Adobe Analytics

Is the metric of 'Unique Devices' an out-of-the-box as I can't see it within my businesses Analytics. If there is any documentation that could assist with the set-up of this metric it'd be much appreciated.

Context is i see high click-through rate (30%) on my site and low quality visit (visits-bounce visits) at 40%. High CTR should translate to high quality visits. However this is not happening on my site? Hence one hypothesis i am testing here is that some of these visits have clicked/engaged with our page more than once. In order to test for this hypothesis, i will need the average number of clicks per visit. Please feel free to poke holes in my logic. 

I've created classifications in Adobe Analytics for various dimensions like Page and Campaign. I understand I can use the Adobe Analytics Source Connector to ingest historical data into Customer Journey Analytics (CJA). My question is: I don't want to use source connector. How can I send classification data into CJA, so that my reports and dashboards always reflect the most current classification values?

Hi,I am new to Adobe Analytics,It would be great if anyone can help me understand utm campaign parameters in details?And also what is cid and its importance?Thanks and Regards,Fouzan Javeed

Hello,I’m facing some challenges with setting up Adobe Analytics for tracking user interactions on Scottish Kilt Co., an online kilt store. Specifically, I’m having trouble ensuring accurate tracking of conversions, product views, and customer behaviors.Has anyone experienced similar issues with Adobe Analytics, particularly with e-commerce sites like Scottish Kilt Co.? Any tips on configuring the tool for more effective tracking or troubleshooting common issues would be greatly appreciated.Looking forward to your insights!Thank you!

and we are trying to schedule exports of our Adobe Analytics reports down to the domain level via email. From there, we plan to connect it to Power Automate to ingest the data into a SharePoint site and integrate it into Power BI. I can see the domains for my channels by right-clicking and selecting "Download Demand Website CSV." However, when I try to schedule the export via Share → Export as Schedule from the top-left menu, the output provides a summarized view without the domain details.Is there a way to schedule an export that includes the domain-level data? If the team is aware of any solution, I’d appreciate your guidance.  

Hi everyone!We have a couple of Target experiences running on a specific page.I'm looking at the data and it's showing more unique visitors received the Target experience than visited the page.To add to my confusion, I've created a workspace and used the option to breakdown the Target experience by page and it's showing multiple entries other than the page where the activity location is set in Target.Any help would be greatly appreciated!

Hello,I'm prepping for a CJA training session with internal stakeholders. Is there a way to see which of our CJA projects is most used? Maybe most clicked on via the Workspace? Thanks,Nicole

Social visits have been incorrectly categorized as Paid Search in Adobe Analytics. Specifically, visits where Medium = SOCIAL are being assigned to the Paid Search channel. Due to which paid instagram activity have been affected on apple devices, this issue correlates with recent ios update on instagram. Could you please help on this.    

Hello, I moved to the new version of report builder.  I have an existing daily dashboard that's been running daily for 5 years and I just made an update to the Excel file.  I want to replace the old file with the new file and schedule it to the same distribution list as previously and using the same cadence, etc.  Is this possible or do I need to recreate the entire thing (distribution list, cadence, file, etc) in the new report builder?  Thanks!-Peter 

Has anybody used this health dashboard- as it is for testing your implementation and your data governance, auditing and QA efforts as well as all variables, success events/metrics hits/instances for the whole suite.  It is very helpful because it has some kind of anamoly detection built in it with confidence interval testing for custom success events extending past 100 as well as the evars and props.  It also populates an email screenshot and uses outlook via a macro from the trigger of a button for creating an alerts email.  I love this doc but it takes about 15-20 mins to run and we have about 20 different sites/report suites and it is not ideal for all of them.  A couple problems here:1) it seems to freeze or break at any point when it is running after you click "run dashboard" to audit your report suite.  I can't or dont know how to debug this to see where it is occuring - if it is some kind of setup/configuration I have (bc I haven't manipulated much of it other than the checkboxe

I have a bunch of folders that I keep certain projects in (one folder for target test workspaces, one folder for analysis workspaces, one for ecommerce, etc.).None of the other users in my org can see the folders. Is there a way to share them? Thanks.

Hi everyone, Is there a workaround for configuring listVars because of a limited amount? We are tracking a form where a user a provide multiple responses per question (i.e. select all that apply). These responses will be pushed to an array and assigned to a variable when the form is submitted. In Adobe Launch, will be captured as a Data Element, then mapped as a eVar/prop. These will be mapped to a listVar, to help with our reporting measures.  There are 5 of these questions we like to track using the above steps. However, we noticed that we are allotted only 3 listVars. Did anyone ever come across such an issue before? If so, what steps were taken to achieve this. Thanks!-Will

