Adobe Advertising

Registration is now open for Adobe Summit—The Digital Experience Conference. For 2020, Magento Imagine, the must-attend global commerce conference, will be co-located with Summit, and attendees have access to both conferences on a single pass. It’s all happening March 28–April 2 in Las Vegas. Join the world’s most innovative experience makers and take advantage of: Hands-on learningChoose from over 400 in-depth sessions and hands-on labs across eleven tracks, including Magento Imagine, led by Adobe and industry experts. Industry trendsSee the latest tools, techniques, and strategies to engage your customers. InspirationHear success stories and best practices from the world’s top experience makers. NetworkingConnect with your peers to share insights and strategies. Register by December 15 to save US$400 with Early Bird pricing — pay just $1,695 per pass. Save an additional $200 with promo code P20SAGS.* Groups of three or more save $600 per person through December 15. Learn more at su

It’s Time to Show Why You’re an Experience MakerStand Up and stand out at the 2020 Adobe Experience Maker Awards for creating and managing irresistible customer experiences with Adobe Experience Cloud.Today is the day of the experience maker. Those who combine the best technology with game-changing ideas. Who not only improve the customer journey — they reimagine it. If this describes you or your team, we want to celebrate what you’ve done. Submit your successful customer experience stories to the 2020 Adobe Experience Maker Awards (www.adobeexperienceawards.com). Let everyone see how you used Adobe Experience Cloud to change the way customers find, enjoy, and stay loyal to your business.You and your team can apply by Jan. 31, 2020 for one or more of the 2020 Experience Maker Awards by telling us about your game-changing customer experience in 13 categories, such as:The Maverick – recognizes the company that has delivered a unified commerce experience across B2B and B2C channels, spann

Get five people from your company to register for the Solution Partner Program and receive a $25 gift card. You could potentially earn up to $250 total. If your referrals successfully register for the program, they'll be entered into a random drawing to win Apple AirPods.Many of you have colleagues who could benefit from membership in the Adobe Solution Partner Program (SPP). We are introducing the Adobe SPP Referral Program to reward you for referring colleagues who register for the SPP.Participating in the SPP Referral Program is easy – just follow these TWO steps:GET FIVE PEOPLE TO REGISTER FOR THE SOLUTION PARTNER PROGRAMHave five colleagues register for the Solution Partner Program. These must be individuals who are not currently registered. (Join date must be after October 1, 2019).We’ve created some invitation text that you can copy and paste into an email inviting your colleagues to register:Hello! I am inviting you to register for the Adobe Solution Partner Program (SPP). As a

Answer this quiz and win a $30 gift voucher! Q1: What Analytics Metrics Can be Used for Ad Cloud Adobe Sensei Bidding?a. Standard Events and Custom Eventsb. Segmentsc. Calculated Metrics Q2: What does the "View Through" Metric indicate?a. A View Through Conversion (e.g. an order driven by a View-through)b. The number of times visitors land on the site after seeing an ad impression and not having a click recentlyc. I'm not sure Q3: Does the last event code work for "Click-Through" tracking as well as" View-Through" tracking?a. Yes, but click macros can be useful to track clickthrough's when 3rd party cookies are not supportedb. No, last event code only works for view through trackingc. I'm not sureQ4: What Adobe Tool Integrates Ad Cloud with Adobe Analyticsa. Server Side Forwardingb. Audience Analyticsc. Analytics for Advertising Cloudd. All of the AboveQ5: What is the best way to find Ad Cloud Dimensions? (choose 2 correct answers)a. Search "Ad Cloud"b. Search "(AMO ID)"c. Search "#adv

Answer this quiz and win a $30 gift voucher!Q1: What is the best way to find Ad Cloud Dimensions? (choose 2 correct answers) a. Search "Ad Cloud"b. Search "(AMO ID)"c. Search "#advertising Analytics" d. All of the Above Q2: What Adobe Tool Integrates Ad Cloud with Adobe Analyticsa. Server Side Forwarding b. Audience Analytics c. Analytics for Advertising Cloud d. All of the Above Q3: Does the last event code work for "Click-Through" tracking as well as" View-Through" tracking?a. Yes, but click macros can be useful to track clickthrough's when 3rd party cookies are not supportedb. No, last event code only works for view through tracking c. I'm not sure Q4: What does the "View Through" Metric indicate?a. A View Through Conversion (e.g. an order driven by a View-through)b. The number of times visitors land on the site after seeing an ad impression and not having a click recentlyc. I'm not sure Q5: What Analytics Metrics Can be Used for Ad Cloud Adobe Sensei Bidding?a. Standard Events a

Take part in this quiz to win a $20 gift from Adobe! Reply on this thread to submit your response.Q1: Advertising Cloud’s forecasting tool is called:The ForecasterThe ModelerSimulationsPredictive SearchQ2: True or False: A portfolio can only consist of campaigns from one search engine.TrueFalseQ3: True or False: The objective function, or goal, of a portfolio can contain engagement metrics from Adobe Analytics.TrueFalseQ4: Bidding has become more complicated as you can set bid modifiers at what level?DeviceGeo-locationAudienceAll of the AboveQ5: Adobe Advertising Cloud can ingest conversion data using what method below?PixelPixel and/or Data FeedPixel, Data Feed, and/or Adobe AnalyticsAdobe Analytics

