Adobe Analytics

I'm looking for an Adobe Analytics Campaign URL builder (similar to the Google Analytics campaign builders) that will enable me to build my customer’s campaign URL forms easily (preferably from a template), will allow me to design it without any code for their brand, control naming conventions, store my Adobe links built, and help me with insights. I’m inheriting a mess from Adobe analytics and am starting from scratch with either evars or a typical cid url that also follows UTM parameter structures.I came across a public Adobe UTM Builder and have also signed up for a free trial after duplicating the template. I also tried Terminus, Uplifter, Clara vine, and UTM Smart Manager. I’m in the process of building my customer’s governance deployment in each of these platforms but so far I’m liking UTM Smart Manager best for value and pricing. Any other recommendations out there? This is for one of my best Fortune 500 customers and org-wide adoption across the globe is critical (ie no ugly fo

Is there any way or place I could find the account manager assigned to my organization?  

I'm troubleshooting a Marketing Channels issue in Adobe Analytics.My Paid Search rule is:IF ANY Query String Parameter utm_medium contains cpc Query String Parameter utm_source contains google or bing THEN Paid SearchMy Referral rule is:IF ALL Referring Domain is not empty Tracking Code does not contain cpc or paid social THEN ReferralI'm finding hundreds of First Time Visits classified as Referral where: Referrer = google.com Campaign UTM Medium = cpc Campaign UTM Source = google All of our paid search traffic comes from Google/Bing and uses valid UTM parameters (utm_source=google, utm_medium=cpc).When I break down these Referral visits, most are associated with Google CPC campaigns and paid search landing pages.Given the Paid Search rule above, I would expect these visits to be classified as Paid Search, not Referral.Has anyone seen Google CPC first-time visits fall into Referral despite matching Paid Search criteria?

Hi has anyone been sucessful in setting up AA MCP in Copilot? I tried following the OAuth setup but do not see any similarities. Connect using OAuth I’ve got Copilot Studio accessI’ve added myself to the MCP product profile that has the right permissions setup I’ve created an Adone IO projectAny guidance would be appreciated. Thanks,Lee

Is it best practice to use an attribution as a time decay between dimension (page view) and metric (call)?  

Join us for the next session in our Adobe Analytics Certification Masterclass series focused exclusively on the Adobe Analytics Business Practitioner Expert (AD0-E208) certification.This hands-on workshop, guided by seasoned Adobe Analytics Champions, offers you the chance to get insider insights on the latest exam structure, key topic areas, real-world use cases, and expert tips to help you prepare efficiently and effectively for certification.Whether you’re just beginning your certification journey or looking to renew your credentials, this masterclass will equip you with the knowledge and confidence you need to succeed. Don't miss this opportunity to enhance your skills and connect with fellow professionals.💡 Bonus: We’re giving away Five FREE Adobe Certification Vouchers to lucky participants!💡💡Double Bonus: All active participants receive exclusive 33% discount on their next certification.📅 Date & Time:Thursday 18 June, 2026 11:00 AM GMT/3:30PM IST🏢 Key Takeaways: Underst

Body:Hi everyone, We’re in the middle of migrating our mobile apps from Tealium to Adobe’s mobile SDKs, and we’ve run into a challenge with Org IDs that I’m hoping to get some guidance on.Current SetupWe currently have two different Adobe Org IDs in use: Adobe Analytics v5 SDK (Legacy) Data flows directly into Adobe Analytics Uses Org ID #1 AEP Mobile SDK (New) Data flows into Adobe Experience Platform Uses Org ID #2 The ProblemDuring the migration, we need both data streams to continue: Data must still flow into Adobe Analytics (Org ID #1) Data must also flow into AEP (Org ID #2) However, since the AEP Mobile SDK is tied to a single Org ID, we’re unsure how to architect the migration so that both systems receive the same events.Questions Is it possible to send events to AEP using MobileCore.trackAction / sendEvent, and then use Event Forwarding to route those events into Adobe Analytics (Org ID #1)? Is this the recommended approach for customers who need to sup

Is there a way for  Adobe Analytics segment to be published in AEP? If yes, how to achieve that? Any documentation to guide?

Hi there!I have a feeling some update happened to report builder in May?Today I tried to perform one of my monthly operations, and noticed that Report Builder wiped out Excel tables instance. Long story short: I pull the data with Report Builder and do some Power Query processing on the next stage. For Power Query to work the easiest way is to refer to table instance, named ranges. Today after the update Power Query broke and I noticed flat data instead of table instance is there. I tried to find corresponding feature in documentation or in setup and failed. Wondering if I can here get some feedback from Dev team why? Anyone except of me is affected by that? For the reference. Before Now 

I am using Adobe Analytics Reporting API, where I have a custom dimension 'Page Name' and 'UserID'. 'Page views' and 'Unique Visitor' are the metrics that we want. Using the API we want a breakdown of every Page Name with the User ID - page views and unique visitors metrics. However, we are unable to get the desired response. Could someone help on this? Thanks.

