Adobe Analytics

In the screenshot above, you can see that Adobe Analytics is giving me more entries for these items than visits. How is that even possible?

Hi,I migrated my Magento Open Source 2.4.6-p13 store to a new server and Advanced Reporting stopped working. Clicking the menu item redirects to the Experience League documentation instead of opening the dashboard.Store: https://pappeat.comVersion: Magento Open Source 2.4.6-p13PHP: 8.2.30Base currency: EUR only (verified in config and in all orders)All Magento-side checks are clean: ✅ Advanced Reporting enabled (analytics/subscription/enabled = 1) ✅ Cron running every minute under correct system user ✅ OAuth endpoints reachable (/oauth/token/request and /oauth/token/access respond correctly) ✅ analytics_subscribe cron runs with status = success ✅ System log confirms: "Request token was exchanged to obtain access token for consumer 12" ✅ OAuth consumer and access token created in oauth_consumer and oauth_token tables ✅ No AWS S3 used as data source ✅ Valid SSL certificate on public HTTPS URL ❌ analytics/general/token remains NULL in core_config_data after every successfu

AJO is not using native email channel to send emails. Instead it sends custom payload to salesforce and salesforce sends email.Now salesforce has email send/open/click etc data. Salesforce sends the data back to AEP(non profile enabled), which is then connected to CJA.Both AJO dataset and salesforce dataset has personID as identifier.AJO dataset has campaing name, and campaingn TaskCode which is unique for each email touch point. Salesforce also has the TaskCode but not the AJO campaing name.Now if I breakdown the JourneyName by Email metrics (open/click) etc, it shows 'NoValue' in the report.I have tried binding of JourneyName dimension with the Dimension related to email open/click, that still shows 'NoValue'.I have tried binding of JourneyName dimension with the TaskCode dimension, that still shows 'NoValue'.What am I missing here ? Do we need some sort of secondary level of stitching to link TaskCode from Journey dataset to salesforce dataset ?

Hi all,Im trying to calculate YoY% metric using CUMULATIVE fx advanced function. Do you know the cirteria or formula to calculate it base on this type of fuctions? I did MoM% and its perfectly done (see image below) but a tried to do it for YoY (ex: march 2025 vs march 2026) and was not able to do it. Does anyone know it? Could anyone help me? Do I have to use other advanced fuction? Thanks in advance for your help and experience! 

Hi Everyone, If a single person uses your Mobile Browser, Laptop, Android app, and iPad, they look like four different people in your data. This makes your "Unique Visitors" count too high and your customer journey look broken.Here is how CJA Identity Stitching fixes this using a "Common ID."The Problem: Unique IDs on every deviceEvery digital platform creates a unique ECID (device ID). Without a "bridge," Adobe treats every ECID as a different person.Mobile Browser: Browses anonymously (ECID-123). No login. Laptop: Visits (ECID-345) and logs in as alex@email.com. Android App: Opens app (ECID-777) and logs in as alex@email.com. iPad: Visits (ECID-444) and logs in as alex@email.com. The Solution: The "Common ID" RuleQuestion: How the numbers change: Adobe Analytics vs. CJA ?Answer- Imagine Alex performs 5 total actions across those three logged-in devices. Notice how the "Visitor" count drops in CJA to reflect the real human count.  The LessonStitching doesn't "lose" data—it cleans it.

Hi Guys, We have 2 types of Youtube Videos:iframe based youtubevideo which plays inline: Here Tracking works fine with Adobe extension “Video Tracking for YouTube”. iframe based youtube video which plays with a Modal Popup.: Tracking doesn’t work when user Clicks on Video, Modal opens and video starts playing in Modal. What recommendations do you have so that the tracking for Modal Youtube videos also starts working?  Thanks,Nitin 

Team,Due to front end issue(uncovered via CXM tool), for a few of our customers, just the order screen payload wasn’t dispatched, but it was success per back end system records. So, Adobe Analytics has scAdd,scView,scCheckout, custom event(billing info & order review), just s.purchase missing.  Given s.Purchase missing no s.TransactionID too, and data source option is ruled out.Now, I have those ECID & customer ID(evarX) for very sessions, via Bulk Data insertion API, can I do one ingestion for all those? and will I be able to normal report as if payloads came from browser or there any considerations to be aware of? Pls advise@Jennifer_Dungan ​@amitvishvakarma ​@VishalKa5 ​@NicholeVargas ​@Darshil_Shah1 I see you have been very active lately, I’d really appreciate if you could look into this thread when possible. Thanks 

