Adobe Advertising

The Future of Advertising - Taking context from the 4th Industrial RevolutionAIArtificial Intelligence, today, provides us a wide variety of opportunities to engage with and cater to a large set of audience with multiple behaviors online and predicting when and where the user will make his next big action or purchase. New types of algorithms are helping marketers plan in advance creative advertising techniques such as the portfolio optimization technology of Adobe Advertising Cloud.We live in a world governed by algorithms and customers also do have enhanced expectations from them. With the rise of voice assistants in last 2-3 years, a large amount of data is already processed by modern AI algorithms and they already know "a lot" about you which may again be available in coming days for advertisers to use and target.AI has the ability to give insights into:What would be the customers buying patterns in the near future?Where the customers interest lies?Which channel customers prefer to

Hi,1. If we need access to the log files created by AMO, who provides access to them?2. Does AMO create log files at all?Appreciate your support.Thanks,Rama.

Can someone help me. I am having trouble resetting my password for AMO.When i try login, i see - Your password has been disabled. Please contact technical services to reset your password.How contact technical services ??

Hi,I'm trying to understand the impact of the latest Safari 11 changes with Adobe tools as based on some of the analytics traffic i'm seeing it looks like i'm not capturing the Safari 11 users as i would expect. Does Adobe have a solution to capture and retarget Safari 11 users in the the new ITP environment? Or is this now lost traffic?Regards,TS

To attract customers that are searching for special offers and sales relevant to our business we have used sales and promotions in our ad copy or expanded text ads to highlight any promotion for years. But creating and managing multiple promotions need a lot of extra work – we had to duplicate different text ads for different promotions, which were often only running for a few short days.Promotion Extension could make our life easy! It’s free to add, just need to pay for clicks from people viewing our ad. And the charge of a click on this extension would be equals the cost of a click on the headline of that same ad. For any special offers & sales relevant to our business such as Back-to-school sales and Black Friday Promo ext. is the best way. Highlighting our sales/offers for people that are searching for the best deals our business offers would value addition to our text ads.What Are AdWords Promotion Extensions and how it performs? Google displays Promotion extensions under the

Before talking about the errors we find in a bulk sheet, let’s first understand the meaning of the term itself. “A bulk sheet is a spreadsheet that contains data for creating or editing campaigns, ad groups, keywords, and other items. For each type of item, you need to create or edit, its bulk sheet must contain a specific group of columns, and the columns must be labeled with specific, pre-defined names.”After the meaning, next important concept to understand is the Bulksheet Upload Process. It is a continuous process with primarily four steps. Step 1: Create a New or Download an Existing Bulksheet.Step 2: Make Changes (Additions/Edits)Step 3: Upload bulksheet in preview format (w/o posting)Step 3 is usually called as Upload validation; here all uploaded errors will come up in the bulk sheet view. We can refer these to verify against all the requirements specific to Ad Cloud and/or Search Engine.Step 4: If no upload errors, post bulksheet into SEStep 4 is basically a Post validation

Hi All,I would like to know if someone has integrated Google Adwords with SiteCatalyst. I have not really found any good articles so far so any advice would be appreciated. Thanks,Jakub

Online shopping this #holidayseason is going to be BIGGER than ever before. The projections suggest the revenue in US alone will surpass $100B. The double-digit growth continues for yet another year.A closer look lends some interesting insights. Close to a quarter of annual retail eCommerce sales are driven in holiday season. That’s a whopping share of annual sales, isn’t it?Most Critical Time of The Year for a Marketer to Optimize Advertising SpendAs a marketer when you are running campaigns across channels for holiday season, there is little margin for error. You want to optimize your digital advertising spend so that you drive maximum sales during this thin window. You don’t want to leave any stone unturned to achieve your sales targets when the stakes are high. Automation coupled with smart cross channel campaign management, dynamic content delivery and smart reporting is up on your mind all the time. And, last but not the least, providing great customer experience through your adv

With continuous industry updates and technological advancement there is a need to redesign everything be it a strategy, a policy, or a website. Website is the online representation of any business and so it cannot be left unattended either. Old designed website doesn’t appeal much to people as well as have outdated functionalities, which most users don’t like. Beside this, there are updates that need to be published on website and various other functionalities can be integrated so that it becomes more user-friendly. But redesigning a website, either to give it a fresh look or to change the backend CMS, is a challenging as well as a daunting task especially when its SEO is going on from a long time. Website redesign can freak out any SEO expert as there are many complexities involved in it and, if SEO considerations are not followed in the website revamp process, whole of the SEO efforts which were put in the past will take a setback. The ranking in the SERP and website traffic will be

Ideology of the optimization technologyAdobe Advertising Cloud Search lets you manage paid campaigns in an algorithmic manner helping you drive greater performance. It is easy to bid on keywords but it gets complex when the scale is large. In addition, what really matters in driving performance out of paid search campaigns isEfficient budget allocationBidding is attuned to changing marketplace conditionsMapping of campaign objectives to overall business goalsAlthough, above is not an exhaustive list of events that influence campaign’s success however, these are some critical to success factors that make a huge difference to overall performance.Adobe Advertising Cloud Search provides many levers to accentuate the returns and drive greater ROI. One excellent feature that helps you is -  MULTIPLE, inside Portfolio settings.The “Multiple”We have generally observed that some advertisers interpret the ability of Ad Cloud to influence portfolio budgets, functions at campaign–level – which is

