Adobe Advertising

Hi,This thread is a collection of commonly asked questions on different features and capabilities of Adobe Media Optimizer. It should be helpful to the users who want to explore this product.

Hi,When we give sequence to different creatives under same Ad strategy, does this mean, each sequence creative will be delivered to same user as different impressions? If this is the case, will frequency cap play any role here?

Hi,I take care of Campaign marketing for Adobe eLearning products. I joined Adobe 4 months back.We are planning to move our media buys through AMO. I recently got my access to AMO and its still a black box to me :)Are there any getting started guide that I can refer to? OR can I get any support to set things ups initially and for first few campaigns before I can drive AMO by myself?We have very ambitious plans for our BU and AMO will play a huge role on this. Appreciate any help here.Good day,Manoj Kandasamy.(kandasam@adobe.com)

Hi Community,One of our clients wanted to fetch some data from AMO using programmable API's. I am new to AMO and do not know much about the product. I could not find any API's available in Adobe's Product Documentation for AMO (https://marketing.adobe.com/resources/help/en_US/media-optimizer/).Such API's exist for other Marketing Cloud products like Analytics. Any help or pointers on this regard will be very helpful.Regards,

I'm trying to setup my Baidu account in AMO.  It is asking for "Access Key".  I have no idea where to get this.  It is no where in my Baidu account.  Where do I get it?  Thanks for any inputs.Jim

Hi Team,What are the are the requirements for the file format, required and optional data fields, file name, and file transfer protocol for product feed files?Thanks!

Hi,In the Transaction Report, how do I know which transaction property is from a data feed or if it's tracked by the Media Optimizer conversion tracking pixel?Thanks.

Hi, my name is Jessica, I’m working with AMO, I need some support about tag media on AMO or AdLens. How can I see and adjusts this tags? I need know, what’s the QA tags affecting AdLens. Thanks for the support. 

Hi, I need help. How can I synchronize the campaign and how I track campaigns entry on AMO. Thanks.

Hi,1. Segments: Are Segments created inside AMO?There are a lot of overlapping functionalities in AMC  products.AEM creates Segments, Campaign creates Segments, Target  creates Segments and now, I am learning AMO also does.2. Adobe Audience Manager and AMO: Please explain the union and intersection of functionalities. Were they used to exist separately earlier and now merged in to one product?When do we use one product than other?3. What demand-side platforms does AMO integrate with? How? Protocol? Is it just configuration or some coding also is involved?4. Does AMO have any analytics of its own? Or it has to integrate with one like Adobe Analytics?5. What are some automated systems for advertising and how AMO integrates with them?Please direct me to an architecture diagram involving AMO, any automated system, and any demand-side platform, to help me get a better/bigger picture.6. Who are the other vendors and their products in this space?7. AMO has a datamart of its own? Does it store

For the benefit of the community and users I am putting together a list of Best Practices in using various features of Adobe Media Optimizer. Below is a list which will be updated with time:1. Best Practices for Portfolios: Portfolio Structure Strategies2. Best Practices for Portfolios: Campaign Structure Strategies3. Best Practices for Reports4. Best Practices for Portfolios: Portfolio Budget and Configuration Strategies5. Best Practices for Search Campaigns: Follow Campaign Structure Strategies6. Best Practices for Search Campaigns: Write Effective Text Ad Copy for Search Networks7. Best Practices for Social Campaigns: Follow Campaign Structure Strategies8. Best Practices for Social Campaigns: Create Effective Social Network Ads9. Best Practices for Search Campaigns: Create Effective Ads for Content Networks10. Best Practices: Optimize the Website Landing Pages11. Best Practices for Portfolios: Minimize Bid Unit Constraints12. Best Practices for Social Campaigns: Follow Campaign Stru

Hi,Kindly address the following Questions, that I came across, while starting to learn AMO:1. What are 1st, 2nd, 3rd Party Audiences?2. What are Inbound/Outbound Campaigns?3. What are Search, Social & Display?I am aware that Search refers to the Search Engine Optimization techniques, that will enable the web site to be listed easily by the search engines, like Google Search.Social is Facebook, Twitter, etc.Thanks.Rama.

Hi all,I am Rama, an AEM 6.0 Adobe Certified Expert.I came across the following requirement from my client:"Display Advertising Online - Ability to provide display advertising e.g. on web sites, portals to provide adverts for other Third Party portals. Sometimes referred to as AdServing;"I read that Adobe Media Optimizer is the Adobe product for this purpose.As an architect, I need to estimate effort for this requirement.I am aware that this requirement is at 1000 feet high, but I need to at least explain what is involved and effort with some assumptions.Kindly guide me.Appreciate your quick replies, as I need to complete my estimation today.Thanks,Rama.

Hi Guys,We set budgets at the campaign level and the portfolio level, so which budget gets priority?Thanks

Hi,I want to stop using the Media Optimizer conversion tracking service for one or more search/social campaigns. How can I quickly remove the tracking code from their destination URLs?Thanks.

Hi Team,The "Keyword" column in my report includes a value "(adgroup content) <ad group name>." Any idea why it would be happening?Thanks!

Hi,How do I set up Media Optimizer tracking for Google product listing ads? It would be great if someone could provide few resources around it.Thanks!

Hi Team,I want to define lists of website domains and lists of terms within website URLs to exclude as targets for my display ad strategies. How do I go about creating such a list. I have Admin privileges.Thanks!

Hi,I have noticed duplicate transactions taking place due to refreshing page and other factors. Does Media Optimizer have a mechanism to detect it? If yes, how does it work? Thanks!

What are various ways in which I can manage a budget in Media Optimizer?

Social media in generic and Facebook in particular is the main platform where I am advertising. How can I track Facebook Accounts? Please provide the set up details

My Auto-Upload during Sync option is disabled. Can you tell me the steps through which I can generate a click tracking URL? I am using text ads, keywords and placement for advertising in Bing, google and yahoo search engines.

Hi Guys,What's the difference between the search revenue model and the retail revenue model, and when should I use each?Thanks!

Hi Guys,I want to share some of my dashboard gadgets into the marketing cloud overview page. Can anyone tell me the steps to do it?Thanks

Hi, How do I generate a Google Adwords Conversion Tag for a search campaign using media optimizer?Thanks!