Adobe Analytics

By: Luc Forgeron & Prachi Jain The Landscape  You love your Mobile Adobe Analytics (AA) implementation! You have worked hard to get your app data to match that of your web properties. You are enjoying the fruits of your labor in deriving key insights into your digital business and understanding how your customers use your apps. Now you need to activate upon this data in a platform setting to satisfy your “personalization-at-scale” objectives, so what do you do next? In other words, if the "what" that you collect from your mobile Adobe Analytics implementation is in a great spot, but you are not sure “how” to get that data into Platform, this is the blog for you.   Edge Data Collection via the Web SDK or AEP Mobile SDK is the backbone, heart, and future of the new Adobe ecosystem for streaming data. While many organizations have already migrated their web analytics to AEP Web SDK, pivoting to a new native application data architecture is an important next step to

I'm a little confused how to read the breakdown of my algorithmic data and couldn't find any online explanations. In this case, during this time period, it would say that Influencer should be credited with $200K more revenue than last touch gives credit. However, when I breakdown the channel by more specific marketing tags to understand why, I get tags which don't even apply to the specified channel (which makes sense why they all have $0s in last touch). But then why is "google" which is typically only used by Paid Search showing up as a breakdown on Influencer? How should I read this? So did Influencer add $129K in value to search during this period? Or did search add $129K in value to Influencer? Did the combination of the two generate $129K in additional value? Or is there some other way to understand what I'm getting here?  

Hi, Is it advisable to check Products dimension along with other ecommerce events in Analysis Workspace. If we found some junk values like below, what could be the probable reason. Note : Yes, there was a problem in product syntax earlier but that has also been fixed a week earlier. And I am checking the data for last 2 days, it still shows some values starting with "eVar=" . What could be the reason for these few entries still persisting in the data? Thanks for the inputs.

I've been experiencing a problem with our link tracking where certain button clicks don't send a click event to Adobe Analytics. I didn't setup the tracking, but from what I can tell, the configuration is looking for any buttons with CSS selector "button". We have a custom condition as well to ignore buttons with PII as we are not allowed to track users personal information. I've verified that buttons that aren't being sent do not meet the conditions to be excluded. Currently at a loss for how to solve this issue as it is affecting multiple of our button click tracking capabilities.This is what the setup looks like:Link tracking setup:Activate Link Tracking is custom code:  Custom code for excluding user data (in the NOT condition): 

Hi EveryoneI have a Report in CJA Day                                               EventsDay 17      Asset_id  Rows 400          1 A_id         2 B_ID         3 C_ID         4 D_ID         5 E_IDDay 18 400 rows (but showing only 5)        Asset IDDay 19 400 rows (but showing only 5)      Asset IDDay 20 400 rows (but showing only 5)... so on and forth till Day 200There is Asset_id in all DaysThe Question is I have to keep all the rows to maximum to 400 for Asset_IDIf I will do it manually like increasing rows to 400, It will take a lot if time Is there any way ? i.e. all the rows should show 400 rows by itself

Hi, Consider a scenario where I want to get the occurrence count for events occurring between the difference of two metrics of the type datetime. E.g. ingested records in aep contains two fields 'timestamp' and 'purchaseTimestamp'. I want to find the count of records for which the difference in 'timestamp' and 'purchaseTimestamp' lies between the category of '0-5 Min', '5-10Min', '10-15 min'. Any suggestions, help is much appreciated

Hi Team,I am using evar1 to capture the search term , client wants to know how many words are used in search term.Is there way in adobe analytics workspace if calculated metrics with any functions will achieve this ask. Or we need to ask the developer to pass the count of words in another evars.

What is the recommended approach to clear variables after a send event action, similar to the Adobe Analytics extension "Clear Variables"?  I am not using xdm model, but using the data object in the web sdk extension to send data. I'm understanding something incorrectly or just not finding the answer I am looking for. 

I have implemented scroll depth tracking using the Time and Scroll event. It was working fine for 25% and 50% on all pages. For 100%, it worked correctly in the home page. However, when I navigated to a different page and scrolled to the bottom, the event was not triggered. I was maintaining the same condition for all the percentage rule. I am using the Threshold for time spent as 0.01 for all the percentage rule. I have attached the screenshot of the rule. can anyone tell the what could be the reason for this.

Hello, I'm working with a linear allocated eVar and I'm wondering what is the correct way to measure performance using this eVar up against success events for Orders and Revenue.From my screenshot above, can you help me understand the following questions please?When I isolate the values of this eVar in a Freeform table, the Revenue and Orders metrics are not matching vs when I adjust the attribution model for them to match the eVars settings - "Linear, expire at Visit". Can you help me understand why that is the case? Shouldn't the metrics match when I am using the same allocation and expiration?When I create a hit container segment, following the same logic as the Freeform Table- the different allocated metrics now match- how can that be the case when they did not match in the Freeform table?How would I report these success metrics against this type of eVar? For example, I want to know how a group of this eVar's values performed in terms of Orders and Revenue. Should I

Hello,I am interested in programmatically importing txt files using the Admin tab's Classification Importer. I looked over the documentation available for using the API to accomplish this task (documentation link: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/classifications/import-file/) but noticed that to use these API requests I need access to a dataset value. I found this API request that pulls down all dataSet values: GET https://{environment}.adobe.io/data/foundation/catalog/dataSets (documentation link: https://developer.adobe.com/experience-platform-apis/references/catalog/#tag/Datasets). But I cannot use this API request because it requires SandBox data which is information I do not have access to because I do not have Experience Platform access.Is there another way of automating the classification importer? 

