Adobe Advertising

Introduction Real-time bidding (RTB) is a fundamental component of Demand Side Platforms (DSPs) within the realm of programmatic advertising. It enables advertisers and publishers (website owners) to purchase and sell ad inventory in real time through digital auctions.   Left image: A publisher page with an ad space(usually referred as impression opportunity or ad-slot). An example of where a Demand Side Platform would bid for an ad slot. More information on Adobe DSP Right image: An auction flow with that is completed within 100ms.. Publishers work with Supply Side Platforms (SSP) to auction ad-slot availability to various Demand Side Platforms (DSPs or Buyers) through bid requests (usually a http request), whenever a visitor lands on a webpage. DSPs decide to bid or not based on various targeting criteria. The exchange selects the winning ad and delivers it. More information on Adobe SSP partners. At Adobe, we manage more than 400 billion auctions each day, all while maintaini

Do we have any practice questions or any material that we can use to prepare for the certification.

Hello Community, We are looking at setting up an integration with Adobe Advertising and Adobe analytics, as part of the due diligence I had the below questions: First of all what are some of the challenges of the integration itself. -Can we map adobe advertising data to a virtual report suite?-What is the granularity of the data that we can expect flowing into Adobe Analytics?-Would custom variables need to be enabled to see the data in Adobe Analytics?-Would there be any additions to current server call usage (this maybe a broad and not worded correctly) but essentially looking to identify any loads or unseen costs?-Is reporting available in real-time or what kind of latency are we looking at?- Do campaign tracking code strings need additional meta data to be appended?- Is data available retroactively?Overall what are some of the best practices while integrating? Thanks

Hi, we use campaign tagging parameters to create UTMs to flow into Adobe. I recently noticed for our Google Ads campaigns that you can see our campaign name parameter (kftna_market_keywords_2023) but then it also includes the campaign name shown in Google Ads (shown below in the photo). You can see when it just shows the utm campaign name parameter we have very little traffic. Do we still need to create UTMs for Adobe or why is it pulling the Google Campaign name with the parameter? 

Hello,I'm very new to Adobe Ad Cloud. I'm looking for documentation/videos on how DCO works as I haven't been able to locate any.Or if someone with DCO experience can provide brief steps of how it can be configured/used, it would be greatly appreciated.Cheers.

Hello everyone,I got the need to delete directly from the editor edit, with the editable Toolbar the generated subcomponent. Basically at the delete click it only removes me the content of the subcomponent but not its dialog.is there a way to delete both the content and its dialog by simultaneously editing the number of subcomponents selected by the parent component?Thanks in advance

Hi there, I have recently created new campaign in Google ads (Search PMax) both using existing tracking template. I am seeing conversions data on Google ads, but the new campaigns are not being tracked on Adobe. Any ideas on a solution? Thanks,Amani

Hello, I have been facing issue while login to the Adobe Ad Cloud Platform. I am able to access the Adobe Analytics but not able to login to the Adobe Ad Cloud. I have not been able to login the Adobe Ad Cloud since 11th September. Earlier I was facing the below screenshot.   But now it says my password has been disabled.    It would really mean a lot if you can help me in fixing this issue asap.

Hello all,   Our next monthly Ad Cloud Search foundational training will begin on August 24th 2021. This is a 4-part live online foundational training series covering the basics of Ad Cloud Search.   Training recordings will be sent to all registered email addresses.    View the recordings below:   Session 1 : Search Optimization Concepts & Platform Overview Session 2 : Search Portfolio Creation & Settings Session 3 : Search Reporting Session 4: Search Campaign Management       Training session dates: August 24, 25, 26, 27. All sessions start at 09:30 LA | 10:30 Denver | 11:30 Chicago | 12:30 New York | 13:30 Sao Paulo | 17:30 London   Session Number Topic Summary Estimated length 1 Search Optimization Concepts & Platform Overview   Adobe Advertising Cloud overview Portfolio-based optimization methodology AdCloud Search basic concepts: portfolio, bid unit, data collection, modeling &am

I want to integrate Google Ad Manager on our website built through Adobe Experience Manager but I am unable to find any documentation. Basically I want to show ads on my website and manage those ads through Google Ad Manager. Please can you point me to the right direction.

