then AAM system takes some time to process data (onboarded traits method). The way AAM processes on-boarded data is as follows:You upload your CRM data to AAM, either to an SFTP location or an S3 bucket.Every 12h, AAM reads all on-boarded data and processes it, converting the signals into traits.The traits are stored in the core servers.A visitor logs in for the first time.Since the communication between the browser and AAM is done through the edge servers, these servers have at this moment in time no on-boarded information for that visitor.The edge servers where this visitor activity has happened, request the on-boarded traits to the core servers.In a batch process

Hi, Can I share a segment with "All Cross Device" profile merge rule to a DSP(server to server) Destination?My Usecase is -- I have data in my datalake, which I have to push them to DSP destination from AAM. Is this possible? ThanksAvinash 

I'm using BAAAM to create segments. However, I see no option to specify the Profile Merge Rule. Is there no way for PMR to be specified? If there is no way, is there another alternate way to change multiple segments' profile merge rule in bulk? I would change multiple segments to one specific PMR not multiple segments to different PMR.Also a minor annoyance, same question about the segment and trait description, is there no way in BAAAM to enter descriptions? This is not critical, more of a house-keeping item, I try to add descriptions for traits and segments.