Adobe Advertising

If all the campaign budgets for all campaigns in a portfolio are adjusted, won’t that lead to a massive overspend?

For Search, are you setting bids for every unique keyword and match-type combination?

What is multivariate creative optimization? Sounds complicated.

I understand that the Learning Budget allows us to systematically spend budget to learn about unexplored keywords. I have set my learning budget to 10%. When can I reduce my learning budget?

Can someone outline the reasons of over/underspend that I often see once a while on my portfolios (as compared to my budget). Are there any best practices that I can follow to align my actual spend with my budget.

I want to use a rules based approach (i.e. what AMO calls Bid Rules) along with some campaigns that use the Portfolio Theory Approach. Is this possible?

What's the difference between the search revenue model and the retail revenue model, and when should I use each?

What will happen if I make large budget changes to a portfolio?

If a follower views or acts on a Tweet before it's promoted as an ad, will it count as an impression/click/retweet/reply?

I have search campaigns on Google, Microsoft and Baidu. Can I put all those campaigns in one Portfolio?

My group is interested in showing ads only on finance websites. Is there a specific RTB source that I should be choosing to show up on finance sites? 

I have a ROI goal and a fixed budget. What budget strategy should I be using? (I see separate for ROI and Daily budget) 

Are cost model and revenue model half-life settings used for display and social bid units?

Why may a portfolio spend much more than the budget target on some days and much less on other days?

Instead of ever changing the campaign budgets, can I adjust the auto-adjust multiple to control spend?

I am currently in the process of setting up a Search Portfolio. I have two main objectives (leads and revenue) and all the campaigns lead to both those objectives. Should all those campaigns be in 1 Portfolio? Or should I restructure my campaigns so there is 1 clear objective for the campaigns? At the most basic level, I am asking if its better to have more campaigns in a Portfolio or less? Also, is it recommended that I have only 1 metric in the Objective? ​

Because we set budgets at the campaign and the portfolio level, which budget gets priority?

Can I put my RTB campaigns and API based campaigns in one Portfolio? 

Can I schedule my Bid Rules so they run at some later date/ time? 

How much model coverage is adequate?

This is Facebook question that probably should be asked on a FB forum. But trying my luck here. Is there a way to target Facebook users who like my competitors' pages?

How can a portfolio have higher revenue model coverage than cost model coverage?

I have about 500000 keywords. But I see that only 358932 bids were set yesterday. Why the difference?

I ran multiple simulations for the same portfolio today, and the estimates are different for each. Why?

Do simulations reflect revenue by click date or by transaction date?