The heavy marketing focus of Workfront - are traditional PMOs concerned about Workfront's product direction? | Community
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Level 10
May 20, 2016
Question

The heavy marketing focus of Workfront - are traditional PMOs concerned about Workfront's product direction?

  • May 20, 2016
  • 32 replies
  • 5128 views
Hi, Around 9 months ago when we first engaged with Workfront there was no strong marketing focus apparent to us at that time, and in all sales and investigation sessions, Workfront was promoted as being a system for Work and Project Management to cover all areas of an enterprise (IT, PMO, and of course Marketing). However - especially over the last 6 months or so - with the aquisition of ProofHQ there seems to be an increasingly heavy focus on Marketing for Workfront. e.g. Look at the Youtube channel.....the majority of recent videos are marketing-related. Mobile app download sites for Android and Apple both refer to "Marketers" instead of users or team members. The landing page on www.workfront.com says " Finally, a Work & Project Management Software For Marketers" To be honest, this makes me a bit uncomfortable because Marketing is only a small area of our global business, and at this point our marketing team don't even use Workfront. We bought into the Workfront solution to run our whole business, and I am concerned that Workfront will lose focus on maintaining and enhancing the features that matter to the vast bulk of our users. I wasn't able to make it to LEAP this year so haven't had a chance to hear directly from Workfront product managers or other users who are closer to Workfront. What is your take on it? Is this a temporary push into the marketing industry to increase the user base, or will the product be progressively simplified and become less suitable for larger and more complex traditional project management? Regards, David.
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32 replies

Level 3
June 9, 2016
Actually, our IT department doesn't use Workfront. It is used by our Product development team including marketing. I have to admit we were happy to see them doing more for marketing side of things becase I have over 100 people using the tool in that capacity. We are using Proof HQ it is ok. Right now we are having some color shifts, but they have been working with us to determine if it is fromt he tool or from our side. I would love to know if there are more people out there in engineering/product development using the tool. Always looking for ways to learn how others use it.
June 13, 2016
This is not a new thing for Workfront. I believe they started in the marketing aren a. We do not use Workfront for marketing and seem to be always waiting for upgrades to other areas. Cynthia Little, CCUE Mazuman Project Manager 7260 W 135th St | Overland Park, KS 66233 P: 913-574-5010| F: 816-382-6976 mazuma.org