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Hello Experts, I have setup an Advertising Analytics account with Google Ads. Clicks, impressions, CTR , cost could be seen but client also requests to see conversion rates for campaigns launched through Google Ads in Advertising Analytics report in order to optimize Google Ads based on conversion rates and CPC. What could be the best solution for this? Can this conversation rates be pulled into Adobe Advertising Analytics via Data Sources ? After the sunset of Google Analytics 3 how should Google Ads be optimized- which was earlier easy due to Google Analytics 3 connection. Looking forward to answers.Many Thanks 

Hello, I was wondering is there option to Connect with Adobe team for my future project with Meta and Google Maps 

Hello Experts!I'm a Performance Marketer for E-commerce Business (Google ads, Google Analytics, Facebook ads, Amazon ads), I have interested to do Adobe Certifications, But i have confusions how to choose Certifications programme. Please guide me.which is suitable for me:1. Adobe Analytics2. Adobe Advertising Cloud3. Adobe CampaignNote: I'm not have coding knowledge.

Hello community!I need help resolving an issue with my Adobe Experience League profile. Currently, my account is associated with an email address that I need to change. I'd like to know if it's possible to change the email linked to my profile and, if so, how I can do this.Specifically, I have the following questions:Is it possible to change the email associated with my account in Experience League?If yes, what is the procedure to make this change?Is there any impact on my account, progress, or certifications when making this change?Is there a waiting period or additional verification after changing the email?I appreciate any guidance or tips you can provide. If anyone has gone through this process, I'd be grateful to hear about your experience.Thank you for your help!

Hi Everyone, I have recently integrated Google Adwords using Advertising Analytics and all the search campaign data is flowing fine into the Workspace but I'm having trouble getting data for PMax and Discovery campaigns. I followed the standard Advertising Analytics setup process and implemented the tracking code provided in the UI ("s_kwcid={userid}!{sid}!{creative}!{matchtype}!{placement}!{network}!{product_partition_id}!{keyword}"). However, I came across a document stating that PMax campaigns aren't tracked by default in Advertising Analytics because in Google Ads performance max campaigns, ad groups, ads, or keywords are not set up. The document suggests using an upgraded AMO ID tracking code for PMax and Discovery campaign tracking. My questions are: Has anyone successfully integrated PMax and Discovery campaign data into Advertising Analytics? What are the necessary steps for achieving this?If the upgraded AMO ID tracking code is necessary, can anyo

I have been try to access Adobe Admin Console and only get; 'You don't seem to have access to the Adobe Admin Console. If you think you should, please contact your system administrator.' 

We're not using marketing channel detail (MCD) much right now. What are we missing out on? I see it can be configured by marketing channel, which is nice. It doesn't seem to carry classifications when populating MCD with an existing classified evar (or other), so there's duplicate work there. Are there automated processes available or some benefit to using MCD as an Adobe-provided dimension, or is it just a remnant of earlier times?

Is there anyone , who can answer me well of this query?

Hi, I am still stumped a bit on the calculation of Bounces and Single Page Visits - I read a lot of the posts on this site and other articles, but I am still not able to marry the numbers from the front end of Adobe Analytics with the calculations in the backend using the data on the backend. Does anybody have a verified method for calculation of these two metrics? Thanks in advance.

Hi, I am trying to figure out the calculation of metric called: Campaign click-through from the data feed. In AA it says: This is an Adobe provided component. So, how do I calculate this one from data feed?Tanks.

I would like to sign up for Adobe Advertising Cloud but this has, weirdly enough, proved a very difficult and time consuming task. First of all, I can't seem to find any webpage where you can sign up, nor does Adobe customer service seem to be able to help me on their chat. I was referred to a form (https://business.adobe.com/se/request-consultation/experience-cloud.html) which I filled in and whereupon I received an automatic message telling me that I would be contacted by Adobe. So far, I have not been contacted by Adobe. I was then referred to the phone number 1-800-685-4193 and told that if I called that number, someone would help me. However, I have dialed that number about a dozen times today and every time all I get is an automatic message telling me that no representative is currently available. I was then given another telephone number, where a recorded message simply referred me back to the Adobe webpage. I was then referred here, to this community, a

Hey everyone,I just wanted to share my fantastic experience with Adobe! 😊I recently started using Adobe software for my graphic design projects, and I have to say, it's been a game-changer. The creative possibilities are endless, and the user-friendly interface makes it a breeze to work on. Plus, the online tutorials and support community are super helpful if you're ever stuck.Whether it's Photoshop, Illustrator, or any other Adobe product, it's a must-have for anyone in the creative field. I can't recommend it enough!What about you? Do you have any Adobe success stories or tips to share? Let's talk! 🎨💡

We run display ad campaigns, and sometimes get lists of up to 1,000 census tracts we need to target and report impressions by. Is this possible in Adobe Advertising Cloud?