An Adobe Certified Expert (ACE) badge shows the world you’re at the top of your game. You’ve got the experience, you’ve got the smarts, and you’ve made the investment. Becoming an ACE is tangible proof to current and prospective customers -- and your employer -- that you’ve got what it takes to deliver amazing results with every deployment, every campaign.If you’ve completed (or tested out of) your coursework and logged implementation or practitioner hours in the past year or so in an Adobe solution, go ahead and take the leap and sign up for your ACE exam.We are offering a Buy One, Get One free voucher to registered members of the Adobe Solution Partner Program. That means if you take an ACE exam in any Adobe solution by November 30, 2019, you’ll receive a voucher for a free exam. You can use this voucher to take another ACE exam or even retake an exam. Vouchers will expire on May 30, 2020, so be sure to use it before then.Do you work for a Partner but haven’t joined Adobe Solution Pa

Can someone help me with this page? https://helpx.adobe.com/advertising-cloud/how-to/creating-retargeting-pixel.html This url currently leads to 404 page Regards, Chandu Thomas

HI There, Could someone help me with Adobe Ad Cloud learning materials and documents? I am an expert in Google ads and Bing Ads. Looking forward to get the hang of Adobe Ad cloud. Regards,Chandu Thomas

Don't leave a free exam voucher on the table!           Our buy one, get one (BOGO) promotion on Adobe Certified Expert (ACE) exams ends on October 1, 2109. Take an ACE exam in any Adobe solution by October 1, 2019 and receive a voucher for a free second exam. You can use this voucher to take another ACE exam or even retake an exam, as long as you do it on or before May 30, 2020.Now's the perfect time to take that next step in adding luster to your career profile and demonstrating your knowledge and skill to clients. We've already given out more than 400 ACE exam vouchers — get yours today!Do you work for a Partner but haven’t joined Adobe Solution Partner Program? Join now to get the BOGO promotion and other great benefits, including on-demand training and learning paths to get you closer to your ACE badge! Helpful linksFAQ for BOGO Certification offer ending on Oct 1, 2019How to Register for an Online Proctored ExamHow to Register for

Take part in this quiz to win a $30 gift from Adobe! Reply on this thread to submit your response.QUIZQ1: What is a bid unit?The max bidA keywordA combination of keyword + match type + campaignThe level at which the bid is set (i.e. ad group, keyword, placement)Q2: Bidding has become more complicated as you can set bid modifiers at what level?DeviceGeo-locationAudienceAll of the AboveQ3: Adobe Advertising Cloud can ingest conversion data using what method below?PixelPixel and/or Data FeedPixel, Data Feed, and/or Adobe AnalyticsAdobe AnalyticsQ4: To share a view you create in the UI, create:A specialized viewA custom viewNew default viewA team viewQ5: True or False: The objective function, or goal, of a portfolio can contain multiple conversions and/or engagement metrics to optimize toward.TrueFalse

Are Adobe Media Optimizer and Adobe Analytics integrated? If yes, What features are available?

Hi,I haven't work with the Adobe AdClode so far, but I do have a question. Is there a limitation of naming in the Events? How many digits or letters can I use?Thanks best regardsMarco

Hi,Newer to Ad Cloud, and I'm curious about it's integrations with Adobe Analytics and then ultimately Adobe Audience Manager. Is Ad Cloud able to pass display media exposure back to AA, and then have this forwarded via Server side forwarding to AAM?If there's a write up on the benefits of using AA + AAM + Ad Cloud that would be wonderful too.Thanks all!

Every Year brings in new challenges for the marketers and with the emergence of new age technologies it becomes harder to stay in the competition. When businesses are putting out their neck-to-neck digital strategies, first impressions become everything! We bring to you the trending top 10 channels that will help grow your business further in 2019.Content Marketing: Content is the sole reason your business gets found on the world wide web. There is so much of content everywhere may it be newsletters, social media, blog pages etc. ‘Maintaining great content’ for your brand will help you to stand out from the crowd. However, it is tricky to always play strategically with your exciting content which in turn becomes the reason why your website is loved by your audiences.Email Marketing: while there is always a “most preferred” way every business may want to put their communication strategy around, but email marketing has always been one of the most trusted, easy and effective ways to put y

Hi, we are thinking of implementing Adobe Advertising cloud to manage all campaigns from a single area. It seems the Adobe Advertising cloud (AAC) offers this option, but what it is still not clear to me is:How can I schedule a data export from AAC to retrieve all data about campaigns setup and campaign results?If this is possible, what is the level of granularity that I can obtain?Is it possible to deliver the scheduled data exports to be stored in an Adobe SFTP so we could retrieve the data from there and automate the ingestion to our Data Lake?How can I get a sample data set to understand the actual content of the exports?Thanks in advance to all of you for your help.thanksBestMaria

