Adobe Advertising

Hello Ad Cloud Community,    In this blog series, we'll be highlighting some commonly asked tips and tricks to get you familiarized with the Ad Cloud Solution. Please see the our first round of common questions below. If you have any questions, feel free to comment below or send me a direct message.    Can you send AA reports to outside users?Yes, you can use the "Send File" option where the user is able to enter the email addresses for the final recipients of the report. Is CTV available in Analytics for Ad Cloud CTV is listed as the "Preroll" Ad Type (Interactive Preroll is desktop/mobile). Note - CTV conversions are not available due to most CTV inventory being cookie-less environments. Only CTV cost & impression data is available. Why is there a discrepancy between AMO Clicks and AMO Clickthroughs?AMO Clicks measure how often an ad was clicked, while AMO Clickthroughs measure how often an ad was clicked and they made it to the landing page. The varianc

  To help you ring in the holiday season, we’re launching a certification exam sale. Through the last day of the year, December 31, 2021, all certification exam vouchers will be an extra 20% off! Vouchers are good for one year. Use your learning funds for big savings Use your yearly learning funds now so that you don’t lose them when 2022 rolls around. Just visit the Adobe Certification Voucher Center to make your purchase and enter code Holiday21 at checkout. You have up to a year from the purchase date of any exam vouchers to use them. Here’s a breakdown that shows just how affordable exams are when you take advantage of the sale: Professional & RenewalCertification ExamsNormal priceIndia - $95 USDGlobal -$125 USDSale priceIndia - $76 USDGlobal -$100 USDAdobe Partner priceIndia - $51 USD Global -$67 USDExpert & MasterCertification ExamsIndia -$150 USDGlobal -$225 USDIndia -$120 USDGlobal -$180 USDIndia -$81 USDGlobal -$12

How do I get access to TUBEMOGUL and start ad campaigns?

Hi there- I am sending multiple segments from AAM to Ad Cloud as a destination. However, within our Ad Cloud instance, we have 4 different advertising clients, for EMEA, APAC, Americas, etc. How do I see all segments sent to Ad Cloud under each advertising client? For example, if I send a "homepage visitors" segment to Ad Cloud, how do I see this segment under EMEA and APAC and Americas? I'm only seeing it under one instance.  Thank you!

Hi Everyone,Does anyone aware of the character limit for Ad Title & Description for Expanded Text Ads in Adobe Advertising Cloud Search. Any leads would be much helpful. 

Hi folks - I am interesting in learning more about how drafts and experiments in Google Ads integrates with Adobe. Is there any documentation regarding this feature? Additionally, does Adobe have its own experiment/testing functionality?  Thanks!

Hello All,We have an issue of AMO EFID getting lowercased in Adobe Analytics reports. Can you please let us know the mapping of EFID's and from where/how those values are pulled into Adobe Analytics reports.We corrected the url's getting lowercased from Adobe Launch, but still we could see the EFID's are getting lowercased.

 The biggest certification sale of the year is happening now It's true! All Advertising Cloud certification exams are 50% off through September 21, 2021. This offer is for all customers and Adobe Partners. Read all about it in this article  This sale applies to Adobe Certified Expert, Professional, and Master certifications and renewal exams. Your voucher will be good for one year from the date of purchase, so you should buy a voucher if you anticipate taking the exam within a year from the day you buy the voucher. 

Great Advertising Experience has become important than ever before!Digital Video Streaming is growing fast and there are strong numbers to support the trend is here to stay. Be it United States or rest of the world, the trend is gaining momentum. Subscriptions and revenue growth for industry leaders such as Netflix is a testimony to overall trend that is shaping up.Digital video devices continue to eat the share of TV and mobile continues to be the preferred device for digital video viewing. No wonder marketers love to follow the consumers. They would do whatever it takes to identify their right audience and engage with them. As consumers spend more on digital video devices, video advertising is only set to grow aggressively from here.Why this Trend?What’s more exciting to know is - why is this trend so strongly picking up? What are the strongest factors triggering this shift? Why are consumers beginning to shun TV and move to Digital Video streaming? The curiosity to find an answer to

We are in the Golden age of Marketing where technology is what has driven our ability to collect data in better and most effective way. And a collection of significant data is only the ways to the success of any business. Processing all the collected data and its analysis, support decisions makers by providing the relevant facts that will allow them to make a better decision for any marketing campaign; be it online marketing, offline marketing, TV or Radio ads and what not. we have some really cool applications of Advanced Marketing Management Science which help us to actually make business decisions that influence the products and services.  The beauty of such tools is the ability to collect real-time data. Let me give an example of Kohl's Department Store It's a very large national chain department store and kind of the low to the medium end department store in the United States. They're doing what's called Smartphone Targeting same as Google, Amazon or Facebook.  They have

Retailers these days have started or starting to realize the benefit of Online and offline/in-store sales. This is the reason, most of the brands have started adopting “Click & Collect” model for their business, as it is seen that it improves customer experience as well as chances of cross conversion (according to a study, ~50% of the buyers who visited the store to collect their online order ended up making another purchase at the store). According to a report, 70% of digital buyers predicted to use click & collect service in 2020. Grown from 57.7% in 2017.To make most of out from any online activity, retailers are optimizing every online funnel of a user, looking at the growth rate of how inclined buyers are towards opting this ‘Click & Collection’ while making any purchase decisions online. Advertisers now are tracking and optimizing their paid activities on this as well, later in the blog you will read about few areas to consider for creating a ‘Click & Collect