Hello, I’m a relatively new user and am trying to understand Marketing Channel Classification. For example, I have a table where I am pulling in Marketing Channels broken down by Marketing Channel Detail and Page Query String for Marketing Channel Instances.Looking for help understanding why campaign 710421 with the same Page Query String is being classified under Paid Social and Other Campaign. Our marketing channel is set to expire in 90 days, Paid Social and Other Campaign are set to Override the Last Touch Channel.Does the table below point to an issue in our Marketing Channel Processing rules?Appreciate any advice in understanding the table below. Marketing Channel Processing rules for Paid Social and Other Campaign: 

I have done a Adobe Analytics tracking setup via DC Launch using the XDM web SDK schema. I have mapped the eVar, props and Events and the setup seems to working fine.  I am also using a Data object specified for the “Adobe Analytics” which sends data directly to Analytics. I am concerned that if this will cause any Data duplicacy in Analytics. Since the AEP datastream we are using for XDM Schema is sending to Adobe Analytics service and the Data object also does. However, the official Documentation seems to be indicating this setup (Although I cant find right now where I read that). I also verified this for some Adobe sites and they also use both the data objects simultaneously so I am not sure if this affects anything or Analytics filters this on its end.   

Recently we came across situation where we found out that adblockers are not blocking assets.adobedtm.com domains as well, impact of this launch scripts which is hosted in akami (adobe managed hosting option), entire ecosystem of AEP is failed on on webchannel.Here the concern was core functionality and value proposition of Adobe Experience Platform (AEP) and Adobe Analytics implementations.As you are aware:Adobe positions AEP, Launch (Tags), and related solutions as enabling: First-party data collection Server-side tracking Resilience against ad blockers and privacy restrictions However, in our case:Adobe Launch scripts hosted on Adobe-managed Akamai domains are being blocked by ad blockers When these scripts are blocked: Data collection fails at the source Downstream AEP and Analytics capabilities become ineffective So concern here If the entry point (Launch script) itself is blocked, first-party data collection and server-side tracking become significantly limited in real-world s

Assume that I have multiple Data Views. If I want to switch between them in Workspace then corresponding metrics in Data Views have to have same Component ID? 

I have implemented the Adobe Analytics MCP via oAuth server to server authentication and currently I am able to create connection and maintain sessions for this. However while using the call tools to request and fetch data from any reportSuite I am facing some kind of bug for the tool “findMetrics”.Even after using the “page” & “limit” params I am still getting a large set of data as a response.for e.g. I requested “page”:0 & “limit”:10 but still got returned 86 rows of metrics data, Not sure if this is any issue from server side under which “limit” is not recognized. If anyone else faced this error let me know. For now I have restricted the data by manually slicing the  post my limit.

We are on a retail 4-5-4 calendar and Adobe WILL NOT fix the monthly automated sends to send by the end of the 4-5-4 calendar. They only send by gregorian calendar, meaning 1st of the month through the end of the month. Its not that they can’t fix it, they WON’T fix it. I’ve been trying to get them to fix it for 3 years now. All they will do is pat me on the head and say there, there. Infuriating.

Hello, When I schedule a macro-enabled Excel file (.xlsm) in the New Report builder, it gets stuck in status “Refresh in Progress”.The same file saved as .xlsx (without macros) run without problems. I suppose this must be a bug, since it’s not documented anywhere that .xlsm files are not supported (which would render the new Report Builder useless for our use case).Any ideas?Best

Are these transferable from AA to CJA somehow?

Hello! I have a question on difference in data for sequential segments vs. stacked segments. I am helping another team attribute conversions for users who have come from natural search and visited then homepage and then completed a conversion. They have two versions of this report, one from their vendor and one from our internal team, and the data is not adding up.Their vendors version of the segment is as follows (this is not the literal segment, just how it is set up with our own specific dimensions):Visits (only after sequence)Page = homepage- AND -Search Engine - Natural exists- THEN Within 1 Page View(s) –A user enters the conversion flow (URL based)They place this segment in a freeform table and place the conversion dimension on top, layered with UV’s The internal team set up their report by stacking segments. They have the three below segments stacked on top of each other as well as UV’s: Segment 1Hits Page = HomepageSegment 2HitsSearch Engine - Natural existsSegment 3VisitsPage

Hi all,We’re experiencing an issue in our production environment where iOS orders are not being correctly tracked under the Platform (eVarX) dimension in Adobe Analytics. Instead, the data is falling under Unspecified. However, android traffic is being tracked correctly.Here's our existing setup:We’re using Processing Rules to map platform context data to eVarX. Here's the screenshot for your reference.Despite this configuration, iOS traffic does not get mapped and appears under "Unspecified", while Android works as expected. We do not have a staging environment, so this is directly affecting our production reporting.Has anyone else faced this issue with iOS mapping in processing rules?Are there any debugging best practices you'd recommend to validate the exact context data values received?Appreciate any insights or suggestions.Thank you in advance!  

We’ve set up our Organic Social channel with the following rule: traffic is classified as Organic Social when the query string parameter “umedium” does not exist and the referring domain contains social domains (e.g., fb.com, instagram.com, etc.).Recently, we observed that some traffic from chatgpt.com is being bucketed into the Organic Social channel, even though chatgpt.com is not included in our social domain list. Based on our current rules, this classification seems unexpected.Could this be due to how the referrer is being passed or interpreted, or is there a known behavior that would cause chatgpt.com traffic to fall into Organic Social under these conditions? Any guidance on whether our rules need adjustment—or if this outcome is expected—would be appreciated.