ProblemI have been given specs to build banners for Tubemogul / Adobe CC, and I am unclear on how backup images should be handled.This has caused some confusion with developers, traffickers and producers, with no clear answer.BackgroundI build my HTML5 banners from scratch (No Adobe Animate, or GWD). That said, there is no clear guide on what to do for any platform.After looking through the ad specs link below:Ad Specs and Guidelines I found this guide document: Dropbox - HTML5 Zip Container Walkthrough.pdf Media agencies, and clients have sent me several versions of the above PDF, which annoyingly has code snippets AS AN IMAGE, and sometimes has working links and sometimes it doesn't. However, the most frustrating part is the one on backup images which reads:Caveat: Fallback images are not supported when using Ad Cloud to serve HTML5 display creatives. To implement fallback images, you need to build them directly into your HTML5 creative according to the HTML5 browser support matrix.N

Digital marketing is a growing, multi-billion-dollar market. The sheer size of this market tempts hackers & criminals to create techniques/technologies to steal money from the advertisers.Ad fraud phenomenon exists since beginning of digital advertising, but in recent years it has been gaining traction as the RTB (real time bidding) model is now being widely adopted. That’s because, the fragmented nature of RTB makes easier to commit & conceal fraud.Have you ever wondered, how much of the internet is fake? There was an article in New York Magazine recently, “fake people with fake cookies and fake social media accounts, fake-moving their fake cursors, fake-clicking on fake websites”, this article went on to note that around half of the web traffic has been non-human.It is estimated that $6 billion is being stolen from advertisers every year due to digital ad fraud, but some type of ad frauds are not easy to detect & the technology to protect advertisers is immature, so the a

I need a contact in Australia for TubeMogul if anyone has any ideas. the contact numbers on the website and facebook page are not in use anymore...

Hi Team,I really appreciate the Adobe Ad Cloud product so far. Good job!I wanted to attempt Adobe Ad Cloud business practitioner certification exam this month. I have referred the following resources:1. I followed the Partner Learner Journey 2. On-demand training on SPP portalI'm now curious to be a mentee for one of the SMEs to learn more on user interface of Adobe Ad Cloud. I have seen that there's a mentorship program.​ Can you shed some light on this?Also, where can we see the list of certified Adobe Ad Cloud Experts?Best,Raghu Kishore

With the increasing shift of consumer choices towards mobile and other new forms of screens such as connected TV, VR and various OTT platforms there is a radical shift on how 21st century users want to consume content thus giving a rise to programmatic video advertising on these emerging platforms and devices making advertisers around the globe to shift their focus from TV to Video & OTT based advertising.In this article we will look at some of the most contributing factors on this advertising landscape. Why choose video over other forms of advertising and how brands can play with different kind of strategies to deliver great advertising experiences to users in a targeted and personalized manner. The Contributing FactorsThe rise of video advertising can be related to several factors and more importantly below:The rise in consumption of video content in social media and other platforms The penetration of broadband and 4G LTE internet among masses in developing countriesIncreased on-

Hi! I have some questions about your advertising service.If I understand right - you're offering a marketing automation platform.So, can you pls tell me what features do you have for Google Adwords? Also I would like to know such things: 1. Do you working with adwords accounts which already exsists or you can create a new one?  2. Hows your processing going with promotional budget? I mean, do I need to pay for Adwords by myself, or I just need to add funds to my account balance within your service, and then you'll send funds to Adwords? If yes, what fees do you have and how long the payment will go, do you have some holds? Thanks for your time! I'll wait for your reply!

Hello.I am interested in TubeMogul platform.Could someone tell me how can i get the access to it?I have allready filled in an application form in order to get an access to Adobe Advertising Cloud Demo, but did not receive any answer yet..Am i getting it right that TubeMogul be available only after the end of the registration procedure as a part of the whole package?Best regardsAlexander

Often in Marketing Departments across organizations, there are different people or teams looking at each aspect of Digital Marketing; be it SEO, PPC, Email or Social. It is often observed that these teams work in silos, without cross-collaborating to achieve the larger goal. What is required in today’s date is a cross-functional digital marketing team, with people having expertise in varied domains and are working towards achieving a common goal. Email and PPC, though very different marketing channels fundamentally, are complementary to each other if integrated with the right approach.Here are some ways your paid search and email marketing programs can work together:Building E-mail lists with PPC:E-mail marketing works well till the time you have a good number of interested recipients in your database. Targeting the same database time and again eventually leads to people opting out or losing interest in your communication.PPC campaigns attract clicks from searchers who are actively loo

Hi all, I'm trying to figure out if it's possible to connect a pre-existing Google Ads account with AMO (Ad Cloud). I know there's something called a connector (file:///Users/user/Downloads/Installing_Search_Engine_Connectors_for_Media_Optimizer.pdf) but by the looks of it, it seems it only lets you create new accounts from scratch from within AMO. Again, I need to know if I can pull an old (currently working) Google AdWords (Google Ads) account into AMO to manage it directly from there. I've tried reaching out to Adobe many times but their support team don't even seem to know what AMO or Ad Cloud or AdWords is... after 2 days and several attempts of getting the right information, one of their reps directed me to this forum. Hopefully, one of you will be able to point me in the right direction. Thank you in advance. All the best,Mariano