Search Revenue Vs Retail Revenue Model | Community
Skip to main content
dhanya_venkates
Level 2
September 1, 2016
Solved

Search Revenue Vs Retail Revenue Model

  • September 1, 2016
  • 3 replies
  • 3776 views

Hi Guys,

What's the difference between the search revenue model and the retail revenue model, and when should I use each?

Thanks!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by ritikam90154231

Hi Dhanya,

 

AMO is going to build models based on the collected data like click data, revenue data cost data etc. It will be based on Search behavior of the keywords.

 

Regards

Ritika

3 replies

Adobe Employee
September 1, 2016

Hey Dhanya,

Can you give me more context about the question ? Is it a generic question or you are asking more in context of AMO ?

 

Regards

Ritika

dhanya_venkates
Level 2
September 8, 2016

Hi Ritika,

 

I am asking in the context of AMO. I want to optimize search bid units so  wondering which model works when.

 

Thanks.

ritikam90154231Adobe EmployeeAccepted solution
Adobe Employee
September 9, 2016

Hi Dhanya,

 

AMO is going to build models based on the collected data like click data, revenue data cost data etc. It will be based on Search behavior of the keywords.

 

Regards

Ritika