Setting up Campaigns/Projects for Sports Sponsorships

Question

Hi everyone - We have a variety of sponsorships with sports/concert venues in our market. We have a project manager who works closely with our external vendor partners to fulfill the components of each sponsorship. Since many of the deliverables do not follow the same steps as our regular marketing projects because it might be reviewing copy, sending logos, or vendors are producing the deliverables, we have not been able to accurately capture all of our effort and time spent on these sponsorships in Workfront. Looking for any suggestions on how people have used WF to capture these types of sponsorships. Any help would be appreciated on how you have organized a campaign or tracked projects. We do have two basic templates in place but appreciate any additional ways we could be looking at this.

Madalyn_Destafney · Answer

Is your org tracking time in WF? Of course that's the best metric for capturing time/effort, you could pull hours from all of the sponsorship-related projects. If not, then consider looking at # of projects per sponsorship I guess (which isn't great bc you could have 1 large project that takes more time 5 smaller projects).

You could have each sponsorship be a Program, and put all the various projects/deliverables under the respective program to easily see # of projects per Program (sponsorship). Consider creating more templates to cover the types of work you do for the sponsorships. Then whatever the sponsorship requires, you have templates ready to go or to at least use as a good starting point to tweak since it sounds like your 2 general templates aren't providing much value.

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