Hi All, I am trying to get distinct count of a dimension in a metric. I have tried using Approximate count distinct however its not giving exact nos. I am aware that it is using some Log Log algorightm to count and has 0-5% change margin from exact no. Wanted to check if there is any way around to get the exact count. Appreciate the help here. Thank you!

Hi,  I am new to adobe analytics and would like to know how to calculate exits. The definition says "The number of times a given dimension item is captured as the last value in a visit. This can help you understand the last thing visitors see before leaving your site, allowing you to optimize the experience a visitor gets before they leave." For now i have understood that every visit will have an exit and so i have marked last_page in the visit as exit page.  So for example, i am trying to group by dataset by different combinations like   group by date, countrygroup by date, country, marketing_channelgroup by date, country, retailer_name. The end goal was to calculate time_spent_per_page which has the logic as total seconds spent/(page views-(exits+bounces)) Any help in this much appreciated. Thanks 

When setting up click tracking in Adobe Analytics, should we set it up at the hit or visit level? Thank you!

We are working on a New App which works on reactNative Framework. Currently, the app provided me the deeplink link url for the android app and i am using deeplink tester to connect the app to Project Assurance. But the deeplink url is not working. What should be the correct syntax of generating the deeplink url for the app? Will be it different for reactNative vs native framework?

Hi Team I am using CJA (similar to Adobe Analytics)I have a day as a Dimension Breakdown based on Day, Visitor_ID, Asset_ID                                                               EventsFeb 1        Visitor_ID             Asset _IDFeb 2       Visitor_ID             Asset _IDFeb 3       Visitor_ID             Asset _IDFeb 4..      Visitor_ID             Asset _ID....Feb 28 (future date)   - I want to show the same breakdown to apply for the future dates as well, is there any way I can show thisThe metric I am using is events

I think a useful metric for analysis would be a version of a "bounce rate" that I can break out by page. But I need help figuring out how to calculate it. The standard Bounce Rate is at the visit-level, so breaking it out by page limits you to just the Bounces ÷ Entries. I would like to calculate how many people "bounced" off a page whether it was their entry page OR a page they navigated to. Another way of putting this: out of all Visits to a page, how many of those visits had only one hit on that page (the page load event). Here's how I'd use it in a table: Visits# of Visits w/ just one hit on this pagePage 1  Page 2  Page 3  

The UX update to the Adobe Analytics Workspace UI has removed functionality to right click "open in new tab" for Workspace, Admin, Components, etc in the tool bar. Has anyone else faced this issue? This has been a pain point for our team as we regularly work in multiple workspaces at once and or need to open new projects on the fly. The time it takes to open a blank tab, log in, and load a new blank workspace has diminished efficiency.

can anyone help me how to calculate the session and engagement Rate in Adobe. Am new to Adobe analytics. I was just exploring in workspace.

Hi,I know it's impossible to change report suite id's. However is this also true for virtual report suite id's? I don't see any options to change it inside the virtual report suite settings. Are these based on the original name when they are created or how are these decided?Thanks,Axel

Hello, So I'm reporting for a campaign in which I have a critical point in the user journey funnel for which I want to see the breakdown of people by marketing channels and typed/bookmarked arrivals. From my understanding, the sum of these two figures should equal the total visits to this page, but I am seeing a gap. Below we can see the gap: 13,002 - 6,979 - 5,769= 254 visits unaccounted for.                  The definitions of the validation landing page segment (1), organic segment (2) and validation landing page for typed/bookmarked (3) are as follows:Am I doing something wrong here? Is there any reason as to why we would see a gap here?

Hi!I admit "correctly" can mean different things depending on the use case. For my team, we want to understand a basic set up to use the tracking_code dimension to measure:Clicks (how many people clicked the link)How far did the user drill into our website (specifically, page views and what pages did the user look at after the initial click)Some background on our setup:We are using the ?cid= approach today in our emails, and are able to see how many people click a link using the Campaign Click Through metric. We are not sure how to determine what the user does next after an initial click. Do we need to store the CID value on our data layer and pass into an evar? Or, can we do this in default reporting by using other dimension/metrics?In our Admin set up, I noticed that the Tracking Code dimension is set to Expire After "Hit." Should this be extended to 1 week (or more) in order to see where the user is visiting on our site after clicking a ?cid= link?From this post, I too learned

Hi.  Is there a way to identify if a hit in the hit_data.tsv file is a late-arriving hit?  We currently do not receive late-arriving hits and we are assessing how our data loads will need to change if we enable this.  Thanks in advance.