Hello everyone,With the upcoming migration from traditional classifications to Classification Sets in Adobe Analytics, I had a question regarding performance optimization.Previously, when using classifications, we had to create them separately for each report suite, even if the same variable existed across multiple report suites.With Classification Sets, we can now create a single classification set and apply it to multiple report suites, which simplifies governance and management.However, the official adobe documentation mentions two important points :• Processing time improved from ~72 hours to ~24 hours• Performance mainly depends on the number of unique key values, especially when combining variables from multiple report suites into a single classification set.ScenarioSuppose we have the same variable (for example an eVar) across 8 report suites.Instead of creating one classification set covering all 8 report suites, would it be better from a performance perspective to create: Two

In our marketing channel set up we saw a spike in traffic coming into our Direct Channel. In the marketing channel detail it is all going into None, where the rule is set to show what page it is on. We have no changed anything on our end and am wondering why this is happening. We have had this rule running for years and now we are facing this issue.   

Currently I am working in creating some dashboards in Adobe Analytics for a mobile app and realized that I needed data like ‘First Launch’ and ‘Upgrades’, which are provided if I enable “App Reporting” in the report suite. Before doing this I want to know if there are any impact on performance, memory, or anything of the sort. I can’t find any documentation on why this is disabled or impacts of enabling this setting.

Hi -I don’t have developer access to Adobe Developer Console, but I need to confirm which Adobe Analytics API version our organization is currently using.Is there a way for non‑developers to check this, or what steps should I ask someone with developer access to follow so they can verify the API version for me?Thanks!

Hello Everyone, I need to recreate a report from Analysis Workspace in Legacy Report Builder, and from what I have experienced the following aren't possible in Legacy ARB:  - breakdown eVar by prop (props not listed as option for breakdowns) - get custom event metrics for props  (no custom events listed in wizard) Is the above true, or am I missing something?  Thanks for any ideas.  Are there any documents which state these limitations? (I can successfully recreate the AW reports in the new Report Builder but the client isn’t running it yet)

Hi everyone,I have a question regarding user journey analysis in Adobe Analytics.Is it possible to track and analyze user movement across different channels (e.g., from paid search to display, or from social to direct) within Adobe Analytics?More specifically, I’d like to understand if there’s a way to view the flow of users based on channel transitions, rather than just single-channel attribution.If this is possible, could you please guide me on which reports, features, or metrics (e.g., Flow, Fallout, Workspace setup) would be most suitable?Thanks in advance!

I was scheduled to take the AD0-E207 exam this morning and my laptop had issues connecting to the portal.  I don’t see any option to reschedule, and it still says “in progress” If i click the take exam it just takes me to this page: And if i click schedule new session theres nothing in the dropdown: I’ve submitted an Adobe ticket as the testing company says this has to be rescheduled on Adobe’s end, but haven’t gotten any response from Adobe. ​

Nevermind! I found out how to hide it here: https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-overview/cja-b2c-overview/ai-assistant Hello, is there any way to remove the AI assistant from the right-hand side of the workspace in CJA? I don’t see any way to minimize it our close it. I checked under “Project Info and Settings” and nothing there. I’d rather use the additional real estate to focus on visualizations. 

What is the maximum value(integer) that can be passed in a numeric success event per hit? Is there a cap on the accumulated sum of a numeric event over time?

Did anyone receive Adobe Summit app link yet ? 

We are creating a dashboard to be re-used and auto update with the latest weeks data on a daily level. For example, the number of ads clicked on by day. In order to do this, rolling date ranges were created in order to automatically update with the latest days data. This dashboard is being accessed by leadership that are not familiar with CJA, and they want the rolling date fields to be named the date they are representing. While the data range itself automatically updates, the name does not. Right now I have it named “1 Day ago”, “2 days ago” etc, but we have gotten complains about this. Is there any solution that allows the name of the date field to auto update to reflect the date it represents? If not, is there a better solution to naming it “2 days ago”? 

Get certified at Summit - we are ready with expanded testing capacity!Full passholders attending Adobe Summit 2026 can get certified for free by passing an on-site certification exam. All exams (except Adobe ColdFusion and Adobe Captivate) will be available. You may take as many different exams as you like, but you may not take the same exam more than once.  Testing hours are April 19-21 @ 9am-5pm PT and April 22 @ 8am-1pm PT. Seating is first-come, first-served. Find us at the Adobe Certification table on the 5th floor of the Venetian.  You must bring your own fully-charged laptop to take advantage of this offer. Free stable and secure Wi-Fi will be provided.  Learn more today! 

Hi Team, need your help to define CSS selector to select first element in Core extension in Data Collection. What needs to be written to select the first element out 2 as shown in the screen shot.  

Hello AA / ARB Community - are Dependent Data Blocks not a thing in the new Adobe Report Builder?  I can only find very brief info about dependent data blocks for Legacy Report Builder.  Is there a new way to do this, or some new vocabulary around it? Thanks for reading and for any ideas.