If there has ever been a pressing time to up the ante on mobile advertising, clearly it is now! With internet penetration growing, smartphones becoming accessible and consumers beginning to transact more and more on mobile, advertising on mobile has gained strategic importance among Top Marketers. Numbers tell the story. 70% of the total search ad spending is beginning to take the mobile route. And, it is only set to aggressively grow from here. [emarketer numbers below suggest strong growth]While this may appear a bit surprising, it is not hard to understand why we see such a trend. The rationale is straight forward, close to 70% of the population in US is using smartphones and hence 70% of the search ad spend is on mobile.World over, we are beginning to see more and more touch points on mobile in the consumer journey. No wonder, hence, marketers are spending big on mobile advertising. And, there is enough data to prove that good section of population is using smartphones.However, som

Hi GuysI built my site using Shopify and have been doing alot of SEO work. I have made a small climb in rankings but not as much as I would have liked.Would the coding used by Shopify in some way be holding me back or do I just need to adapt a new SEO approach.If anybody is interested in analyzing my site it is https://www.emeraldislejewelry.comI would appreciate any feedback.Thanks

Hi all,I want to start understanding AMO.1. Please let me know what are Search, Social and Display.2. Does AMO work for Targeting Websites and Mobile as well?3. Does AMO work for Targeting offline channels like Email, SMS, Push and Call Center?4. Adobe Campaign also does some of these.What is the difference between Campaign and AMO?Appreciate your replies.Thanks,Rama.

Hey Community Folks!This space is created exclusively for users who write blogs or articles around Adobe Advertising Cloud/Adobe Media Optimizer/Tubemogul and related technologies. You can feel free to post your genuine content around topics like Search/Display/Social Marketing, programmatic ad buying etc. If we like what you have written, we may well include it in our official Knowledge Base Articles and give you the due credit! If you have any questions before posting you can send me a private message. Hope to see some great content here!

Hi all,What are the typical AMO Implementation Steps at a high level, with integrating AAM for receiving segments and performing Search, Display and Social advertisements?I am aware that these are requirements driven, that's why these could be at a high level.Example:   1. Implement inbound integration with AAM.   2. Set up AdNetworks   3. Creating AMO reports   4. Optimization   5. ..................Also, kindly indicate who performs each of these, under the following understanding:Adobe handles most of these tasks, as AMO is offered as a SAS.Client marketing team does Optimizations, etc, as these are some ongoing activities and these do not need technical skills.I need to submit my report to my manager this evening and so I would highly appreciate a quick reply.Thanks,Rama.

I  am Intrest to tubemogul advertising Plateform How can I get Membership of Tubemogual In a Proffessionly I am youtube promotor So  I real need this .. Please Reply ..Thanks Elexvaasu

Hi: I am Nilesh Kokate, a digital marketer with over 6 years of exp in digital marketing & speciality in PPC.Would like to do certification in Adobe Media Optimizer, but ave never worked on it before. Adobe trainings are very costly & can’t afford it. Outside trainings are not available. Study materials not available.Can you guys please help me to resolve my problem. Even a study guide will help to do self study.Thank You,Nilesh Kokatenilesh.kokate@gmail.com8600306097.

I was looking into Adobe Experience Cloud. I know that Media Optimizer Search supports Google, Bing, Yahoo, and international search engines. Is this just a platform to create models and reports, or can you actually bid on search through Adobe? Any information relevant to this would be a huge help!

Hi all,I am curious on the meaning of the Click Accuracy values. Can some one provide some sort of description on the value? How does it relate to changing competative environemnts? Does a budget shift increas the inaccuracy of the moddel due to changes in the impression level?Looking forward to your response,Regars,Nana

Hi,I would like to attend the upcoming webinars.Please let me know where can I subscribe.Good day,Manoj Kandasamy.

Hi,This thread is a collection of commonly asked questions on different features and capabilities of Adobe Media Optimizer. It should be helpful to the users who want to explore this product.

Hi,When we give sequence to different creatives under same Ad strategy, does this mean, each sequence creative will be delivered to same user as different impressions? If this is the case, will frequency cap play any role here?

Hi,I take care of Campaign marketing for Adobe eLearning products. I joined Adobe 4 months back.We are planning to move our media buys through AMO. I recently got my access to AMO and its still a black box to me :)Are there any getting started guide that I can refer to? OR can I get any support to set things ups initially and for first few campaigns before I can drive AMO by myself?We have very ambitious plans for our BU and AMO will play a huge role on this. Appreciate any help here.Good day,Manoj Kandasamy.(kandasam@adobe.com)

Hi Community,One of our clients wanted to fetch some data from AMO using programmable API's. I am new to AMO and do not know much about the product. I could not find any API's available in Adobe's Product Documentation for AMO (https://marketing.adobe.com/resources/help/en_US/media-optimizer/).Such API's exist for other Marketing Cloud products like Analytics. Any help or pointers on this regard will be very helpful.Regards,