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ishitaa25076879
ishitaa25076879
Level 2
Aug 10, 2016 10:03 AM UTC
Solved

Managing Budgets

What are various ways in which I can manage a budget in Media Optimizer?

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TanmayMathur
TanmayMathurAccepted solution
Adobe Employee
Sep 13, 2016 6:28 AM UTC

Hi Ishita,

At Portfolio level, you can go for different budget strategies like Daily, Monthly, Day of week, Return on Investment, Cost per transaction and Marginal cost per transaction. Apart from that, there are further options to adjust bids, set limits, half lives etc.

I hope this helps.

Tanmay

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2 replies

Adobe Employee
ritikam90154231Adobe Employee
Adobe Employee
Aug 11, 2016 3:34 PM UTC

Hi Ishita,

The Budgets are managed at portfoliuo level in AMO, you can also give campaign Budgets by defining Campaign Caps.

Hope this answers.

Regards

Ritika

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TanmayMathur
Adobe Employee
TanmayMathurAdobe EmployeeAccepted solution
Adobe Employee
Sep 13, 2016 6:28 AM UTC

Hi Ishita,

At Portfolio level, you can go for different budget strategies like Daily, Monthly, Day of week, Return on Investment, Cost per transaction and Marginal cost per transaction. Apart from that, there are further options to adjust bids, set limits, half lives etc.

I hope this helps.

Tanmay

Translate
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