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Analytics Integration with AMO

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Are Adobe Media Optimizer and Adobe Analytics integrated? If yes, What features are available?

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deepp51948019Accepted solution

Hey Ishita,

AMO and Adobe analytics is integrated in case the client is utilizing both the tools.

It is a bidirectional data flow between AMO and Adobe Analytics. As mentioned by Ritika, Conversion data flows from Analytics to AMO. On the other hand AMO data also gets transferred to Analytics.

Apart from the performance related data, we can use Audience segments built in Analytics for AMO display campaigns. These can be found under Marketing Cloud segments.

Best,

Deep

R

ritikam90154231

Adobe Employee

Hi Ishita,

Yes they are integrated, we can feed in Conversions from Analytics to AMO and let Media optimizer Optimize based on them.

Hope that's Suffice ?

Regards

Ritika

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deepp51948019Accepted solution

Hey Ishita,

AMO and Adobe analytics is integrated in case the client is utilizing both the tools.

It is a bidirectional data flow between AMO and Adobe Analytics. As mentioned by Ritika, Conversion data flows from Analytics to AMO. On the other hand AMO data also gets transferred to Analytics.

Apart from the performance related data, we can use Audience segments built in Analytics for AMO display campaigns. These can be found under Marketing Cloud segments.

Best,

Deep

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jkelson44

Level 2

Hi Ishitaa,

Yes they are integrated. One of the best features and reasons to integrate I've seen is accounting for page metrics (such as time on site, page views, etc) in your optimization process. You can also report out of Adobe Analytics (AA) or from Adobe Media Optimizer (AMO).

If you have specific features you are curious about, let me know!

Josh

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ishitaa25076879Author

Level 2

Thank you all for your replies, that’s really helpful.

I would also like to know if it is possible to utilize Visitor ID and Marketing Channel data and use it as a base to create campaigns around it? I would really appreciate if there is some documentation or whitepaper around it.

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SaurabhKhetrapal

Adobe Employee

Hi Ishitaa,

Yes, it is possible to track Visitor ID by creating Marketing Cloud ID Service via DTM/Analytics. There is a detailed deployment & implementation required and someone from Analytics can provide you more info regarding the same. This ID can further be utilized across different Adobe solutions.

I will try to provide you some doc, if I manage to get one.

Hope this helps:)

Regards,

Saurabh

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