Clicks Increased but Page Views Dropped – Understanding the Trend | Community
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PadmajaS
Level 3
March 18, 2025
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Clicks Increased but Page Views Dropped – Understanding the Trend

  • March 18, 2025
  • 2 replies
  • 645 views

In January, our website had 173,690 page views and 67,037 clicks (from Google Search Console SEO report), with a bounce rate of 29.35%. In February, page views dropped to 128,667 (a 25% decrease), but clicks increased to 69,357, and the bounce rate rose to 33.9%. What could be the possible reasons for this trend—higher clicks but lower page views and an increased bounce rate?

Best answer by bjoern__koth

Hi @padmajas 

I think you are mixing things a little. Your Google Search Console report has primarily nothing to do with Adobe Analytics but more with how people are searching for your website.
Have you validated the actual numbers in an Adobe Analysis Workspace, so, when you are saying "page views" we are talking about the actual Adobe Page View metric and "clicks" refer to the "Page Events" metric?

2 replies

bjoern__koth
Community Advisor and Adobe Champion
bjoern__kothCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
March 18, 2025

Hi @padmajas 

I think you are mixing things a little. Your Google Search Console report has primarily nothing to do with Adobe Analytics but more with how people are searching for your website.
Have you validated the actual numbers in an Adobe Analysis Workspace, so, when you are saying "page views" we are talking about the actual Adobe Page View metric and "clicks" refer to the "Page Events" metric?

Cheers from Switzerland!
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    PadmajaSAuthor
    Level 3
    April 8, 2025

    Hi @bjoern__koth ,

     

    Thank you for your response. You're right - I should clarify. After checking our Adobe Analysis Workspace, I can confirm that users are indeed searching for and finding our website. We've observed that clicks have been increasing over the past month, but paradoxically, our page views have decreased during the same period. This discrepancy between rising clicks and falling page views is what prompted my question.

    Sukrity_Wadhwa
    Community Manager
    Sukrity_WadhwaCommunity Manager
    Community Manager
    April 2, 2025

    Hi @padmajas,

    Were you able to resolve this query with the help of the provided solution, or do you still need further assistance? Please let us know. If any of the answers were helpful in moving you closer to a resolution, even partially, we encourage you to mark the one that helped the most as the 'Correct Reply.'
    Thank you!

    Sukrity Wadhwa
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