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QUIZ

Q1: What is a bid unit?

1. The max bid
2. A keyword
3. A combination of keyword + match type + campaign
4. The level at which the bid is set (i.e. ad group, keyword, placement)

Q2: Bidding has become more complicated as you can set bid modifiers at what level?

1. Device
2. Geo-location
3. Audience
4. All of the Above

Q3: Adobe Advertising Cloud can ingest conversion data using what method below?

1. Pixel
2. Pixel and/or Data Feed
3. Pixel, Data Feed, and/or Adobe Analytics
4. Adobe Analytics

Q4: To share a view you create in the UI, create:

1. A specialized view
2. A custom view
3. New default view
4. A team view

Q5: True or False: The objective function, or goal, of a portfolio can contain multiple conversions and/or engagement metrics to optimize toward.

1. True
2. False