Solved
Oh! Since it's an Expense Report and expenses typically live at the task level we'll need to use the same "text mode jumping" tactic when doing task reports. Create two new columns, switch to text mode and paste the codes below (one column for each)
displayname=Portfolio
textmode=true
valuefield=project:portfolio:name
valueformat=HTML
displayname=Program
textmode=true
valuefield=project:program:name
valueformat=HTML
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