Our events team would love your feedback on attending our past events including Summit and MAX. Please take a few minutes out of your day to complete the below survey by Thursday, September 30. Your feedback is crucial in helping us to continue to reimagine the events and experiences we create for our customers.   Thank you.   https://www.surveymonkey.com/r/DDSR9LJ

                        Our Adobe Experience cloud communities are the heartbeat that connect, engage, and empower our users to create game-changing digital experiences for their customers. Today, I'm thrilled to announce the launch of the Adobe Community Advisors program - an initiative designed to spotlight our most engaged, passionate, and supportive Community members.Please help me congratulate our Advisors for their amazing contributions to our Community! To see a list of all the members, check out the Adobe blog here: https://lnkd.in/dmHH4VbJAnd our Community Advisor page here:https://lnkd.in/dsQAB7N5   keep contributing, Keep shining 🎉    

Hi there. We are in the process of a cookie review on our website and I need to find out more about everest_g_v2 and everest_session_v2. These are being dropped by our site at the moment, and whilst we are Adobe customers (Analytics and Target) we do not and have never used Adobe Advertising Cloud. My questions are:Are these cookies used by anything else other than advertising cloud?As a business, obviously we do not make use of them, but is anything sent to Adobe and do Adobe use this data for anything even though we don't use advertising cloud?Kind regards,Chris

Curious about how I can learn more about Advertising Cloud including tutorials and possible certifications. 

Good day, I'm not sure here is the right place to ask this question but I cannot find another place for help. Sorry about that. We are the business partner of Facebook and Google Marketing Platform's Display & Video 360. Our team of certified analysts harness full-funnel channel management using the latest technology and tools to drive performance for our clients.  We are interested in Adobe Advertising Cloud (TubeMogul) platform. Could someone tell me how can we get the access to it?We have already filled in an application form in order to get an access to Adobe Advertising Cloud, but did not receive any answer yet. Best regards  

We recently transferred our site from .net to AEM. It's a fairly large site with different directories for different states (i.e.livenews24.co.za ). Our marketing department has not finished our home page design so our root home page is redirected to our .net homepage.  After approximately 4-5 months our AEM site is getting very little SEO rankings/traffic.  Are there technical settings in AEM or on our server I should be looking for to correct this issue?  I have been working on on-page optimization without much result in Google. Thanks in advance!

While the idea of marketing to people based on their location is nothing new, according to a research there is an expected increase in the use of geo-fencing to grow to $2.4 billion by 2023 as mobile usage is increasing.With geo-fencing, you can do real-time targeting based on a user’s location. A target area can be within few miles of a restaurant and when a user enters or leaves this area, they receive a push notification, text message or some other form of marketing communication.According to a research, people who open a push notification - 54% of them convert via segmented push compared to 15% from broadcast messages and there are approx. 52% of users who enable push messaging on their mobile apps.You can select and mark off a geographical area from map and create a digital barrier around it. This “fenced-off” area will detect and communicate with mobile devices that breach the territory. A Geofence gives the ability to send messages via SMS, Email or App-based notifications to de

Think of a scenario in the near future, you are in a conversation with your digital assistant. Many of us are already living through it, right? Yes, estimates show that in the US alone 117 Million users (35% of the total population) use a voice assistant at least monthly and it is expected to go up to 122 Million in 2021 (Source: eMarketer, May 2019). The way we are depending on digital assistants nowadays, this is going to be a new normal for us.Instead of just asking Siri to put an alarm, call someone, take you somewhere, or sharing a joke, you are going to engage in real conversations with her in the near future. Imagine one fine day you ask your assistant:You: Hey, Siri/Alexa/Cortana/OK Google (And many others). What is the best sportswear brand?Your Digital Assistant: Hello there! What would you exactly like to buy? You: Digitally connected training shoes with Bluetooth.Your Digital Assistant: Are you going to buy it for yourself or your partner? You: I will pr

Hello, I'm not sure here is the right place to ask this question but I cannot find another place for help. Sorry about that. I'm from Thailand and interested in Adobe Advertising Cloud. I've tried to submitted a demo request via this form: https://business.adobe.com/th_th/request-consultation/advertising-cloud.html, there is a kind of loading but it seemed like the submission was not completed. So I believed that my info was not sent to Adobe since there is no one contact me back. I've a call with a platinum reseller in Thailand and I was suggested to contact Adobe directly for this Adobe Advertising Cloud solution. Anyone please suggest me way to get a demo of Adobe Advertising Cloud.Thank you.

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I am an SEO & I want to learn more about it.Please suggest me.

  Happy Adobe Summit week, everyone! If you need a fun five-minute break, head on over to the Community page to play our “Learn, Earn, and Win with Experience League” game. The first 3,500 players are guaranteed to win prizes like smart backpacks, Ring lights, collapsible water bottles, and more.

Hello Experience League Community Members, I'm super excited to announce we just released new gamification features in all our communities. This should make participating on the community a lot more engaging! It should also allow us to properly acknowledge the efforts our super users have made to this community. We have badges, missions, and super missions to take part in and collect. We look forward to seeing how these new features allow more of you to connect and grow. Please let us know if you have feedback on these new features. You can read the entire blog and FAQ here