Hi everyone! Discover a goldmine of Analytics insights and resources at Adobe Summit 2025 with our comprehensive guide to all Adobe Analytics sessions and labs. Whether you're a seasoned user or exploring Adobe Analytics, this post is your key to navigating Summit's content.   Session/Labs Speakers Date & Time Solutions Amplify Your Customer Analytics: From Chess with Pawns to Power Plays [S112] Jordan Ison, Managing Principal, Adobe Tuesday, Mar 18 | 1:00 PM - 2:00 PM PDT  Adobe Analytics, Adobe Customer Journey Analytics Adobe Analytics: Using Advanced Metrics to Level Up Your Reporting [OS115] Mandy George, Sr. eCommerce Analyst, Staples Canada Tuesday, Mar 18 | 2:00 PM - 2:30 PM PDT Adobe Analytics Building Personalized Connections at Scale: T-Mobile’s Adobe Journey [S733] T-Mobile Tuesday, Mar 18 | 2:30 PM - 3:30 PM PDT Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Target, Adobe Real-Time CDP Collaboration, Adobe Experien

The Adobe Digital Experience Certification Program is offering a new certification: Adobe Customer Journey Analytics Developer Professional. If you have 3-6 months' experience with Adobe Customer Journey Analytics as a developer, this new professional-level certification is a great opportunity to demonstrate the knowledge and value you bring to your role. What abilities are candidates expected to have? Critically analyze data to identify anomalies in the data ingestion process (troubleshooting) U/A Analyze data prior to ingestion into CJA Differentiate between dimensions vs metrics Create calculated metrics or filters using data from multiple data sources Troubleshoot defects in data quality Configure dimensions and metrics in data view for reporting Retrieve the required dimensions and metrics on the business questions Demonstrate proficiency in specific semantics and taxonomy of CJA: Data Views, etc Data validation using query services Derived fields Configuration of connection and

We are in the process of switching from the AA extension to the Web SDK extension. The Web SDK extension was created as a new tag (for testing purposes). The issue we are facing is migrating this tag with Web SDK, into our Production instance. Testing has been verified and validated in Staging, but what we had hoped to do was include the new tag along with our old AA extension tag in Production for a certain time frame. The reason for this is to cross reference the two tag's analytics to make sure everything is actually identical with live data. But I have read that duplicate adobe tagging is not possible. Is this true?  If this is not possible, are there any suggestions on final migration to Production, before all web sdk extension changes are made to the old tag? This is entirely new to our team, and while we understand the importance of testing and validation in Stage, it's hard to get an exact representation of the data in a Staging instance versus Production, for Analyti

we are not building any campaign meters and we need to leverage with the existing architecture there is a query string parameter appended (Ex: below one) to URL whenever user clicks on a banner on the home page and the banners are rotating carousels   In this case, what i proposed is that, I can pass this to a variable "Tracking Code" and based on this tracking code, I can create processing rule for Campaign type, Campaign ID & Internal (Marketing Channel Processing rule)also, on the click of the banner, there is already an web interaction call (Link Click Call) that is happening and I would like to implement additional variables like Banner Name & Banner type to capture and store the Banner values in it, which will further used for data analysis  Please share your thoughts on my proposal as well as I'm open for any suggestions   Thanks & Regards,

Do we need to consider the initial event(first number) when capturing the actual event in post_event_lists array column ? below example click is product view . eg; post_vent_list(2,216,218,222,100,102,103,104,105,127,129,134,136,137,138,139,140,10003,500,501,502,503,10000,128,130,131,143,144)

Hi,   It is possible in Adobe Analytics to have a custom calendar option so that the week starts on Monday & finishes Sunday & the week dimension shows starting day / date of week as Monday (without having having to change calendar option to Modified Gregorian calendar). Currently the Report  Suite's week starting day is Sunday.   Updating calendar option to Modified Gregorian Calendar would mean changing option for all reports / dashes and would like to be able to have choice to start weeks either on Sunday for  Monday for different stakeholder reporting needs.   Have tried creating rolling dates but week dimension still shows start day / date value of week as starting on Sunday rather than required Monday date

Is there a way the contextdata can be collected into data elements in launch?currently, we use processing rules but I do see Adobe launch offers us to leverage data elements but I have not been able to figure out a way to do so.My goal is to capture contextdata into data elements so that we can then create rules directly in launch.

Hi, in the new report builder I'm trying to get a sum of all occurances into one line not broken out by URL.  There used to be a subtotal option in the old version of Report Builder.  Any idea where that subtotal went?  Thanks.

Hi Team,We are working on to move our website from AMS to AEMaaCS in a phased manner i.e. few web pages (in Phase 1) would be rendered from AEMaaCS while the rest of the pages continue to be rendered from AMS. Since we are using/extending the core components in AEMaaCS the analytics datalayer structure is different when compared to datalayer (custom object) in AMS. So that existing data elements and data rules might not work because of change in the datalayer object notation and structure.I am looking for inputs on whether to create a new Data Collection tag/property for AEMaaCS or use the same one as AMS but create new data elements and data rules to capture data from pages rendering from AEMaaCS from best practices perspective.